Research Paper On Beats Headphones

Beats managed to keep marketing costs relatively low and reach their target market by giving popular basketball players free headphones in their team colours which they would wear on camera in front of a national audience (Wilson 2014). Finally, according to company lore the Beats company was founded in 2006 by Jimmy Lovine and Andre Young (Dr. Dre) because earbuds and headphones at that time had low sound quality and distorted music for the listener. In partnership with a company called Monster Cable the pair created the “Beats by Dre” headphone brand (Seitz, 2016). Since then the brand has been viewed by consumers as a product line of superior sound quality and this has justified the high cost for over a

Skullcandy has many opportunities because the company just started and doesn’t know its full potential yet. Skullcandy headphones have been making great strides in new designs and new product types. (Russell, 2011) They have also been putting out clothing and other accessories such as hats, sunglasses, and are in the works of starting a shoe design with DC, which is a shoe company known for making skating shoes. Stocks have been going up for Skullcandy so they should expect more people to buy in to what they are about and help them become a household name. (Russell, 2011)

Companies are very selective when choosing a celebrity to endorse their product because they know the person is a great candidate for them to sell their product to the consumers. Before the company signs on the celebrities to endorse their brands, the companies need to make sure that these celebrities meet three basic qualifications.

Bill Bowerman and Phil Knight first started Nike on January 25th, 1964 but the name started out as Blue Ribbon Sports. They worked for a Japanese shoemaker called Onitsuka Tiger as merchandisers. Eventually Bill and Phil changed the name to Nike on May 30th, 1971. The company name Nike came from the ancient Greek goddess of victory (O’Reilly).

Kanye West and his brand “Yeezy” are one of the biggest names in the sneaker industry. In fact, Kanye West has a song referring to how he has “Jumped over the Jumpman”, Jumpman of course referring to the brand Air Jordan, but is it true? Is Kanye West and Adidas brand Yeezy more popular today than Michael Jordan’s signature shoe line? The Jumpman is one of the most iconic brand logos on the market, but in the past few years Yeezy has become a major competitor; as well as Adidas in general. When you hear Nike is grossing approximately 86.2 billion in 2015 compared to Adidas 17.1 billion, you may think that there is no way Adidas could stand up to the all-mighty Nike, but what if it is just the beginning? Complex Magazine asks this question in

Some thinkers, such as Edward Lengel, even contend that his theories are still applicable today. While George Washington expressed a passionate drive as an entrepreneur, so did Dr. Dre, one of hip-hop’s most influential rappers in history. Besides his contributions to the music industry, Dr. Dre altered how listeners perceive music through headphones. Although both George Washington and Dr. Dre were influential and eminent entrepreneurs during the climax of their careers, Dr. Dre is ultimately a better entrepreneur because he gained success without racial or financial privilege, innovated a versatile product, and impacted a wider range of

She talked about social cohesion, lifestyle branding, and she also the cool effect. Sprite is not the only company that uses the cool effect when they are prompting the drink. Andre Romelle Young, the founder of Dr. Dre Beats, also uses it. When he is promoting his lately headphones he uses both the cool effect and black talk. In his advertisement he does the commercials using big stars like Lebron James, Drake, and Kevin Garnet to get people interested in the product. He shows people theses big stars listening to their favorite songs (using rap and hip-hop has his theme songs) trying to make people feel the need to purchases these three hundred dollar headphones as an instant way of being cool. The songs that he uses are filled with black talk see page four for an example. This example shows how he used Kevin Garnet tuning the opposite fans out listening to the song “I’m the man” by John

Simple beat, simple rhyme scheme, strong message. "Vans don't cost G's, real niggaz wear these – Vans," says a member of The Pack in the music video aptly titled "Vans." You may be asking yourself, "So, what's the big deal?" The big, highly lucrative deal is the marriage between big name corporations and their partnership with hip-hop. It's nothing new: Run-DMC had "My adiddas", LL Cool J wore Kangol hats, and even Jay-Z incorporated drinking Cristal into his lyrics for a long period of time. With that being said, the new hip-hop generation of today faces many adversities from years and years of subliminal marketing within their own sub-culture. The effects of hyper-commercialism are evident in American

By using songs and actors you may know, it can connect with you personally, making a bond with you and the product. By making the connection, it will be in the back of your mind, tugging at you until you cave in and buy the product. The connection helps ensure that the companies will make money because it puts the idea in your mind that the products are used by celebrities. By showing you that celebrities use the products makes you more likely to trust the product. Thereby, showing you important people with popular songs, it make s a connection with you and the product making you more likely to purchase the product.

