Research Methodology For The Field Of Exploration

Quantitative research is done to find the accurate facts by evaluating the problems like opinion, behaviour by using numerical data. This research is based on theories, hypothesis, collecting, analysing the data to make the research accurate.

For the purpose of this study, the researcher intends to use a cross-sectional research design where all the data will be collected at the same time. The distribution of the research questionnaires will take place over a time period of two weeks where the main data will be collected from the respondents.

Quantitative research methods are objective as it uses measurements and analysis of statistical data to answer the study question. The researchers’ opinions do not affect the outcome of the study, ensuring that the study is unbiased. Another advantage is quantitative research uses numbers and statistics which is understood universally (Houser,2008).

A quantitative study has objective stances, logic, and numbers focusing on unchanging data and details (Babbie, E.R., 2010). The aim of quantitative research is to classify features, count the features, and construct statistical models to explain what was observed (McNabb, D.E., 2008). It has eight characteristics:

The background and significance of this study are properly presented in the introduction. The research question is presented at the end of the

In defining quantitative research the term can be dichotomized. Firstly, research refers to creative, systematic work with the intention to increase the knowledge of man and thereby devise new applications (OECD, 2002). In addition Gray (1997) stated that research should improve performance and that the results should be

The main function of the introduction is to provide the background to the study, clearly indicating why the research was carried out (Crombie 1998). Holloway and Wheeler (1996) agree with this and say that the introduction should define the aim of the study and justify why they are carrying out the research. This is made apparent in the introduction of this article.

three specific areas of a study; the topic, the setting and what methodologies were used

Quantitative research: In quantitative researches, surveys are conducted to collect numerical data. Most of the surveys include close-ended questions which are less time consuming. It is quite easy to collect such data as consumers tend to be more co-operative. The collected data is further analyzed for a proper conclusion.

Quantitative Research- a research based on experimental data, a survey that proves the actuality of the theory.

Quantitative research involves collecting data, which can be expressed numerically. The design is well structured with pre-determined outcomes. It frequently involves testing a hypothesis, which then can be analysed from the data deductively using statistical methods. Using numerical data is easier to analysis mathematical, so larger sample sizes can be utilised compared to qualitative research, therefore giving a better representative of the population; along with simplifying the process of making a generalisation. Another advantage is that studies can easily compare to similar findings (Kruger, 2003). The disadvantages are the results are limited and might not provide a proper understanding of the topic. Also, statistics and leading questions can be used to give a false representation of the data when summarising.

To conduct quantitative research, the first step is defining the problem, identifying the objectives and goals, and establishing research questions or hypothesis. It is followed by data collection and analysis with the application of various numerical and statistical approaches. Quantitative research is more factual in terms that we get concrete data with evidence to prove the results of our research.

A study design is the procedure that guides a researcher on how to collect, analyze and interpret observations. It is a logical model that guides the investigator while he navigates through the various stages of the research. Study types can be classified severally depending on the research strategy employed. A study type can be non-interventional that is ‘observational’ where a researcher just observes and analyses researchable objects or situations without intervening. Non-interventional study designs can be exploratory, descriptive or comparative. A study can also be

Quantitative research methods are utilized to study the natural phenomena. So, it includes survey methods, formal methods, and numerical methods.

(i) Quantitative vs Qualitative Research: Qualitative research methods is based on values and not numbers while quantitative is based on numeric and Quantifiable data to generalize in its conclusion.