Research On The Methods Of Surveying

1906 WordsDec 10, 20148 Pages
Surveys and Happiness: A study on the different techniques used to persuade individuals to participate in survey taking By: Zachary Bernal University of Kansas Abstract Many studies have been done regarding researchers abilities to obtain information from individuals from various methods of surveying. Drawing on the social psychological factors of persuasion and compliance, studies have shown that if individuals receive something from the researcher (e.g. money, conversation, advice) they are much more likely to agree to participate in the survey due to the norms of reciprocity (Groves et al., 1992). Another key factor in determining people’s compliance with a request draws on the ideas that individuals in a positive mood are more likely to agree to a survey had they been primed to feel positively about their interaction with the surveyor (Gilovich et al., 2013). This examination of individual’s compliance when asked to take a survey is tested on college undergraduates. The results imply that a simple conversation before the ultimate request about the survey will lead to higher rates of compliance with the survey and the participants will subsequently be happier to have been asked to take part in the questions. Surveys and Happiness: A study on the different techniques used to persuade individuals to participate in survey taking I’ve worked retail for years and am always interested in the way people respond to different sales techniques.

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