Research Paper On Kay Jewelers

We chose Broad Differentiator as the basic strategy for our company. Through this strategy, our company will attempt to differentiate our product line in several distinct dimensions. By providing products that are vastly superior and unique from our competitors and pricing the products affordably, we can gain customers’ loyalty and awareness.

Our team decided to choose the “Broad Differentiation” strategy as the basic strategy for our company. We will attempt to differentiate our product line in several distinct dimensions. By providing products that are vastly superior and unique from our competitors and pricing the products with an affordable price, we can gain something that is beneficial for the company in the future, which is customers’ loyalty and awareness. We may change or modify our strategy for the next round depending how it performs against our competitors.

My God, am I such a jewelry fanatic! I knew as soon as I saw jewelry I had to write about it. Jewelry is something women and men but mostly women tend to adorn themselves with to either show stature, beauty or just to feel special about themselves. The Jewelry gives a lot of details on where it was made and the interesting designs on the necklace and earrings. Also, because it’s made of real gold and silver any women would be honored to wear such an amazing work of art.

America, It’s what some call the Jewel of the world. The land of the free and the home of the brave, but Sometimes, as humans, we forget the sacrifice that was made to make it this way. Think about how our founding fathers that came together to free the colonies from The English forces. Think of the Men and women that fight this very day, this very hour, to keep this country free, protected, and growing.

Secondly, Pier 1 has established product differentiation. Pier 1 provides unique products to their customers which “builds customer loyalty and is less likely to lose market share to a competitor than an advantage based on cost” (Faulkenberry, n.d.).

William Crow Jewelers is a jewelry designer that is located in Denver, Colorado. This company was founded in 1924 by William “Bill” Crow. Their products and services include jewelry and watch repair, loose stones, and giftware. William Crow Jewelers also offers fine jewelry, estate and consignment jewelry, and watches. They are a BBB accredited business with an A+ rating. William Crow Jewelers has been recognized as the Denver A List, Best Designer Jewelry.

The focused differentiation strategy largely depends on a buyer segment that seeks special product attributes (i.e. healthier food, lower comparative cost, quick service) and on the company's ability to stand apart from its rivals (Thompson et. al, 153). In its uniqueness, Zoës Kitchen has the ability to be different and had no national rivals emulating its format or menu.

The strong competition among rivals pursuing a similar strategy is vastly based on product differentiation and a niche market attraction, as companies are constantly working to surpass their competitors and seek to provide just what certain consumers want.

To the untrained eye, a ring is just a piece of jewelry. There is little to no appreciation for how its made or how valuable it is, just as long as it glistens and glows. To jewelers, the untrained eye is a menace, as a man buying an engagement ring will not care about the carats or the uniqueness of the piece, as long as it ‘looks like Beyonce’s.’ While jewelers are making pieces with unpopular gems and metals at excessive prices, salesmen struggle to sell these, as what is popular is what sells. To combat this wave of uninformed, trend-obsessed consumers, Jewelers’ Circular Keystone, a trade magazine whose audience is jewelers and salesmen, features content relating to the current status of the jewelry industry, as it changes seasonally. Keeping up with the times is imperative when working in jewelry, and as time changes so must JCK. In this trade magazine,

Differentiation approach refers to the organizations unique designing creations. These approaches appeal to the customers who prefer upscale and exquisite specialty products or services. These include

In differentiation strategies, the emphasis is on creating value through sustainable uniqueness. This can be achieved through product innovations, superior quality, or superior service, which is then sustained and leveraged through creative advertising; brand-building and strong supply chain relationships. Another requirement for a successful differentiation strategy is that customers must be willing to pay more for the uniqueness of a product or service than the firm paid to create it. A differentiation strategy will lead to higher firm performance only if buyers value the attributes that make a product or service unique enough to pay a higher price for it or if they choose to buy from that firm preferentially. If

Providing an exceptional product or experience to the client which gives an added value may be termed as Differentiation Strategy. Differentiation does not just mean the way the final product shows up or the features it gives, but advancement and imagination may be integrated in everything the organization does from the raw materials to post-sales assistance in a manner that the clients may derive value from it. Considering Theme Restaurants as an example, at present the theme restaurant brand which leads the Restaurant industry with its competitive advantage is Hard Rock Cafe on the grounds that they offer a “Dining Experience” which is found nowhere else and is remarkable in every aspect (Heizer & Render, 2013, pp. 72).

Differentiation can be achieved in a variety of ways: unusual features, responsive customer service, rapid product innovations, technological leadership, perceived prestige and status, appeal to different tastes, and engineering design and performance. Methods of controlling costs, however, may be limited. The ability to price differentiated products competitively will be important for reducing upward pressure on customer prices so that they do not exceed the level customers are willing to

• Product differentiation: BTH has successfully differentiated itself from the competitors by offering unique experiences for their guests in their innovative ideas & creative designs in their hospitality industry. Travellers will be able to experience prestige and excellent services in their business operations.

This strategy is usually associated with charging a premium price for the product - often to reflect the higher production costs and extra value-added features provided for the consumer. Differentiation is about charging a premium price that more than covers the additional production costs, and about giving customers clear reasons to prefer the product over other, less differentiated products.