Research Method Of Content Analysis

According to Jib Fowles, the author of the essay on Advertisement’s 15 Basic Appeals, “the need to achieve is an energizing, that pushes people to strive in their lives and careers.” This ad pushes viewers to help reach that inner man that’s inside you. The phrase they use in the ads are “there’s a man in there”; which makes viewers think they can be better than the person they are now. The way they make the man inside of the first man a lot fitter in physique can push viewers to think Old Spice would help them look more masculine as the man in the picture.

Old Spice is very blatant in the way they attract their customers. An obvious example is The Man Your Man Could Smell Like commercial. In this advertisement Old Spice envisions their audience to be anyone who is in a relationship or trying to be in relationship. The more obvious targeted audience is the female audience. To attract the female audience they put an attractive man in the commercials and try to make it seem that if their “man” uses old spice body washes their “man” will be like him.

What does an ad say about a society? When viewing a product advertisement, many people never stop to think why the ad and product appeals to them. However, when a more critical look is taken, it’s easy to see precisely how ads are carefully tailored to appeal to trending values of a targeted demographic, and how that makes it easy to examine the society of those whom the ad is targeted at. In the analytic writing Advertisements R Us, Melissa Rubin provides an excellent example of this, as she crafts a logical and clear analysis of a 1950’s Coca-Cola magazine ad which thoroughly explains how advertisements can reveal quite a great deal about the society in which they were created.

Every day, companies present the people with advertisements everywhere they go. Advertisements have become very prevalent in today’s society nowadays focusing in on a negative connotation. Advertisement has become an effective way for producers to display their new products. In present day, they come in forms of billboards, flyers, e-mails, and even text messages. It is widely known that companies create advertisements to persuade people to buy specific products or goods; however, it is not widely known that advertisements can make a negative impact on today’s society. The companies manipulate people’s mind and emotions, swaying people by new promotions and therefore generating a strong desire to fit into the society, that causes them to make inessential expenditures. Advertisements pose a critical impact on the American culture.

There are bodily hygiene advertisements in almost every magazine, TV station, radio station, billboards, and even postal mail. Every one of them is different and is trying to send a different message to a certain group that the product would most likely appeal to. The 0ctober 2011 issue number 1141 of Rolling Stone magazine there is an ad for Old spice men’s soaps, cologne, and deodorant that is a very interesting to the college age kids and music enthusiast that would normally read it. Through the advertisements use of layout and models, Old Spice has effectively caught the eyes of the many people that would stumble across it.

Some ads also use similes, metaphors, personification, and onomatopoeia. The new ads show how men should use Old Spice by making crazy commercials while showing strong famous men. They also try to get women to buy Old Spice for their man by showing a hot man using the product and what their man could be like if he used Old Spice. Both these techniques like showing men doing crazy things like some men do and target the emotion in ladies to try and get their men more like the guy in the commercial have shown to increase sales. The most famous old Spice ad was the, “The Man Your Man Could Smell Like” and this ad showcased the stunning Isaiah Mustafa or commonly known as the Old Spice Man. In the commercial he is shown on a boat with diamonds or on a horse on an island. The actor states that if her man wore Old Spice he would be just like him, which was a form of logos. The pathos used against men is that men do crazy things and wearing Old Spice is for men who do crazy things. The pathos against women is that women want a civilized hot romantic man and the ads show that if they buy Old Spice for their man, he will be just that. The ethos was the company using hot and famous models to portray what their products does.

Advertisements come in various shapes, sizes, and mediums, and as humans, we are constantly surrounded by them. Whether they are on TV, radio, or in a magazine, there is no way that we can escape them. They all have their target audience for whom the advertisers have specifically designed the ad. When a company produces a commercial, their main objective is to get their product to sell. This is a multibillion-dollar industry and the advertisers study all the ways that they can attract their audience’s attention. The producers of advertisements have many tactics and strategies they use when producing an ad to get consumers to buy their product. These include things such as rhetorical

Old Spice is a man's deodorant company that uses a man's attractiveness to their company’s advantage. In this commercial a very fit male is telling you that your man may not look like him, but your man can smell like him. For example, “Anything is possible when your man smells like Old Spice and not a lady”(ENGL Rhetorical Analysis: Old Spice Commercial). This quote is promising that if your spouse or loved one uses Old Spice then he will not only smell great but it is possible to look that fit. Which is not impossible, but it may give false hope to some people, by making it look easier than it is to be fit. “Advertising is modifying the way it targets young people. Its renewed efficiency is enhanced by the current context of young people’s relationship with technical and technological devices” (Bermejo, pg. 157-165). This statement portrays the reason ads are modifying and blowing up most mobile devices. For instance instead of just seeing commercials on TV, we now see them on Facebook, Instagram, Snapchat, and almost any mobile game you

