Research Paper On Batelco

4237 Words17 Pages
Communication Networks
Batelco Telecommunication company
DES 452

Fatema Yousif Ahmedi 1647 Shams Mohammed Alkhazraji 1651 Aysha Khalid Mohammed 1716

Dr. Rashed Al Jalahma

Table of Contents

3 Purpose
Terms of Reference
Introduction of company
4 - 9 Market Overview
9 - 14
Action plan of marketing
14 - 16

Introduction Purpose
…show more content…
In advertisement Batelco spends and give lots of money and time for each advertising, because advertising has a big impact on the consumers behavior and the result will be positive if the ads were very creative and stands out from the competitors advertisements.
Public relations is when the staff of Batelco have a good manner to talk with the consumer, even if the consumer is angry and not polite. The staff of Batelco reacts as a calm person and talks politely, this good service will help to get loyal customers to the company and never change into other competitor. Action plan of marketing
SWOT analysis
The SWOT analysis is an extremely useful tool for understanding and decision-making for all sorts of situations in firms and organizations. SWOT is an short cut for Strengths, Weaknesses, Opportunities, Threats. SWOT analysis is perfect for business planning, strategic planning, competitor evaluation, marketing, business and product development and research reports. The SWOT analysis enables companies to identify the positive and negative influencing factors inside and outside of a company or organization
Batelco’s SWOT contains of:
SWOT Analysis comparison

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