Research Methods

Research methodology generally involves qualitative research or quantitative research, or a mixture of both. A quantitative research methodology involves the analysis of data collected from a large number of surveys or interviews. On the other hand, methodologies for qualitative research often involve using surveys or interviews to collect information about people — their attitudes, experiences and behaviors.

Traditional research methods consist of implementing quantitative and qualitative research. Quantitative research utilizes statistical analysis by breaking down components of observation that are compared to other elements (Bergman, M. M., 2008). Qualitative research focuses on investigating the participant’s range of behavior, usually with small groups, which results in descriptive analysis (Bergman M. M., 2008).

Qualitative and quantitative research methods are two most common approaches used when conducting a research task on a criminological issue. Some studies use both approaches together to further enhance and support their research and information, while others choose to use just one. The decision to use one

Their second study the researchers continued to use a between-subjects design, however using a different sample size of 53 participants. In their first study the researchers found an issue with confederates treating participants differently even if they were not aware of it, so in order to eliminate this experimenters

In doing the research, the methodology must be appropriate so that the analysis findings could reach the objective. Research methodology proposed one procedure in order way to be follow to answer all the questions in the research that want to be made. Quoted by Denzin and Lincoln (1994), methodology is a process that related with research objective and data. In the others word, it is early research planning that include the research scope, data collection method, data collection process and data analysis method. For Ranjit (2005), methodology is one of crucial part in research, in order to ensure the research can be done in the systematic way Overall, this chapter will discuss on the research frame and the methodologies used in order to meet the research objectives. Research process been divided into three main parts there are preliminary research part, data collection and last one data analysis.

To gain my secondary information I used such sources as the Internet, books and midwifery journals. My secondary information will consist of the benefits of breast-feeding for the mother and baby, the benefits of bottle-feeding for the mother and baby as well as statistics on breast-feeding. All information that I have gained for my secondary data is all reliable, because it has come from recommended sites, books and journals that have been approved from the Government or from hospitals and doctors themselves.

This assignment will be comparing and contrasting two journal article’s, with a focus upon the research methods used. It will begin by summerising the main findings and key arguments of both articles. Followed by identifying the research methods used, whilst comparing and contrasting their strengths and limitations. It will then move onto looking at how the methodological limitations of each study may be overcome. To conclude this essay a reflection shall be carried out to identify lessons learnt from this process, which may be useful in carrying out future academic research.

Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company.” [Philip Kotler]

Studying research method was not a new experience since I have studied about it in my under graduate school. In comparison from the previous one I had, ULMS 515 Applied Research Methods Module has enhanced my understanding about how to conduct a research in an appropriate way to be implemented in the real world setting. I learned to appreciate the nature of research and the research process in academic and practical contexts. This module also enables me to develop my understanding in the differences between primary and secondary data, the awareness to carefully identify research methods and technique related to data collection. This brings me to be able to identify the suitable methods for collecting data and analysing data that will result in the answer of the research question.

The field of social science typically applies the research methods of either qualitative or quantitative concept ( ). The quantitative research strategy incorporates approaches which emphasize on quantities. The quantitative method collects data, usually by numbers, and is evaluated by numerical and automated methods. The quantitative approach to research is primarily used in research in the field of physical science (book). However, the qualitative method customarily makes use of words to clarify extensive theories that cannot be apprehended statistically, for instance in such things as: an individual’s principles, state of mind, or objectives. The information that is composed, within the method of

This chapter discusses the methodology used for this research. Describing type of methodology in research study and define the chosen method and approach for this research. Then, the outline of research strategy used, framework this research conducted and data sources collected to obtain valid and reliable research as the objective determined.

This chapter outlines an overview of the research approach adopted in the study as well as the research methodology and the practical approach adopted to achieve the set objectives of the study. In addition, it also highlights the data collection methods, ethical considerations, and data analysis. Case studies will be used as a research strategy as they are distinguished by their ability to investigate a phenomenon which, in this case, will be the upgrading heritage buildings through sustainable designs and construction. The chapter also rationalizes the sampling approaches and the research methods used for collecting the data in the case studies. To achieve the objectives, data for this study will be collected using two qualitative research methods: document analysis and semi-structured interviews which were used to give a scholarly definition of the term “sustainable adaptation to heritage sites and buildings” which is part of the objectives. The chapter also looks at the qualitative analysis techniques which will be used to analyze the data.

The methodology chapter will be focused on accomplishing two objectives: 1) it will detail the methodology being utilized for this research study and 2) it will reveal and justify the choice of methodology for the study. The primary sub-sections of this chapter are as follows:

This part will presents the details of the research design and methodology that use to conduct the study and it will includes: research design, population and sampling techniques, data source and data collection methods and finally research procedures and data analysis methods will be presented.

In order to proportionally distribute the samples among the strata’s the formula below was employed (Cochran, 1992: 53-57) and (Israel, 1992: 39).