Research On The Methods Of Surveying

The second form of persuasion, called the peripheral route, involves using emotions and the customer’s other interest and values to make a sale. For instance, it may use a celebrity that relates to their demographic, music features of the society, or maybe the commercial might just make them laugh. Consequently, the consumer would buy the product not because they liked the specific attributions it has but because they relate themselves to the people who are in the advertisement.

The researcher will assume that the respondents will answer all survey questions and that the questions will be answered honestly. The researcher will assure the respondents that the survey will be handled anonymously and that it will be confidential.

I personally had an experience in which a salesperson was trying to induce compliance but he failed to persuade me. He came to me asking me to taste some free food. When I took the food he suddenly show me the products he sell and wants me to buy them. The salesperson tried to use the compliance technique to me but unfortunately he didn’t succeed. In my opinion, the salesperson didn’t have enough experience to persuade people effectively. Outcome that he should use in order to make more customers is by using the liking or friendship influence. (Kenrick, Neuberg, & Cialdini, 2010). The idea of this method is customers more prefer to buy things from people they know and like. The salesperson should have a little talk or asking a simple question as “How was you day” so that me as a customer will like him and say yes to buy his

Primarily, a survey is a beneficial tactic because it asks respondents very specific and direct questions. This means that the information being investigated will be discovered. By this, it also ensures that all respondents are answering the same questions, therefore; resulting in reliable data. In addition to this, surveys seem to be of low cost since they do not require a lot of materials. Results can also be complied quickly and efficiently due to technology. If necessary, a survey could allow for a sampling of certain regions or specific sports in order to compare and contrast the salaries that men and women acquire of equivalent athletic professions. Surveys act as a simple method of capturing the most precise opinions which means that utilizing surveys could result in high representativeness for the concept being

Social Psychology demonstrates different techniques for convincing people to comply with a request while making the person appear consistent in their thoughts. For example, this comic strip relates to the idea of lowballing. Lowballing is what happens when an offer or deal is changed after it has already been agreed upon. The comic strip is similar to the idea of a car dealership retracting its’ offer after the salesperson knows that the person buying the car is already hooked, and that they are willing to pay anything to have the car. Social Psychology is present in our everyday lives. While the overlying principle of this cartoon is lowballing, it also demonstrates door-in-the-face. The salesperson knows that the first request is almost certain to be refused. This is shown when the salesperson makes the large request price, but lowers it in a “just for you” approach. The person making the purchase feels like they are “special” and should go ahead and take advantage of it. While the first price first seemed unreasonable, the price of four-thousand dollars makes people feel like they have no choice but to agree because they are plagued by the thought of how much money they are saving. In actuality, the only way that they would be saving money is if they did not make the

A very prominent topic in the discourse of each unit for this course revolved in the question of unethical persuasion and how unethical persuasion is used to persuade consumers in less than auspicious ways. In the mediated world that we currently live in it is important to know and understand when someone is attempting to persuade you and whether or not that persuasion is moral or not. In Persuasion in Today’s World Charles U. Larson examines persuasion and why it is important that we train ourselves to become responsible receivers of persuasion. (Larson, pg.5, 2010) Larson does this by first explaining that the average American is exposed to over 5000 persuasive messages a day. This paper will talk about some of the most used persuasive methods

According to “Alison Doyle” Saying friendly hello or simply greeting people can make your store difference. Dealing with your customers with good attitude can possibly make them feel and found that just smiling, like saying they can solve their problems in everyday their living.

172). The relationship between the research design and data collection is dynamic, and the surveys purpose could have some influence on the type of survey model used. If there are problems in the collection of information the design can be changed. That is when the type of survey can be considered to decide if they should use face-to-face, telephone, or mailed surveys. According to O’Sullivan, Rassel, and Berner (2008), “respondents may ignore questionnaires that seem biased,” and “respondents’ perception of a built-in bias may largely center on the appropriateness of the response categories” (p. 179).

When conducting a mail survey, it is tempting to try anything and everything in order to ensure a high response rate, but this can actually end up biasing the data and rendering useless the results gleaned from the survey. For example, a researcher might want to give respondents fifteen dollars on receipt of a returned questionnaire, in order to encourage individuals to respond when they otherwise might not. While the idea of a small monetary incentive might seem foolproof at first glance, investigation into ideal research practices has revealed that using monetary incentives interacts with survey data in interesting ways by increasing response rates while occasionally decreasing the quality of responses. By examining a variety of different studies concerning the use of financial incentives, it will be possible to see how monetary incentives in response for survey participation is a good way to ensure responses to the questionnaire, so long as the researcher is aware of the influence that money has on the quality of the results themselves.

With consumer attention spans shortening and industry trends shifting it is safe to say that “business as usual” is a thing of the past. The window of opportunity to build rapport is narrow and in most instances we are forced to grow or die when establishing a customer base and/or strategic planning within a company.

Surveys conducted via U.S. mail result in an average response rate that is 11 percent higher than electronic survey methods (Miller & Dillman, 2011). Therefore, I will conduct surveys via U.S. mail. The Total Design Method, introduced by D.A. Dillman in 1978, promises a 75 to 80 percent return rate on mailed surveys (Hoddinott & Bass, 1986). Following the total design method should reduce the possibility of low response rates.

In this quantitative study, The participants of the study were university students from Boston, Massachusetts. Participants were placed in two groups. The first group consisted of 57 individuals who completed the surveys, (32 women, 25 men), out of the 100 surveys given out in the psychology course. In order to copy the findings to the best of the researcher’s ability, they had the second group take the same survey of which this time 83 individuals (47 men, 35 women, 1 unidentified gender) responded out of the 150 surveys distributed half in the psychology course other courses that were not specified. Their participation was solicited however method of solicitation wasn’t included (Mishara, 1982).

Prior to the date of the interview, a letter explaining the purpose of the research was sent to all the identified potential respondents. On the day of the survey, respondents were requested to fill consents forms to indicate whether they agree to the survey. For respondents that were below 18 years, their parents were asked to fill consent forms indicating their consent to allow their children participate in the exercise. On a separate form, they were asked to fill their personal data

A good salesman would have various strategies to respond to given signs, increasing the probability of a successful sale. Failing to respond to the customer appropriately can almost guarantee the salesperson has failed to make a sale. Goman (2012) posted an article on Forbes titled “Knowing When to Back Off” describing an interaction she was observing between a salesman and a potential client in a bar. In a short paragraph she talks about how the salesman appeared to be doing well verbally, but he was putting the client in an uncomfortable position by sitting too close to him. The client began to inch away very slowly, and the salesman did not notice any of this. The client eventually ended up leaving the bar after excusing himself to make a phone call. The salesman failed to understand the client’s basic need of personal space, which cost him the sale. Had the salesman recognized the non-verbal message being sent by the client, the client may have stayed. So it can be seen that developing this social awareness with emotional intelligence and understanding the needs of the customer become very important for the success of a salesman. The salesman would have to know about how to react to the emotion and message being conveyed with body language and control these emotions in order to lead the dialogue in the direction which hopefully leads to a sale.

Social psychologists have not only studied the effects of persuasion, but also the elements that contribute to attitude change. Carl Hovland (1953) developed the Hovland-Yale model of persuasion, in which he used a research team from Yale University. They found that there are a considerable number of factors that can influence how likely attitude changes are to occur, however they also noticed that some are more important than others [McGuire et al 1996]. One of the key factors they found that determines whether persuasion occurs is the communicator. Social psychologists have found that persuasion can be influenced depending about who is presenting the argument, which can impact on how an audience receives it. The credibility of the communicator plays a large role in influencing persuasion, in which