Research Methodology for Mobile Phone Ads.

|Mobile advertising – Provides growth opportunity |Global and socio-economic conditions – European and Asian countries |

Advances in the internet have changed the way America works,learns,and communicates. The internet has become an integral part of our social life. This has assisted us by communicating and research purposes.

The internet has changed the world as we knew it. The world no longer communicates, does business, or perches commodities in the same a traditional way. E-mail, instant massager and chat rooms were the first innovations to be used by the public. As time went on more and more people depended on the internet to communicate with each other. It did not take long for the U.S. Postal service to see the decline in mailed letters. With the internet being so easy to access and email being so easy to use it quickly became the preferred way to communicate with family and friends over long distances. Companies soon followed suit to better serve their clients.

CTIA – The Wireless Association reports that the number of text messages sent in the US rose from 362.5 billion in 2007 to an astonishing 2.19 trillion in 2012. In light of

Never has a communications system played so many roles in our lives--or exerted such broad influence over our thoughts--as the Internet does today.

Advertising via commercials allows businesses to not only show consumers their product, but also tell them about it too. The way companies utilize

The internet has changed our way of thinking and processing information modernly

, Is it worth it to show random ads on customers' webpages and hope that they'll see their preference of ads? With the first question, for most businesses the answer would be yes because there are many ways to collect both qualitative and quantitative data for schemes like this. The only drawback of using other ways to collect data, like sampling and surveys, this data isn't always accurate and doesn't always correctly represent all customers. Another drawback of this type of data collecting is that you aren't going to be able to show advertisements, that are unique to each customer, on their specific mobile device. As for the second question, that one depends on what an organization values more: getting customer's personal preferences for advertisements or respecting a customer's privacy. But even still an organization may have a customer's privacy as a first, if most of their customers are willing to have their electronic devices "tracked", then the organization would most likely not hesitate to "track" their customers to be able to better serve them. Another aspect of this advertising debate that organizations need to consider is the costs. They need to assess the costs that they are paying out to show ads. Then they need to see whether they will be able to afford showing random ads or if it is in fact more affordable to just show ads that

When it comes to email, consumers are tired of dealing with spam and banner ads. Since texting spam is still in the infancy stage, phone users aren’t as jaded as they are compared with traditional email. In addition to this, text messages are quicker, shorter and easier to read. Keep in mind that 25 percent of adults only have a smartphone to access the Internet. Therefore, the conversion process and rates for a business text is much higher. Business texting is also an excellent opportunity to directly engage consumers in conversation while improving the Customer Relationship Management (CRM)

Approximately 5.9 million people traveled to Las Vegas last year to attend a convention. Thanks to the roughly 150,00 rooms in the city designed to house individuals, it's no wonder this place remains a great option for any organization looking to bring a large group of people together for a trade show, convention or other major event. Companies need to take advantage of this and make use of convention and trade show advertising in Las Vegas. With the help of Las Vegas Convention Advertising, any business can maximize their marketing dollars. Why are mobile billboards often the preferred advertising method in this situation?

Increase the digital advertising in the mobile. According to the Score mobile shopping in increase $396 million to 2.4 billion in 2010. Through creating new features for other iPhone devices will reduce the gap between tablet and smart phone devices. The main goal is to expand and create new features for existing customer and new customer.

Advertising helps in targeting the ideal customer making a far better connection with the customer.

The Internet changed our life enormously, there is no doubt about that. There are many advantages of the Internet that show you the importance of this new medium. What I want

Advertising agencies today are confronted with the ever-evolving nature of technology and new applications that are continually being devised. Traditional advertising methods such as billboards, newspapers, magazines, radio and even broadcast television advertising are becoming less effective due to the significant increase in the number of platforms for getting messages to target audiences. In my essay I will discuss the challenges that the digitalization of communications has had on advertising agencies and its effects on consumers, the media and brands, with examples of how these companies are overcoming these problems to solve their clients’ brand or business issues.

What are the advantages and disadvantages of interactive advertisement? The advantages are that it allows consumers to interpret advertisement in unique ways. It lets a consumers to see that they play a role in determining the value of marketing. Encourages consumer to engage themselves, it also lets them explore all the different ways they can make their designs better and get the products out into the world. The consumers build relationships with the product or the campaign. When a consumer is making a product they become close and personal with it. It becomes part of their lives so when it goes out into the world the consumers want to make it as popular as it can be. If we think about the advantages we can see that the advertisements bring humor and joy because they are the most important aspects of all interactive marketing campaigns. The humor part of it influences the people’s behaviors in a positive way. They are located on the left side of our brain which is the side that is used for logic, analyzing etc. The right side which deals with emotional such as humor. It makes sense that the information is relayed to make comedy means that the information saved across both side of the brain. The public can relate to the brands on a more personal and memorable level (March 25). They make it a social interaction too. Another interactive advertisement that is located