Research International Markets : Overview And The Objectives Of The Research You Have Conducted

This report is to provide a marketing plan and analysis of entering in uk market for lush cosmetic’s products over the next three years.

In order to collect useful data, a research about the brand was made, including its place in the market in comparison to other brands. By this, identifying a competitor brand, analyzing it’s marketing mix and SWOT analysis in order to help develop the research’s own. This procedure was a guidance to find the identical ideas, strengths and differences between the two brands, allowing the brand in research’s marketing mix to improve and hopefully become dominant in the market. By preforming a research about the USDA and their certified brands and the whole organic/natural cosmetic products market, will be an approach to the marketing mix with a more stable and predetermined target. Throughout two interviews that were held, another portion of favorable information could be obtained, both interviews provided precise and factual details about two different cosmetics brands, as well as some advice on how to identify the features and other relevant business factors. One of

The bright tangerine bottle is always easy to spot in my cluttered handbag. When I click back the cap my senses are flooded with the smell of exotic fruits and tropical islands. The fragrance is slightly artificial but that is to be expected with any body cream. You can’t bottle sunshine, but the geniuses at Bath and Body Works have come pretty damn close. The moisturizer is feather light, and leaves the perfect amount of residue to ensure the hydrating effects last against the dry valley air. After applying it to my cracked elbows, I can instantly feel the soothing effects of the Shea butter sinking into my cells. The aloe returns my skin the healthy radiance of a girl who doesn’t sleep of a heater in her room.

Include a list of information sources that you used and a brief summary of the information provided.

In this assignment I will select 2 countries as the potential international markets to be targeted by TTNQ.they are india and dubai.

As the consumer attitude gradually changes, people are more in favor of the natural and safe products in cosmetic market. Australia consumers are not exception. They respected green-added cosmetics, namely, they are increasingly in pursuit of natural, pollution-free cosmetics with no chemicals added. Consequently, the products of chemical-free will gain competitive advantages in Australian cosmetic market to meet the consumer’s psychological needs for green, organic skin care products.

The company starts its operations with a vision to offer good quality beauty care products to meet the demands of customers which belong to different categories. The company will open its first store in Christchurch as it is the third most populous city of the country. The name of the company will be “Nature’s Gift”.

I have selected to analyse a company called Mark and Spenser which is a global market leader with regard to fashion and foods world and the various marketing strategies they apply to the products they manufacture.

Suggestions ............................................................................................................................................. 20 Limitations of the study .......................................................................................................................... 20 VII. COMPANY & COMPETITOR ANALYSIS ................................................................................................ 21 Objectives ............................................................................................................................................... 21 Strategy ................................................................................................................................................... 21 Marketing Mix ......................................................................................................................................... 22 Competitive Strategy .............................................................................................................................. 24 Profits

 A market analysis of your chosen country, including potential for growth, size of the market and trends in tourism and any other factors you

Interview with a company to understand their target market , product/service positioning , tools and process used in Market Research and Recommendations

This report is based on the market analysis of a specific country and to examine the potential of the country to attract foreign investors. The country chosen for this analysis is Canada. Canada is located in the North America. This is the second-largest country in the world with respect to the land area. Canada shares its border in the southern part with the United States. Canada has an environment, which is quite welcoming for any type of business, and it has awarded to be second best as a country to perform business activities (Arriaga et al.).

A company advertised eyeglasses in Thailand by featuring a variety of cute animals wearing glasses. The advertisement was a poor choice since animals are considered to be a form of low life and no self respecting Thai would wear anything worn by animals (Payne, website). Could the company have known about this before the product launch in Thailand? Why did the company fail in spite of coming up with a trendy and fashionable product? The reason for the company’s failure in Thailand was that they did not identify themselves, advertising in this case, with the Thai culture and totally misjudged the social customs of Thailand. The company could

Wardah is a popular well known cosmetic company in Australia and going to distributed / export to overseas country, that focusing on how to make healthy and glowing skin also anti-aging. Our product include facewash , moisturiser , night cream, morning cream, sunblock, mask. Our product is not contain animal substances, all of them is made of natural grew ingredients. Our objectives is to make high quality product with reasonable price and also make our customer satisfied with the results. Our products is already certified with no fragrances and animal cruelty free to prevents animal death.

The globe cosmetic trade has been captivated by Republic of India in a remarkable manner the world’s consecutive most inhabited state has determined associate stupendous progress of the cosmetics trade. At present, the marketplace size of the cosmetics trade in Republic of India is approximated to be around US$1.5 billion, and is projected to know nearly US$3 billion by 2014. The trade is manufacturing at associate annual rate of roughly two hundredth, that's alomost double as quick as that of the us and Europe. A marketplace surge of nineteen Compound Annual Progress Rate (CAGR) is anticipated until the year 2014.