"A new form of electronic advertising, direct-response home shopping services, developed in the '80s. "(adage.com). This new form of advertising made it easy to put their celebrity stars on the face of their corporations. Michael Jackson was probably one of the most famous artists at the time so he had so many corporations after him. The way he presented himself to people was amazing.

West said, “Fuck you and your corporation y’all niggas can’t control me.” The combative and belligerent tone that Kanye expressed opens up his attitude toward the overall production quantities and retail prices that companies produces. Corporations such as Nike, releases models that are tagged exclusive, which deems them as nearly impossible to get because of the extremely limited quantities that are produced. “Nike would make you believe it was my fault that you couldn't get them, but that was not the case. I wanted there to be as many Yeezys as there was LeBrons, and I wanted them to be at a good price, but that was not my choice (Rosen, "Kanye Slams Nike, Says Company Head 'Let Go Of Culture'").” West’s creative, and production freedom was controlled, and manipulated by Nike to broadcast to the public that he was in fact the reason why his shoes were extremely difficult to find. Companies are aware of how to gain the control, and attention of consumer’s. They conduct this by attaching names of famous designer’s such as Kanye to models, for instance the “Yeezys.” The name of the product carries a huge weight of meaning to the consumer, where as though they will take part in savagery actions to obtain the shoe, and the companies take notice of these actions, and in turn raise the price of models that are highly regarded. Corporations use that ideal to keep the favored names of consumer

This case study about the Spotify business model allows a broader vision of what the digital music industry is. In a short time, many companies have developed and managed marked their territory in a highly competitive industry. The start-up Spotify has undergone a remarkable evolution in a financial point of view but also in terms of its popularity. Its various competitive benefits regarding the market leader and its respect for music labels have enabled the company to be renowned and to have a reputation in the real business. Today, five years after its creation, Spotify is certainly criticized in some aspects of

Success in the marketplace can be determined by three components: revenue/profit, industry dominance, and popularity. To measure success with respect to revenue/profit, one must compare the overall sales of the product while also comparing it to competitors within an industry. On the other hand, industry dominance can be measured by how prevalent the product is within the market place and how recognizable the brand is. Determining whether or not products become symbols or trends in society can attain measurements of popularity. I believe that Beats Solo2 headphones by Dre are a success in the marketplace because of all three of the previously mentioned components.

Over the past decade, the use of CDs has been replaced with online streaming and retailing. This has eliminated much of the record companies revenues as they were used to making most of their profit off of distribution and promotion of physical copies of artists albums (Niemen). This has caused for a major shift and remodeling of major players in the music industries business models. Companies such Sony, Warner Music Group and Universal Music Group have started to completely rethink the way they conduct business (Forbes). In the past record labels were not only responsible for production, distribution and promotion of an artist and his/her music, but they also acted as a bank (Forbes), funding the artists tours and recording sessions. Recently, these music giants have been moving towards becoming more of a modular network organization. What this means is that they are less occupied with the nitty gritty, and more focused on what they do best which is distribution and promotion. This also allows for more freedom of creativity for the artist as well as fairer split of profits (Forbes). This adaption of new business models clearly shows the versatility of the music industry in adapting to new times and technologies.

Also, as the purchasing power of the common has risen in various markets across the global, the purchasing of luxury products have gone up. For examples, the iPhone, iPod, iPad and the most latest technology, iWatch. Having these products are considered as statues symbols in many societies which have also increased the sales of Apple Inc. products. Another big social influence to the Apple Inc products is the rapid growth of the music industry, which have improved markets over the cyber space as well. The main exclusive music store is the iTunes and it is ahead of any of their competitors. Thus, in all Apple products benefitted from the social aspects as it has started defining a modern individual lifestyle.