Research Paper On Pantaloons

Marketing of FMCGs plays a pivotal role in the growth and development of a country irrespective of the size and population. It is a fact that the development of FMCG marketing has always kept pace with the economic growth of India. Despite the growing importance of the Indian FMCG industry, the topic of how the different FMCG products builds brand loyalty among customers due to effect of brand positioning appears to be under-researched. The end results of this research also lead to a deeper understanding of a FMCG brand loyalty concept as well as some implications for practitioners working in the FMCG

Developing a loyalty program is challenging. You team must understand what will keep your current customers interested and what will spark them to purchase multiple times.

Over the decades there were tremendous amount of challenges for every business. Customers have more knowledge, they have more options, and they have higher expectations. Customers are more informed with the humungous development in technology. Having more options in front of them, expectations has surpassed in retail industry. Loyalty is a customer having faith that your organization’s product or services offered is the best for them. It is the process of tapping the buying pattern of customers in a store based on their preferences. Customer loyalty is significant because it is economical to retain the old customers rather than acquiring new customers. So, organizations employ loyalty programs which reward customers for their repeat business.

As we all know, the retail industry is very crucial and is highly competitive. As this company

1 - Introduction In recent years, there have been vast growth in the wider business world regarding the overall influence of retailing and because of which, retailing and the issues that surround it, have become a vital sector in today’s global economy. (Fisher & Raman, 2001) It has been said that retailers no longer compete on retail activity alone, rather on the overall efficiency of the whole supply chain and overcoming ever expanding management issues of which arise throughout business activities. (Fernie & Sparks. 2004)

India is standing on the threshold of a retail revolution and witnessing fast changing retail

The vast and diverse nature of the Indian consumer provides ample variety of needs for retail stores to address. Mom & pop stores, departmental stores, e-commerce platforms, all target different needs of a variety of customers. With consumers becoming more and more comfortable with

The loyalty program adopted by Nordstrom’s has been amongst the core reasons as to why the clients are loyal to company’s brand. Loyalty marketing is about influencing and changing behavior in a more practical manner which establishes

As 70% of employment is coming from the agriculture sector, hence this form of retailing is mostly seen in those areas and of course to some part of urban India there is a lot of ups and downs for opening of sector for direct investment from the foreign players but government cannot neglect the interest of small players. One of main reason for not opening this sector to FDI is it may decrease the employment in the Unorganized sector and increase the

In the rapid changing business world, customer loyalty becomes very important (Dick & Basu, 1994). Thus, lots of company use customer loyalty programmes to increase their customers ' loyalty. Customer loyalty programmes are utilized by companies to offer clients with incentives to purchase their services or goods (Bolton & Kannan, 2000). When a client purchases services or goods, the entity provides the client with award credits or points. The client consequently redeems these points for rewards like discounted or free services or goods. The customer loyalty programmes are operational in different ways. Firstly, consumers must attain a minimum value or number of points prior to redeeming them. Secondly, the consumer might earn award

The primary focus of this research is to develop and understanding the reasons for brand loyalty, as there is a literature gap in this area of marketing management. A lot of researches been done in the past on the benefits of brand loyalty but there is a literature gap on how an organisation can build brand loyalty. The literature of market is still debating of what compromises brand loyalty (Chaudhuri & Holbrook, 2001).

The term “Brand Loyalty” also called as “Customer Loyalty” has been in the business industry since a very long time as a model to be used in conducting business. But it wasn’t until the mid to late 1900’s that the term was actually given its due importance by making it a vital part of advertising and marketing. The concept of marketing evolved substantially from being focused on sales of a product to having Customer satisfaction to be its focal point. Studies further revealed that there was a positive correlation between customer satisfaction and Brand Loyalty.

Retail sector is one of the booming sectors for product promotion for every new and existing manufacturer’s as it provides easy access to particular class of customers. In growing demand for branded products and customized selling made retail shops more consumer friendly and influence there living standard as well as there consumption habits. Retail

Indian retail one of the fastest growing markets in the world due to economic growth

Methodology: The study is exploratory in nature and combination of the qualitative and quantitative research. Documentary sources and direct observation are the major methods of this study. For the purpose of the study, data were collected from both secondary and primary sources. But, maximum concentration was given on primary sources of data. All the primary data were collected from personal interview with existing customers, potential customers and employees of the retail chain stores through administration of a questionnaire. The respondents were personally questioned and the questionnaire was filled in by the interviewer based on the response of the respondents. Four leading retail chain stores have been selected for the study such as Agora, Shopna, Meena Bazar & Nandon.