Research Design : The Journey Of A Novice Researcher

Within this assignment there will be a clear demonstration and understanding of the concept of research in relation to the acquisition of underpinning knowledge appropriate to my programme of study. I will also be undertaking a comparative analysis of the nature and validity of quantitative and qualitative research methods. I will also be demonstrating skills in critical analysis of methods of data collection and selection of appropriate methods to informing future working practice. I will also be analyse the ethical considerations in relation to the development and undertaking of research.

Dawson, Dr Catherine. 2009., Introduction to Research Methods 4E. [internet]. How To Books. Available at: http://lib.myilibrary.com?ID=224510 [ accessed 26 November 2010]

Researchers often times are faced with the decision of choosing a methodology of research; either Quantitative or Qualitative that they think best fits their study and objectives. This choice is guarded by the topic of study, the advantages and disadvantages, and the strengths and weaknesses of using either one or the other type of the methodologies.

This paper will review different styles of research design along with how different variables within research can be measured.

According to Yilmaz (2013) there exist two significant approaches to research with respect to studying the social and individual world. According to Creswell (2014) three types of design quantitative, qualitative, and mixed methods should remain in consideration when choosing a research designs at the start of the process. The two methods exist a quantitative and

Chapter four of Creswell (2013) discusses the different research approaches. These approaches consist of: narrative research, phenomenological research, grounded theory research, ethnographic research, and case study research. Each of these research approaches has defining features, different categories within each type, procedures, and lastly, challenges.

Creswell, J. (2009). Research Design: Qualitative, quantitative, and mixed methods approaches. (3rd ed). Thousand Oaks, CA: SAGE Publications.

Research methodology and methodological approaches that is, the structured process of conducting research and the overall concepts and theories which underpin research respectively (Bryman, 2008), occupy a central position in the research process as they are both shaped by and translate the researcher’s epistemological position. Epistemology then refers to a researcher’s philosophical stance about the nature, derivation and scope of knowledge (Gilbert, 2008). These positions are seldom ‘spelt out’ but rather understood in the matter of research methodology and approach (Sarantakos, 2005).

Creswell, John.W (1998). Qualitative Inquiry and Research Design: Choosing Among Five Traditions., Sage Publication, Oak, California

This section provides an introduction to the different types of research paradigms and methods before concluding on the approach that this study will undertake.

Chapter 3 sets out the research strategy inclusive of the challenges found alternative methods, and scope of this research paper.

Research methodology is a way how the research is conducted step by step and in order. There are two methods used for data collection which is the primary data and secondary data. These data can be obtained and used many ways. The data is taken and analyzed in advance to produce a result that we can use for research and future reference. This study will relate to the objective we want to achieve and finding the answer to every objective we seek. In order to successfully achieve the objectives we seek, we must know

A study design is the procedure that guides a researcher on how to collect, analyze and interpret observations. It is a logical model that guides the investigator while he navigates through the various stages of the research. Study types can be classified severally depending on the research strategy employed. A study type can be non-interventional that is ‘observational’ where a researcher just observes and analyses researchable objects or situations without intervening. Non-interventional study designs can be exploratory, descriptive or comparative. A study can also be

The research design used in this study was correlational. The correlational design allows the determination of existence or degree of relationship between two variables. In this study gender was used as the nominal independent variable and hours spent in in Pinterest weekly was the dependent variable. The correlational research method was chosen because it allows relevant evidence to be collected and the data collected is directly related to the research question. This type of study manages variations, identifies relationships between variables, and produces answer to the research question. The purpose of the research had to reflect on the research design in order to reveal whether or not there was a statistical significance, in this case

The study for this thesis will be exploratory research using secondary data collected by the communication agency, MESH Planning. The agency developed an innovative approach called ‘real-time experience tracking’, which involves three stages of data collection. And both qualitative and quantitative data will be collected and used in this context in order to get an insight of critical incidents.