Research Paper: Content Analysis of Nine Creative Concepts Found in Magazine Advertisements.

Thus, I am worthy to aid others with their academic encounters (Walden University (2014c)). Similarly, in the second part of the test, I learned I have an aural learning style. Before week three, I never thought about this area. But it is true that when I listen to music while studying, I focus much better than studying in silence. The music also provides inspiration when I get tired or feel like I cannot finish an assignment (Walden University (2014 d)).Again, In the discussion this week, I learned, story’s, paintings, videos and music are all a kind of effective realism. And incorporating voices, video or descriptive words can alter how I envision a piece of work. Therefore, it is imperative to be eloquent with words. Hence, write so the reader can get the actual importance the author is trying to portray. Too, I learned that the plot of the story can be transformed exaggeratedly when technology is added.

Advertisements have become a huge part of society in the modernized world of today. Around the world, many people can see all of the various advertisements not only on TVs and newspapers but also on billboards, buses, and walls of buildings. Advertising is an influential part of life and we can easily realize that it has useful purposes for public and private manufacturers and companies throughout the world. Advertisements can either give consumers a great amount of knowledge about the products or just convince them to buy and want the products. Advertisements also help sell the products which keep the economy growing, but people should also be aware of how much they spend because they may not actually need every product that they see that they want to purchase. In the Daisy by Marc Jacobs’s perfume advertisement, the artist uses many different techniques to emphasize the advertisement. Some of the different techniques that the artist uses are color, symbolism, and composition.

What captures the attention of people when they view an advertisement, commercial or poster? Is it the colors, a captivating phrase or the people pictured? While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility. Each appeal can give support to the message that is being promoted.

Do you ever watch the Super Bowl for its commercials? Have you ever bought a more expensive product because you had seen its advertisement? If the answer is yes, then you might have been a victim of today’s marketers. Jean Kilbourne, the author of “Killing us Softly” stated in one of her lectures, “The influence of advertising is quick, cumulative and for the most part, subconscious, ads sell more products.” “Advertising has become much more widespread, powerful, and sophisticated.” According to Jean Kilbourne, “babies at six months can recognize corporate logos, and that is the age at which marketers are now starting to target our children.” Jean Kilbourne is a woman who grew up in the 1950s and worked in the media field in the 1960s. This paper will explain the methods used by marketers in today’s advertising. An advertisement contains one or more elements of aesthetics, humor, and sexual nature.

　　In the essay “Reading and Thought”, Dwight MacDonlad talked about the kind of poor reading people are attached to in modern society. MacDonald believed reading materials such as Times and New York Times are too overwhelming for the readers. Readers tend to skim through the reading materials because most of the reading do not have any connections with their daily lives. Moreover, MacDoanld claimed that the readings people do these days are not thoughtful. The readings are rather irrelevant toward the readers. It is because the journalists to produce dull pieces of readings which are meant to be skimmed through without having too much thoughts involved. As the journalists do not have much consideration of the materials they produced. To the journalists the readings they produce are just a series of news that should be read driftly and left behind with no thoughful idea needed to be informed. These effects caused modern society to have a poor reading habits because people do not reflect and give time to think about the readings they did. Readers casually accept the readings even though they do not have provide any resourceful information for the readers.

Advertisements have become more common and can be found in almost all locations in the society; however they vary depending on the content and the medium they use to convey the information. It can be noted that television has become one of the most influential and powerful medium since it gives both visual and hearing attributes. Television is preferred by many organizations among them being Power ads since it gives a leading hand in competition since it basically influences the consumers not because of the unique product qualities but the mode at which the advertisement is made. Advertisement being one of the marketing strategies has to be designed in a way

According to American historian Daniel J. Boorstin, “We read advertisements to discover and enlarge our desires. We are always ready—even eager—to discover, from the announcement of a new product, what we have all along wanted without really knowing it.” We live in the age of advertisement and competition, where each advert tries to act like a magnet and pull you toward its product and permit you to do specific actions. Advertisers use logos, ethos, and pathos as special advertising techniques to help them achieve their task, which is to grab your attention. They are concerned with giving you what you want so that they gain money in return. Yet they will also attempt to make you believe that whatever they are representing is not just something

Nowadays, commercial is becoming a major part of mass media. It does not only try to inform people about the availability and attractiveness of industrial good productions but also contribute to build an awareness of resources and alternatives for customer in daily life. There are thousands of commercials, so to attract customer, advertisers use various kinds on their commercial to make people aware of the firm's products, services or brands. Though they use various kinds on the commercial, the main goal of advertising tries to convince customer to buy their products, or do what they want. An excellent commercial will create a deep impression on their customers, or who want to become their customers by using three classical appeals:

Every day we all pass hundreds of different advertisements. Advertisements are viewed in magazines, on the internet, on billboards, on display in stores, and even on the TV. These ads are used to gain attention and business to the company’s products. Businesses try to produce the most vibrant, eye catching, and even the most member able advertisements. Unconsciously we are lured to these ads and wanting the product. But what ad do most consumers lean towards? Ads can have a variety of techniques to sell similar products, like bright colors, excitement, serious topics, and empowerment.

Analysis skills are needed by everyone for every writer or speaker is not blunt or obvious with their (true) message. Many may have a secondary or hidden message due to social constraints or quite simply

modate different audiences is a skill of a critically literate citizen and is important in society today

This section provides an introduction to the different types of research paradigms and methods before concluding on the approach that this study will undertake.

Advertising is a persuasive communication attempt to change or reinforce one’s prior attitude that is predictable of future behavior. We are not born with the attitudes for which we hold toward various things in our environment. Instead, we learn our feelings of favorability or unfavorability through information about the object through advertising or direct experience with the object, or some combination of the two. Furthermore, the main aim of advertising is to ‘persuade’ to consumer in order to generate new markets for production.

But first, we should give a useful definition of advertising. According to the Encyclopedia Britannica (2015), advertising are ‘‘the techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way toward what is advertised’’. Meanwhile, Belch and Belch (2009, p.18) describe advertising as ‘‘any paid form of impersonal communication about an organization, product, service or idea by an identified sponsor’’.

Content analysis is a research technique focused on the actual content of media texts including internal features. Du Plooy, GM (2009:261-264) identifies eight creative concepts: • Provoking curiosity- in this creative concept a desire to understand something unusual is provoked by the body copy,’ for an example’, in a Jaguar advertisement the body copy implies that the XF, XJ and XK models of Jaguar do things that machines cannot do.