Research Paper On Frida Giannini

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April 21, 2012: Frida Giannini, the Gucci creative director, hosted three events in Shanghai. The day started with a morning cocktail party for Chinese actress Li Bing Bing at the historic Wai Tan Yuan. At the event, Gucci’s new advertising campaign starring the Chinese superstar was unveiled. The campaign, shot in London, was run in China beginning in May to promote the 46 Gucci stores in 32 cities. Wai Tan Yuan was then the location of Giannini's first Gucci fashion show in China. 600 invited guests were presented with her Fall/Winter 2012-2013. The collection has not been shown anywhere else outside of Milan. Following the fashion show was a private party dubbed "Gucci Club" on the Rock Bund, with three floors and themes within each. Guests
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