Research Mthod

Once the vendor list is eliminated to a select few, an RFP is issued to those vendors. RFP is generally a request is more specific details on the system requirements and provides guidelines for vendors to following bidding. Typically, the RFP includes 1) instructions for vendor bidding, 2) organizational objectives, 3) organizational background and description of the facility including departmental applications and current infrastructure, 4) the type of system and applications being sought along with necessary requirements, 5) vendor qualifications with background information, experience, number of installs, financial reports, and

b. Describe the activities researchers observe and understand the meaning of those activities to participants or what people do and how they live

This web assignment will review two research firms and the type of tools they use in their firms as well as determining if those tools are effective as well as does the firm provide a valuable service to its customers. The two firms being reviewed include The NPD Group and Kantar TNS Global, each company was ranked in the top ten market research companies in the AMA Gold Report for 2016 as noted by Bowers & Brereton (2016). These two research firms are globally accomplished, have collectively helped thousands of clients succeed using their innovative techniques in a tailored program for each company they serve as well as being able to evolve in an ever changing research environment.

2. Choose one of the research questions from above and consider it in more detail. Based upon the question, what would be a reasonable hypothesis?

“1. The researchers analyzed the data they collected as though it were at what level of measurement? (Your choices are: Nominal, Ordinal, Interval/ratio, or Experimental)”

2) Which of the following is NOT a step that might be used to improve the quality of a firm 's marketing intelligence?

2. Doe sit matter whether you do the research in-house or hire a marketing research firm?

* 1. The researchers analyzed the data they collected as though it were at what level of measurement?

1.The researchers analyzed the data they collected as though it were at what level of measurement?

-Who is the decision maker? (Remember: in analyzing a case you have to put yourself in the position of the decision maker and try to figure out what YOU would do in his/her position).

7. Which of the following must be true if a firm is experiencing economies of scale?

-Why was the study conducted? –What was the margin of error? –What was the sample size? -What sampling design was used? –What was the response rate? –What was the frame that was used? -Who paid for the survey? –From the sample that was selected, what was the population?

4.       Applied research is the major R&D effort of business organizations because of the desire for commercial application. TRUE

1b. What are the sub-components of this problem: these are usually a set of decisions they must make involving choices regarding the above problem?

2. Compare this research design with a survey research design. What advantages, if any, did this research design have over a survey?