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Research Paper On Sonic

Decent Essays
Sonic has been a popular name in the music industry for over thirty plus years. This music company has decided to shorten their brick and mortar approach and expand its into the online music field. Entering into the online music scene, Sonic needs to have a well thought out strategic plan to operate this new function of business. In today’s world, having an online business is a plus. The plan to add an online music business will help this organization increase its revenue. The need of purchasing a compact disc from a Brick-and-Mortar store front is now considered obsolete. Sonic will be entering the online music business much later than many other companies. The competition at this moment for online music is challenging, but since Sonic does hold a name in the music industry, many consumers will take a chance on Sonic even…show more content…
There have been other companies that have tapped the online music business and became successful. A great example would be Spotify or iTunes. Sonic did have a high music reputation in the past, and by moving into the online world, may give the company an opportunity to go global and compete with the many international companies in the same market. The past vision of Sonic’s music business will be tweaked completely as entering into a new market and industry would have Sonic adapting to the new rules, laws and needs of today’s consumers. E-Sonic is a great way for the company to continue its brand as a subsidiary. E-Sonic will be a new company in an never ending online music business. It will be interesting to see how this former music giant will adapt and apply its old charm into the new online music revolution. For E-Sonic to have a chance to compete in this business it will need to advertise not only by using Google ad-words, it will need to have an attractive social media page and promote marketing spots of advertisement on its dashboard for an affordable
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