Research Paper On Tim Cook

2070 Words9 Pages
Diksha Mahajan 14P077 Section B What should Tim Cook do now? Steve Jobs , Steve Woznaik and Ronald Wayne founded Apple on 1st of April 1976 to develop as well as sell PCs. Initially it was called the Apple Computer INC but was later renamed to Apple Inc on 9th January 2007. This was done to position the company and shift its focus towards consumer electronics from being a computer company. It is an American MNC headquartered in Cupertino,California. Apple develops and designs its own range of products and follows a ‘close door policy’. Some of its best known products are Mac PCs, iPod, iPhone, IPad, iCloud, iTunes, Safari, Siri, and App Store etc. In 1998, Jobs reshaped Apple, with senior managers who had a enriched…show more content…
Firstly, Apple has always believed that people tend to buy what others are buying and the product becomes secondary in this case. Tim Cook shares an excellent rapport with the Wall Street, top officials, and government authorities. He has recently announced to pay dividends to shareholders which has created a lot more positive image among the investors and increased the share price effectively. Thus such changes in operational efficiencies and publicly clean image can do wonders for the company and can uplift the most underappreciated factor behind Apple’s success because it’s evident that lot of attention is being given to the design and snazzy marketing, which are equally important. Are they at their financial peak? From being at the verge of bankruptcy to downplaying its financial success before the quarterly profit announcements, Apple does this to surprise analysts and investors. The last quarter’s profits were on a different scale; however, sales in the three months up to the end of December increased 30% to $74.6bn and the profits of $18bn were up 37%. A fast quarterly growth witnessed since 2012. It is not a small feat for a company of that size. Demand for…show more content…
Tim Cook and Steve Jobs Jobs and Cook are different personalities and Cook will have to come out of Jobs’ shadow. Cook is very skilled in operations and handling the product chain. He has turned Apple from an aspirational and untouchable brand into an approachable brand. Tim Cook should extend the product range to a larger consumer segment. The launch of the Apple watch and its product trajectory under Tim’s leadership would be the real test. Tim Cook’s task may seem impossible but it isn’t, it is daunting no doubt. There are a few steps Tim Cook could take: • By keeping Apple populated with employees and people — keeping senior managers — who are excellent at the five skills of disruptive innovation: observing, questioning, associational thinking, experimenting and the last, networking. • By keeping the processes which encourage people to question the status quo, to observe in all types of environments, to network wide and far for ideas, and to keep experimenting on a everyday basis. • By keeping the spirit of Apple to “think different” high always and reward the ones who do. Elaborating on the points stated
Open Document