Research Analysis : Twitter And Its Impact On The 21st Century

1768 Words Oct 2nd, 2015 8 Pages
Research Analysis Paper

Twitter has become one of the major catalysts in changing the way we communicate in the 21st Century. Since it’s conception of popularity in 2008-09, Twitter has become a place where people express themselves for many reasons, sometimes simultaneously. Whether they’re promoting something, promoting someone, promoting themselves, or talking about their personal lives, people in the workforce and others, like students, have come to know Twitter as a place of expression, but the definition of expression varies through its users.

The article placed a heavy emphasis on the fact that some users like to have a balance in their tweets which will appeal to the so-called ‘context collapse’ regarding multiple audiences becoming one entity. In this way, Twitter users will formulate their tweets so that they appeal to all their sects of audiences, which could be seen if you took the one singular mass audience and picked it apart. The authors of this article had done a test by reaching out to many Twitter users by asking them about their usage and what how they balance out their tweets while not alienating any audiences and covering all bases. “Rather than appealing simultaneously to multiple audiences, each mixed tweets with different Target audiences to maintain their broad appeal. This technique resembles the polysemic and coded communicative strategies of image-management experts” (Marwick & Boyd, 2010).

For the millions of people who use Twitter as a…
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