Research Paper On Tim Cook

In 1996, Apple was a struggling company that had lost more than 70% of its market capitalization in the past decade. Apple’s sales had fell dramatically and their new personal computers weren’t particularly popular with consumers. The return of Steve Jobs to the company was a turning point for Apple and initiated a new era for the firm. With the launch of innovative products such as the iPod, iPhone and iPad, Apple became the biggest brand in the world. Now it remained to be seen if Tim Cook would be able to continue to develop new products and maintain Apple’s success.

Apple’s goal is mainly on generating creative ideas that focus on products that are different and those that will lead to sales and customer brand loyalty.

When someone thinks about Apple, they realize that it is the biggest company in the world. This is because it has more than $700 billion in market capitalization, more than twice the second company. The immense appeal of the company is based on the fact that is has really embraced this concept of spirituality in the workplace. This is done through this philosophy of design and customer oriented focus. Through these two principles, they have innovated and developed some of the most popular devices people use today. In fact, they have created an almost cult-like following where people are very loyal to the brand and it is clear that it takes its position as seriously by encouraging creativity and being bold in their

At first, technology is the most crucial element that shaping the brand of Apple and it operations. There are three components in this element are innovation, convenience and internal development. Firstly, let talk about innovation, one of the components that fabricated the success of Apple. Years ago, Nokia and Motorola were companies that dominated the mobile phone and software market. Therefore, in order to survive, prospect and remain competitive, Apple applied the philosophy of innovation by creating new products with unique design and function (Nonaka & Kenny, .n.d.). The circumstance forced Steve Jobs to become not only creative, but also demanding, strict and persuasive executive to motivate employee in the process of creating new mobile phone device and software, which led to the creation of the IOS system, iphone and Mac software. In every operation, he is extremely strict and even autocratic in setting goal and strategy and reward based on employee’s performance with the standard of excellent result and has no qualm in berating

Apple Inc. commonly known as Apple has effectively managed to be a successful company in a very competitive consumer electronics industry by been innovative and differentiating the company’s products with similar products in the markets by offering high quality products and good customer service while the actual manufacturing of the products is outsourced to trusted third party suppliers. On a wider perspective, the company has set high standards that even the company itself has to be on its level best to maintain the standards that it has set. Over the last few years, the consumer electronics market has

Throughout the past year, Apple stock has had an astounding growth of 45% over the past twelve months, as well as a 10% growth of dividends by 10%. This increase in dividend is expected to increase by 7.43% over the next 12 months. Along with stock price and dividends, earnings per share is also expected to rise. Earnings per share is expected to rise from the current amount of $1.88 to as high as $10.74 per share. Apple’s marketing strategy is designed to keep stock prices high and shareholders happy. This growth in Apple stock is expected to continue to rise with a median change of 8.7% in the next twelve months. The current state of Apple stock is very impressive and market predictions show that it should become even more impressive in the next twelve months. (Financial Times

Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.”

Apple the pursuit of perfect, it also led to the growth of its ups and downs. Jobs not willing to give up work and control anything, especially when it may affect the customer experience. But he was faced with a problem. There is a part of the process he does not control: in a store to

Apple new chief executive ‘Tim Cook’ does not seem concerned about the recorded short fall of the company since the passing of Co-founder Steve Jobs. Recorded losses in revenue for Apple fourth quarter could be significantly the result of many factors (Sky News, 2011). The main contributing factor, being the

their customers are liking. In this situation Apple Inc. is very prepared to supply their customers.

Apple is a software company that manufactures phones, computers, iPad and software’s, Apple was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak on April 1, 1976 and is headquartered in Cupertino, CA. It was incorporated as Apple Computer, Inc. in January 1977, and was renamed as Apple Inc. in January 2007, Apple became the first U.S. company to be valued at over 700 billion dollars. Apple’s first products was Apple I personal computer kit and which was manufactured in July 1976, Apple has changed its logo 3 times, Apple used to be the largest publicly traded corporation in the world by market capitalization and it had an estimated value of 530 billion dollars as of February 2016. The CEO of Apple is Tim Cook, Tim Cook had been working for IBM for 12 years and then in 1994 he became a chief operating officer at Intelligent Electronics, and in 1997 The Compaq Computer Corporation hired Cook as vice president of corporate materials. Tim Cook joined Apple in 1998 which was before they had developed iMac, iPhone, iPad, or iPod. When Cook started working for apple he was responsible for managing all sales and operations for the company worldwide. In 2011, Tim Cook was named Apple 's new CEO, he took over the position for former CEO and Apple co-founder Steve Jobs.

The market is never static and the preferences of the customers keep changing. In this case the executives at Apple must always ensure that the needs of the clients are effectively addressed at all times. In the same way, the industry has become very competitive in the recent past and the organization has to find ways and means of staying ahead of its competitors. In this case, innovation plays a major role in ensuring that new products are constantly produced by the organization.

However, they may face the limitation on the firms’ development. Apple is based on a hybrid hierarchical structure (mixed with other organizational structures (Meyer, 2015). Meyer (2015) depicts that companies’ main framework is based on innovation and the leadership of Steve Jobs but for that type of leadership only works if the structure allows it to do so. Due to leadership change to Tim Cook, there are some changes made in the organizational structure in order to suit the market and its demands (Meyer, 2015). Despite the leadership change in Apple Inc. it may well enhance Apple’s capabilities will grow rapidly in creative and design (Meyer, 2015).

Even though Apple has encountered many setbacks, it continues to bring new and improve products to the market. Apple’s competitive strategy has been innovation. They have made an extraordinary effort developing, implementing, and executing its very unique strategy through innovation which has resulted in new product, and the enrichment of the existing ones. More specifically, Apple attempts to meet and supply the needs of a global market, by offering eager and enthusiastic consumers with innovated and high-quality products and services. Apple has employed a differentiation strategy linked to innovation with its three core products (computers, personal media player, mobile phones, tablets and other accessories). A key piece of their strategy involves meeting the needs of the converging digital electronics and computer markets. Apple has elected to implement its strategy by designing and developing proprietary operating systems and software technologies, thus allowing for strict protection of its intellectual rights.

Apple has achieved more success under the leadership of Steve Jobs than under the leadership of current chief executive officer (CEO) Tim Cook due to differences of management style, research and development and Apple’s profitability as a result of these differences in management.