Research On Entrepreneurship And Intrepreneurship Essay

10. Visit the website for a large bank or credit card company, and learn about a type of credit card being offered by the company. Describe at least four features of the card and where you got this information. (3-6 sentences. 2.0 points)

Organisations today find themselves operating in an environment that is changing rapidly. The process of analysing the implications of these changes and modifying the way that the organisation reacts to them is known as business strategy.

Andrews, K., 2010. The Concept of Corporate Strategy, 3rd Edition. Financial Times Prentice Hall. [Accessed 13 April 2014]

According to Mantere (2013) organizational strategy exhibits a division of linguistic labour, where responsibility for key concepts is assigned to particular individuals or organizational functions. Such linguistic experts oversee the proper use and maintenance of strategy language. The language-based view helps to understand linkages between institutional, network, organizational, and micro level views on strategy. It also problematizes widely held intuitions regarding the relationship between strategy and organizational outcomes. When both of them are executed well an organization will achieve best possible outcome. In business, the Structure follows strategy, which means that a corporate structure is created in order to implement a given corporate strategy. For example in the middle of operational and choice making levels numerous layers makes it difficult to see the week signs identifying with business sector opportunities and dangers which brings about wrong

It is one thing to have a company strategy, it's another to have the operations that support this strategy. For most companies, it could be implied that how their operations are structured could play a vital role in the success or failure of the company. According to a quote from University of Exeter (2012)[Online] operations strategy note, it states that "strategy is more than a single decision; it is the total patterns of the decisions and actions that influence the long term direction of the business". In a bid to define operation strategy, a quote from the business dictionary sees it as "a plan specifying how an organization will allocate resources in order to support infrastructure and production" (businessdictionary.com)[Online].

According to Slack et al. The corporate strategy or business strategy is the guide lines for the whole corporation’s businesses in relation to its markets, customers, and the competitors (2007). In the same context, the same authors discussed the link between the corporate strategy and

A competitive strategy, or business-level strategy, is the way a business used to successfully enter and penetrate into a market (Eastwood et al, 2006), and also, to succeed in this chosen market against its competitors (Johnson et al, 2014). A company needs to develop and apply appropriate strategy to help the company to generate distinctive competences (David, 2007). Compared with the strategies implemented in other levels of operation, competitive strategy is more focused on the competition against other competitors and strategic choices to better attain market share (Harrison and St. John, 2009). According to

Organizational strategy is the hierarchical technique of outflow of the association 's needs to develop, evolve and meet its target goals. Setting up a purposeful blueprint for a business includes-

A method by which the strategy development can be explained is the “strategic lenses”. This method views strategy development as design, experience, ideas and discourse. Strategy as design means that it emerged through rational processes, whereas the experience lens sees the strategy as the outcome of individual and collective experiences. The lens “discourse” sees strategy as the result of communication and concepts. The last lens, which is the idea lens, is about the development of strategy as a result of innovation (Johnson et al, 2008).

Strategy formulation has been acknowledged as one of the most crucial factors of ensuring the long-term growth of the business. However, the manner in which strategy is formulated, and most importantly, the nature of the strategy chosen for the company determines its future position in the marketplace (Grant, 2005).

This paper begins with a summary view to develop the concept of strategy and why its implementation is difficult. The following sections then cover the core discussion of this paper to support the aforementioned

Alfred Chandler(1963) defines strategy as ‘ the determination of the long-run goals and objectives of an enterprise and the adoption of courses of action of an enterprise and the adoption of courses of action and the allocation of resources necessary for carrying out these goals’. And Michael porter(1996) sees it as ‘Competitive strategy is about being different. It means deliberately choosing different set of activities to deliver a unique mix of value’.

Introduction In today’s modern society shaped by economic and social challenges, business strategy has never been more important. A rethink of theoretical management practices is ‘fundamental’ to establishing innovative strategic design to cope with these challenges. (Hahn et al, 2010). This is not a new idea, in fact, in 2009, Guerrera challenged Michael Porter’s underlying premise that businesses are there to make money while Figge and Hahn (2008) go as far as to accuse such strategies of ‘aggravating’ the current economic situation. Henry Mintzberg’s

Johnson, Wittington, Scholes, Angwin and Regnér (2014, p. 3) defines strategy as ‘the long-term direction of an organisation’.

A strategy, according to Robbins and Barnwell (2002, p. 139) is “the adoption of courses of action and the allocation of resources necessary to achieve the organisation’s goals”.