Reseach Proposal-Consumer Behaviour to Change in Packaging Design of Fmcg

After passing stages of the design process and discussions with the brand owners about the structure of the packaging design in accordance with the characteristics of the food; the visual identity (logo, graphic images, colors and typography); the ease and cheapness of the cost of print production of packaging design and the convenience brought by the target audience, finally selected the three designs below is considered best meet design criteria.

In Tanzania, there are various research studies on the impact of packaging as a tool of attracting customers. Also, its importance made government to set a platform of setting and improving the packaging standards at the Ministry of Trade and Industry under Packaging Technology Center (PTC). The least we can report here, is the deliberations made by stakeholders in the East African Community (EAC) Dried Fruits and Vegetables Region Stakeholders Workshop in Morogoro 2010, it was felt that for a Tanzanian business to penetrate into foreign markets the aspects of packaging are vital

Stride packaging is always very eye-catching, with bright colors and intricate designs. These colors and designs often attract impulsive buyers (Chavan-Patil 1).Stride packages have the distinctive “S” on the front accompanied by artistic covers, to ensure that customers recognize them. Another signature mark of Stride is the quote on the inside of the package, which adds a fun twist to the boring inside of most gum packages. On the other hand, Wrigley’s 5 Gum is quite sophisticated. The black, ribbed package has an air of superiority. Studies even show that the very color black is associated with sophistication, seduction, and mystery (Chavan-Patil 1). When Wrigley’s Company first introduced 5 Gum, the market was full of brightly colored packages, so the idea of a black package gave 5 Gum a distinct look, easy to find by buyers (Shultz 1). Wrigley’s 5 Gum also has a color coordinated five on the front so that customers can determine the flavor easily. Both Stride and Wrigley’s 5 Gum have innovative

In “What’s in a Package?” article. Thomas Hine talks about the roles and effects of package. Hine explains how it is different from culture to another culture. Also, he mentioned the danger of focusing on packaging. There are differences between packaging in the past and packaging now. Employee who sell products to customers don’t impact like what packaging does. packages are around us in our daily lives. Packaging or the way of packaging not just can attract people to buy, it does many other things like protecting product from damage. there are some specialists who do testing for packaging and study what people want or need to make packaging in that way. Packages are different between cultures that they are present

However today, it is not enough to optimize the cost of packaging. They are aware that they must offer a product concept in an innovative packaging to meet the new challenges of a saturated market, to differentiate from the new generation of consumers and fight global economic threats.

According to Pagin, rebranding the product packaging is essential because it reflects consistent design which appeals to new customers (n.d). The R-Gear company will change the packaging, giving the customers a different perception about the enterprise. The advanced packaging will use recycled materials promoting environmental protection. The products will be delivered in smaller blue boxes in which everything is recycled developing sustainability. The goal is to have an optimized design in which it protects the product by using fewer materials. The packaging will attract the customer's attention with a unique design because it allows the company to stand out from their competitors. The client will know that their package is secure boosting their experience.

Investment on packaging may be cheaper or as expensive in price with traditional mass media and public relation, but the return is far more pleasant. Underwood et al., (2001) and Underwood (2003) also mentioned another reason to why packaging as become so significant. There is an increase in recognition that packaging can bring out point of differences and disparity of brand identity. There are many factors marketers have to study upon in maximizing its ability to differentiate its brand among the others for consumers to notice. Therefore, it is important to take in consideration how consumers perceive a product when they stand in front of the shelf. The five senses, which are the most important sense to focus on. Things like colours, do consumer take colours of packaging differently when it comes to culture difference? Do consumer retrieve memory of product packaging when its unplanned purchase or incidental purchase? Consumers with different level of involvement, would they view packaging differently? The impact of packaging to consumer buying behavior lies in many

When considering the implementation of plain packaging it is hoped withdrawing the distractions of colourful packaging with different design elements and replacing them with a standard colour, larger health warnings and standard font may influence the perception of the harm the

Each year, companies work hard to create a perfect image for their brands. But lately, a few companies have stepped out of the beaten path and produced packaging that portrays the brand as

The benefit of packaging created in Australia is evaluated to be $AUD10–10.5 billion. By worldwide principles, the Australian business sector is very small. The estimation of world packaging is assessed to be $US300 billion (Frost, 2005). The Australian business represents marginally in an abundance of 1% of Gross domestic product. Around 30,000 individuals are straightforwardly utilized in the creation of packaging in Australia.

Packaging provides not only appearance but also gives personality to a product, packaging also protects the product, they are essential in order to conserve the product intact until it arrive to the consumer’s hand. In order to have an effective packaging you must

In a recently commissioned report by Nypro Packaging, we outlined how they are meeting these realities head-on within the Consumer Packaged Goods (CPG), Food & Beverage, Consumer Health, Commercial, and Consumer Durables markets. Companies like Nypro are driving many of the conversations and market thought leadership to build a smart packaging platform that will drive success at every stage of market and product evolution:

In the recent days, all sorts of companies’ takes huge interest in packaging and labelling their products, keeping their targeted customers on mind and these have now become a very successful business entity. Nevertheless, these have to be continuously innovated and recreated to keep the mass consumers attracted towards the product. Packaging and labelling help marketing the product in a numerous ways and thus through these the companies can reach the targeted consumers, ultimately making a strong place in the retail market. Still, the Australian market of packaging and labelling is comparatively minor in terms of international standards.

The term packaging a biased and relation has marketing mix concept; because product packaging is defined in the minds of consumers attractive into thought the rest of the market offers. Consumers perceptions must be analyses in size, design, colors, and shape. The reason for this is that the packaging on a given set of consumers reflect and inspire at the same time the company’s strategy for its products.

6. Efficient communication – Packaging is the most effective way to speak to your consumer it is also the last time you can persuade