Research Paper: Content Analysis of Nine Creative Concepts Found in Magazine Advertisements.

1386 Words6 Pages
1 MAIN ISSUE This research is a quantitative, cross-sectional, exploratory and descriptive content analysis of selected advertisements from two different magazines published in August 2012 using the nine different creative concepts as main emphasis. 2 RESEARCH CRITERIA The main research problem deals with the use of creative concepts in advertisements which is a mass media issue and therefore contributes to the existing knowledge in communication studies. The issue is also of interest to the researcher as a media studies student. The main issue is researchable because it can be resolved by the collection of evidence. The research is feasible as the magazines relating to the problem area of the research are within the means of the…show more content…
For example, one theoretical assumption of the research is that one particular creative concept is found in all advertisements and the minor premise of the research is that branding is found in all advertisements, therefore branding is a creative concept found in all advertisements. SELF-EVALUATION AND SELF-REFLECTION • The knowledge that one has gained after doing this task is an understanding of how advertisements are created and with what intentions. • The skill and the abilities one have accomplished is that of being a critical consumer of media texts more especially advertisements texts. • The strength that one will be able to apply in future life is that of being able to distinguish between emotional and factual appeals in advertisements. That strength will come handy in this world where advertisements have become part of one’s everyday’s life. • The shortcoming that one needs to address in future is that of being objective in future interactions with media texts • One has learnt the basic quantitative content analysis research techniques and methods, for instance the content analysis of selected advertisements found in two selected magazines. SOURCES CONSULTED Du Plooy, GM. 2009. Communication research: techniques, methods and applications. 2nd Edition. Wetton, Cape Town: Juta. Du Plooy, T. 2001. Only study guide for COM306D:

More about Research Paper: Content Analysis of Nine Creative Concepts Found in Magazine Advertisements.

Open Document