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Research Paper On Jollibee

Satisfactory Essays

“Cubao’s Jolly Miracle“
Most of us hear the greetings: “Jolly morning!”, “Jolly afternoon!” and “Jolly evening!” Well, even though we are not in the mood to be jolly or be bothered to smile, the aroma of the crispy and juicy fried chicken will control half of our senses. It turns that negative energy into a positive one. Jollibee, where the food is “Bida sa sarap!” (The star when it comes to deliciousness), rose from being a small ice cream parlor into the most popular brand name when it comes to fast-food in the Philippines. Owned by Mr. Tony Tan Caktiong, Jollibee has captured the palette of many Filipinos nationwide and overseas. Jollibee may be the “Wackiest, jolliest place on earth” (Bourdain, 2016) but the backstory behind Caktiong’s …show more content…

Tony Tan Caktiong, a Filipino-Chinese entrepreneur, was the reason why we enjoy Jollibee’s bestselling Chickenjoy, the Filipino style spaghetti and goodies in their menu. Having a net worth of 3.6 Billion US Dollars (Forbes, 2017), his journey was a rags to riches story. Growing up in a poor family in Fujian Province (China), they moved here in the Philippines to build a better life away from poverty. His father worked as a chef in a Chinese Restaurant and later on started his own business that helped him study in the University of Santo Tomas to achieve a degree in Chemical engineering. He then opened up two ice cream parlor franchises that was owned by Magnolia, the franchises were situated in Cubao, Quezon City. The menu consisted of different Magnolia products (Ice cream) and later on added burgers and sandwiches. The burgers and sandwiches became the bestselling foods rather than ice cream so after they already opened up six ice cream parlors, they decided to change their business into a burger house by 1978. A new business needs a good brand name; Caktiong is a man of hard work and perseverance so he came up with an idea of having a bee as their brand name because he believes that they were always working hard for their honey. But hard work alone wouldn’t be worth it if they we’re not happy says Caktiong and that’s how he used the word “Jolly”. Now, Jollibee groups include Greenwich, Chowking, Red Ribbon, and Delifrance. Jollibee also have outlets in foreign …show more content…

For over 39 years, they have served us with good food and good service. There is no doubt that Jollibee is the best fast-food chain in the Philippines, by these examples and by the story of Mr. Caktiong’s way to success, Jollibee doesn’t just have the perfect meal but they also have an inspiring backstory. We love Jollibee. For us, Jollibee is a part of our wonderful Filipino culture because of the happiness that they can share; their motto “Bida ang saya” that Filipinos have whenever we feel sad and we just smile or laugh about it? Yes, it is a Filipino practice that Jollibee has. Now, because of this, Jollibee is the best fast-food chain in the

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