Isaiah Mustafa, a former NFL practice squad wide-receiver, is the narrator for a television advertising campaign commonly referred to as “The Man Your Man Could Smell Like.” These advertisements created by Old Spice commonly use visual and aural techniques to gain the audience’s approval. Old Spice’s method attempts to gain ethical appeal, target emotion, and produce humor in order to sell their products. In one of the advertisements, Isaiah Mustafa is portrayed as a “real man” and explains that since he uses Old Spice, all men should too. The advertisement is fast-paced, visually stimulating, and full of comparison.

The average man is more likely to use Old Spice since the man in the commercial does so. The credibility of this commercial increase with the use of the male and what he represents as perfect.

The ad is trying to sell old spice body wash but does it in an unconventional way, it instead claims that old spice will make you “smell like a man not a lady.” The commercial establishes ethos by using a man who has several features that are considered manly, like a deep voice and muscles. The ad affects the audience by making men think that Mustafa is a man because he uses old spice, I will buy some so I can become more of man. However the add mainly addresses women saying things like “Sadly your man is not me but he could smell like me if he used old spice body wash.” This convinces men that they will be more liked by women if they use Old Spice body

The Old Spice commercial persuade the viewers to purchasing the body wash. The adverstiments were targeting couples; however, their main focus was to persuade females more than males. The Old Spice commercial targets female because they would go shopping and buy fragrance and soap products. In the adverstiments, Old Spice man said “I ‘am the man your man could smell like” were speaking directly to the female audience. The Old Spice commercial wanted to encourage females to go out shopping and buy Old Spice body wash in order to have their

In Procter and Gamble’s commercial, “The Man Your Man Could Smell Like,” an Old Spice body wash is the center of attention. The advertisement campaign for Old Spice features Isaiah Mustafa, an NFL (National Football League) player, as the “ideal” man. In the commercial, he portrays a good-looking man who smells good due to Old Spice body wash. The star, who is shirtless throughout the commercial, compares himself to other men – particularly the men in the viewers’ lives. The targeted audience for the campaign are female shoppers and men who want to seem more attractive to women. According to the advertisement, Old Spice body wash is worth buying contrary to the “ladies scented body wash” the viewers’ men use (Old Spice | The Man Your Man Could Smell Like). By the end of the commercial, the audience understands that men who use Old Spice products do not only smell good, but also associate with all the pleasant things the NFL player associates with by utilizing the product.

(Old Spice). Each of the aforementioned aspects of the ad seem to suggest that the Old Spice man is capable of accomplishing virtually anything. Although each of these scenarios seem to be completely divergent from one another, they are arbitrarily compiled together in this ad to portray the Old Spice Man’s “alpha masculinity.” According to the ad, the Old Spice Man’s machismo is a direct result of his usage of Old Spice deodorants, a message that is omnipresent throughout the ad, but is distinctly articulated towards the end of the video: “Any thing is possible when your man smells like Old Spice and not a lady” (0:24-0:28). Therefore, it would be reasonable to deduce that in this video, masculinity is essentialized into the idea of using Old Spice through rather arbitrary, disjointed

So far this year, the United States advertising industry has spent about $200 billion on advertising, and $75 billion of that being on commercial advertising (CITATION). Advertising has always been a primary attribute of American culture, and especially the past couple years, commercial advertising has become the central strategy in the presidential race. In the 2016 presidential election, Republicans and Democrats together spent about $4.4 billion on their commercial advertising campaigns (CITATION), trying to persuade citizens on who to vote for and why. But do you ever stop and think about all the aspects of the message? Commercial advertising aspects are all significant, and are considered to be “works of popular art”, as Berger would say (CITATION). Lotman explains, just like art, “Everything in a text such as a commercial is important; and the more you know, the more you can see in a text” (Berger, ). This is because commercial advertising is a lot more powerful and persuasive than we imagine, especially when it comes to politics. In order to completely fulfill my interpretation of political commercial advertising, I will be using the Sociological and Political approach to analyze two political commercial advertisements.