Research Method

Quantitative research is done to find the accurate facts by evaluating the problems like opinion, behaviour by using numerical data. This research is based on theories, hypothesis, collecting, analysing the data to make the research accurate.

According to Yin (2003), there are two types of research approach. This includes quantitative research approach and qualitative research approach. A quantitative research emphasizes on transforming the data to numbers, quantities and statistics to formulate facts and to uncover patterns in a research. It addresses research purposes through empirical analysis that involve numerical measurement, the relationship between variables and analysis approaches (Zikmund et al., 2010). The sample size being investigated is typically large (Anderson, 2006). Quantitative research mainly uses questionnaires, surveys and other equipment to collect numerical or measurable data (Anderson, 2006). On the other hand, a qualitative research typically emphasizes words more than numbers

Research, no matter what field, is often conducted and analysed in accordance with two basic approaches: quantitative and qualitative. The quantitative approach aims to test a hypothesis and examine the relationship through generating numerical data or other information that is than converted into numbers, whereas the qualitative approach is more exploratory, aiming to gain a deeper understanding of the research subject. Through breaking down and examining the key features in each of these approaches it is evident that although they both begin with a problem the researcher aims to understand they fundamentally differ. The table below shows side by side comparisons, highlighting the differences that can be used to differentiate these approaches, described broadly across three main categories.

Qualitative and quantitative research methods are frequently used when conducting psychological research. However, each has a different objective and involve a different procedure. When an individual or researcher attempts to test their hypothesis, it is imperative that they know the difference in the two. Knowing the difference will help scientists

The researcher must set a clear hypothesis, showing the relationship between independent and dependent variables. In quantitative research tools are used to collect numerical data. The information can be gathered using questionnaires or some type of equipment. Quantitative data is efficient at testing a hypothesis, but can miss contextual detail. In quantitative research, the researcher is often objectively separated from the subject matter. One of the ways quantitative research is different from qualitative research is that quantitative research requires extraction of large amounts of statistical data. Qualitative research is focused in on personal viewpoints and opinions of a smaller number of subjects (typically). Qualitative research can take more time than quantitative research (McCusker & Gunaydin,

Quantitative and qualitative methods differ from one another as to their research design elements as listed below:

Qualitative research uses data obtained through methods such face- to- face interviews, observations, and focus groups. Data is analyzed by looking for trends and patterns. Quantitative research use numerical and statics to process the answer specific questions. Statistics used to support assessment of research. Analysis techniques are used to report are affected by the questions addressed and type of information that is expected in the research discoveries (Wakoff, 2007).

Research methodology generally involves qualitative research or quantitative research, or a mixture of both. A quantitative research methodology involves the analysis of data collected from a large number of surveys or interviews. On the other hand, methodologies for qualitative research often involve using surveys or interviews to collect information about people — their attitudes, experiences and behaviors.

Quantitative and Qualitative are said to be systematic in different design. Both design have to follow a process system that involved defining a principle of research.

Two techniques were used in collecting participants for the sample of the study. The first technique involved getting the approval of a Citrus Professor and administering surveys to students in their class after the lecture was completed. Before dispensing the surveys, students were instructed by the researchers to thoroughly, read over the consent form. In addition to this technique, researchers approach random students on campus and ask if they will be willing to take a short survey. The students then were briefly told about the purpose of the study, which was to see if there was a correlation between relationship satisfaction and academic performance, and then asked to read and give consent before participating.

Quantitative research is any data that is in numerical from such as statistics, percentages etc. Quantitative research compels a drop of phenomena to numbers for statistical analysis. This type of research is mostly interested in adding the number of

There are many differences between quantitative and qualitative research. Such things like: quantitative research provides only variables that can predict specific results but it does not tell us very much about how the variables affect an individual’s life course. Qualitative research adversely provides an enriched understanding of characteristics, qualities, attributes, and environmental factors affecting life events. Qualitative analysis can give understanding to the meaning of a specific characteristic, entity, or phenomenon within a context, instead of only measuring how much is present.

It emphasizes on the qualities of entities and processes which are not possible to study experimentally or in terms of numbers. In contrast, quantitative research tries to establish causal relationship between the variables under study using statistical analysis and work is mainly done from value free framework. Both qualitative and quantitative researcher deals with individuals. Qualitative investigators tend to study individual‘s perspective through detailed interviews and observation, which quantitative researchers do not consider objective. In quantitative researches, individual is studied by using numbers, statistical tables and graphs. Qualitative researchers believe in rich descriptions of the everyday social practices whereas a quantitative researcher thinks rich descriptions hampers the process of

■ Can generalize research findings when the data are based on random samples of sufficient size.

The difference between qualitative and quantitative research is basically a methodological issue and the researcher’s decision to choose a specific research approach should be based on its suitability to answer the established research questions (Bryman, 1992). A qualitative approach according to (Creswell, 2003) should be a logical subjective approach and should be able to describe experiences and