Research Paper On Halo Effect

Everyone has primacy effects to the person that he or she first meets, maybe base on the dressing, behaviors, even hair style. People always want to give others a good first impression, especially searching for a job or having an interview, because sometimes it is hard to change the formed first impression, and this first impression may decide whether they can have jobs or not. However, the absolute thing does not exist in the world. A bias named recency effect comes out. Recency effect is something may leads people to change the first impression. Perhaps just a casually action, or an accumulated over a long period hard working, the first impression will be changed. For example, Cady has a not bad impression on Regina, for Regina is really beautiful and cute, like a Barbie doll. But everything changes after Regina seduces Aaron, who is the boy Cady really loves. The first impression is ruined, Cady becomes hating Regina, and wants to revenge

In Jessica Lundgren’s essay, “Eating Fresh” in America: Subway Restaurant’s Nutritional Rhetoric, has stated many different strategies Subway uses in their commercials to persuade consumers that they are choosing the healthier choice when getting food at their fast food restaurants. Americans today are worried about what they can do to lose weight and maintain a good diet. Lundgren did a great job mentioning the five aspects to Subway’s nutritional claims that they follow which includes: the making of nutritional claims, a visual rhetoric that makes the restaurant’s “healthy” food options appear to be numerous and exciting, the comparison of the Subway product with the products of other, less “healthy” fast food restaurants, the clear indication

In people’s perspective, attractiveness possess a wide variety of positive personal qualities compared to unattractive people. Result from the study on physical attractiveness stereotypes show the attractive people had the most positive ratings. For example, they are judged as less disturbed, rated as happier and more successful, and more likely to be hired after a job interview. Thus, the concept of attractiveness having a correlation between an individual’s physical appearance and his/her achievements, abilities, psychological well-being and/or other status characteristics to create a perception is

How first impressions are formed has been a subject of interest by many researchers in the area of psychology.

Social media has greatly influenced people in terms of food choices. Some people eat fast food instead of cooking healthy food at home since it is easier to buy than to cook (Herron, 2014). Some food on fast food contains all the calories people need for the day (Fast Food , 2015). About 40% of the respondents eat fast food a few time a week, which could means, that social media is one of influence on food choices for people (Andal, Social Media Advertising, 2017). Social media changes people way of thinking about fast food through those pleasant food visuals. Social media advertisements increased portion sizes significantly that cause people to eat more unhealthy food (Herron, 2014). Social media advertisements have great impact to

•In the recent times McDonalds has been blamed for the high fat content in its products and many consumers perceive that the food served at their outlets is not healthy. Also, the consumers are becoming increasingly health conscious these days. McDonalds

The fast food industry provides quick, cheap, and easy access to foods that in the customers opinion, is very delicious, and affordable, however this food which millions of people around the world are constantly consuming, could actually cause major health problems, and weight gain in the long run. Major fast food companies throughout the world know what they are doing when it comes to marketing towards all types of people. Some people will find numerous different things to blame for the epidemic of fast food making individuals overweight. In recent research on, or discussions of the fast food industry having an effect on people's health, a controversial issue has been raised, and that is the fact that this problem affects not only

In conclusion, the two concepts uses similar format to assess or evaluate employees. However, halo effect is a cognitive bias used by an individual such as feelings and thought (in analogy) where rater bias is the opposite (group of leaders or mangers) where people allow an undesirable trait to influence their assessment of other traits.

The ‘better-than-average’ (or BTAE) effect states that certain individuals would evaluate themselves more positively than the average person. Within this, there is argument to suggest that there are both positive and negative implications linked to this theory. The concept of ‘self’ plays a large role in discovering whether these factors affect the individual, whereas social comparison is also a great aspect in understanding how the better-than-average effect can include itself into everyday society, therefore creating an unrealistic divide between different groups.

Research suggests the “…Halo error inflates within-rater observed correlations between dimensions because the idiosyncratic part of a rater’s overall impression (the halo error) affects ratings on all other rating dimensions” (Viswesvaran, Schmidet & Ones, 2005, p. 111). For example, the avalanche of resumes received at Worldwide Panel LLC for vacancies officials rejected several applicants just by asking them “What is your greatest weakness?”(Kreitner & Kinicki, 2013, p. 202). Another clear example is when one applicant answer was “I’m a perfectionist”, this made interviewers think he was not a good enough delegator and another applicant was too confident in his ability to get the job done well, so they were not chosen for the position (Kreitner

Every day while sitting on the couch eat a burger, and soon many people learn what the obesity hype is all about. Fast food companies are advertising more food for less money with fast service. The media tends to change images for their target customers, to make the food more appealing to those that are watching. Laziness is one of the main causes of obesity in our country. Obesity in the United States is at a high due to the increasing fast food chains, media influence, and a lack of exercise. The idea of having a meal made for them in less than five minutes is somewhat exciting to the view of many individuals.” fast food firms introduced these alternative meals in response to changing consumer tastes”(Buchholz). Many fast food stores offer the customer fast service, and a great tasting meal. They provide their service with a smile and a meal that can cost less than 10 dollars. When people mix poor diet with poor

Nisbett and Timothy DeCamp Wilson (1977) in efforts to add supporting evidence to an ideal similar to the Halo Effect. They staged two interviews with participants where the interview in both was a man that had a distinct accent (Nisbett & Wilson,1977). The interviewer in one group was as charming as he could be in his “appearance and mannerisms and accent” (Nisbett & Wilson, 1977). In the other, he was instructed to basically act more strict and harsh to the subjects. The resulting difference in ratings of the interviewer’s personality and other factors by the participants spoke to how people immediately judge someone based on how they presented themselves through multiple characteristics.

The Halo Effect is the cognitive bias that generalizes that if an individual has one outstanding favorable character trait, the rest of that individual’s trait will be favorable. Specific to physical attractiveness, this is known as the “Attractiveness Halo.” Attractiveness plays an important role in determining social interactions. In fact, the physical attractiveness of an individual is a vital social cue utilized by others to evaluate other aspects of that individual’s abilities (Kenealy, Frude, & Shaw, 2001). Because of the attractiveness halo, attractive applicants trying to enter the workforce tend to

For decades the Fast-food industry has supplied Americans with tasty, comforting food, quickly and at a low cost. It was not until recently, when the health craze first hit America in the late 1980’s that the corporations developed a new approach to marketing health food products to fit their customer’s wants (Nielsen). The most common fast food chains, such as McDonalds and Subway, started advertising “healthier” food items on their menus to continue appealing to the general public. While fast food restaurants give the impression of offering healthy food, nutritionist studies show healthy alternatives are not as nutritious as advertised and can lead to possible calorie underestimation and overconsumption (Chandon 85). In order to

The Research Focus forms the backdrop of the study highlighting the background of the problem of obesity levels and the availability of fast food choices. Secondary data investigates past research undertaken in customer satisfaction surveys and the market position of Subway in relation to its major competitors. The purpose of the study is also revealed here