Research Methods Of Quantitative Research

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Week 2 Assignment
Adam Morrison
PSY 326
Research Methods
Jessica Lee

Qualitative researchers are focused on interpreting and making sense out of what they observe rather than trying to simplify and quantify these observations by collecting and observing people, places and things in their natural setting. In doing this, researchers are able to investigate hypothesis with more freedom and rigidity while accepting the fact that they relinquish their ability to control direct and indirect elements of their query. What the lose in predictability, they gain in individuality. To put it simply, qualitative research is aimed at watching and explaining in order to develop a complete understanding of whatever phenomena they are
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(Patrick/Hagtvedt, 2011)
Qualitative research is considered to be particularly suitable for gaining an in-depth understanding of underlying reasons and motivations. It provides insights into the setting of a problem. At the same time, it frequently generates ideas and hypotheses for later quantitative research.
In the first study of their research, “ One hundred and twenty undergraduates participated in a study designed to investigate the differential influence of the “don’t” versus “can’t” framing on actual choice of attempting item via the mediating role of feelings of empowerment. A secondary purpose of the study was to illustrate that this effect is observed for individuals for whom healthy eating is a relevant goal. In other words, the study was designed to illustrate that empowered refusal framing motivates goal-directed behavior.” (Patrick/Hagtvedt, 2011) The design of this study is an example of the common criteria employed in qualitative research.
The main differences between quantitative and qualitative research consist in respect to data sample, data collection, data analysis, and last but not least in regard to outcomes. (Newman, 2016) Data collection in qualitative research is not seldom based on unstructured or semi-structured, but methodologically
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