Research Paper On Youtube Content

What's wrong with Youtube? You want to replace TV but I have to say your ads are extremely irritating. Why do the ads slowly seem to get longer and longer over time? Will we end up having constant minute long commercials before every video? I know youtube needs to do this for money, but they didn't always do it. Why now and not then? Newsflash Absolutely NO ONE likes the youtube commercials. No one is on youtube looking for commercials, so the people paying youtube to advertise for them are just wasting their money right? Has anyone actually looked at a youtube ad, and then said "Hey, you know what? I'm gonna buy that product and/or service!" i don't know if it's just me, but if i see a commercial EVERYWHERE i don't want to buy the product.

Advertisements come in various shapes, sizes, and mediums, and as humans, we are constantly surrounded by them. Whether they are on TV, radio, or in a magazine, there is no way that we can escape them. They all have their target audience for whom the advertisers have specifically designed the ad. When a company produces a commercial, their main objective is to get their product to sell. This is a multibillion-dollar industry and the advertisers study all the ways that they can attract their audience’s attention. The producers of advertisements have many tactics and strategies they use when producing an ad to get consumers to buy their product. These include things such as rhetorical

As societies advance deeper into technology, so do the corporation and businesses that we as consumers support. The means of advertisement has changed significantly over the decades. For example before the television sets or radios were invented, general advertisement was commuted by word of mouth from shopkeepers, and posters, to the general populous. After the radio was invented, businesses could pay a fee to be promoted by local broadcasters over a larger radius than, word to mouth advertising would. Through the centuries many methods of advertising have spawned, however the most effective form of advertisement are televised commercials. Thanks to the use of television, companies and businesses have the ability to create intrapersonal commercials

Clearly, the campaign is based on the assumption that the viewing habits of this target demographic favor online distribution. The message will only be effective if it reaches the target audience. Recent surveys support this contention, as 75% of the US Internet audience watched online video and those who did spend 235 minutes in a month watching video online. The average viewer saw 54.8 videos on YouTube alone (Comscore,

Now ads are everywhere. With the ads like that it increases the sales, how much their product is seen, and how much the company itself is viewed. They’re on just about every website on the internet, and they are even calling your phones to say, “hey buy me.” This all deals with how technology has changed. How we advertise is just a nice way of saying how we package details. “There is a simple way to package information that, under the right circumstances, can make it irresistible” (Gladwell P. 200). It’s amazing when you look back in research, or in your mind and see the difference in advertising then, and advertising now.

Advertisements today are everywhere. The average consumer is bombarded with some sort of ad at every blink of an eye. In the beginning, advertisements were only seen on the television or heard on the radio, but now advertising is leaking into the consumer’s phone, in virtually every application. Twitter, Instagram, Facebook, Youtube, the list goes on. Advertisements are made to grab the consumer’s attention swaying them to purchase whatever it might be the producer is try to sell.

Trimble (2014) states that ‘With online video quickly becoming a key means for people to satisfy their information a entertainment needs, small businesses that fail to include it in their internet marketing strategies will do so at peril.’ But this is not true only to small businesses, Larger businesses that don’t take advantage of this, will lack the presence that other business have by implementing this advertising strategies.

Throughout the video the location is outdoors. In the scene there are three children trying to launch a water balloon at someone. The boys are wearing swim shorts, while the girl is wearing a bathing suit. The girl is sitting on the floor pulling the water balloon and boys are holding the different sides of the string. They didn't tell the names of the children in the video. The time of the video is zero and thirty-six seconds. The style of editing used in the scene is Leit motif. It involves repeating a scene so the audience feels like they are also participating in the commercial. For instance, in the video the children were playing by the lake and just having fun. It made me feel like I’m also participating in their water balloon fight.

Another reason Obama’s YouTube ads were highly successful is because it demonstrated to the people the power they held, increasing individual and collective agency. The Youtube ads made the public feel empowered since they were more personal and created opportunities for individual involvement. For instance, Obama’s most famous ad released on YouTube called “The Choice” opens with the line “Over the next four months you have a choice to make.” . Through this specific ad, Obama is calling each individual to make “ a choice” and releasing it through YouTube makes all the more personal. The person sitting behind a computer screen is not watching this ad as they wait for their favorite tv show to start but rather chose to click on a link and watch it for themselves. Watching a YouTube ad requires interest and action while watching

For example, “Best Job Ever” which is P&G (Procter & Gamble) advertisement portrayed a video for the London Olympics, there focused was directly on the athlete’s moms and the emotions that they felt when their children accomplished those goals. This ad can appeal to parents, mostly mothers and the reason why is because of the story it shared. A good story is a key to making the public connect with your personal brand. Companies and brands have a large variety of ways to advertise their product. Through social media is an effective way to gain a high number of consumers, but it all depends on the target audience. A way to get consumers interested in your advertisement is through a podcast. By using podcast companies can communicate directly with the audience giving your personal brand a voice that the public can associate with the product. This source is mostly used to share the latest news and opinions while or to enjoy the music that you

Children spend numerous amount of time watching television, playing videogames, and using computers. For businesses, these children represent the ultimate prize, an unprecedented, powerful, and elusive new demographic to profit from. Their goals now are to insinuate their brands into these children’s lives and marketers have begun to place products directly into children entertainment by subtle “product placement”. Product placement which is the significant placement of product within movies or television programs (O'Quinn, Thomas C; Allen, Chris D; Semenik, Richard J, 2009). According to the text, advertiser love the exposure that product placement provides because many consumers have turned to solutions that avoids traditional advertising, with technology like the TiVo, the consumer can skip commercials. Competition can be intense and businesses go to ethically questionable extreme ways of pushing goods, services, and beliefs.

Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It is one of the most popular methods to attract customer and provide them information about their products or services.

With such a development came increased interest on the part of advertisers to take advantage of this current predilection of the "online masses" to share and discuss interesting ideas. Iannucci (2010) explains that one manifestation of this attempt to access this yet untapped market was to generate interest in the advertisements themselves rather than in the product being sold (Iannucci, 2010). This tactic was actually proven through the analysis of Hartmann & Klapper (2014). By sharing snippets of a Super Bowl commercial, creating a certain degree of controversy regarding particular segments that would be part of the ad and even showcasing the entirety of the ad itself weeks prior to the Super Bowl, more consumer interest was actually generated in the ad and thus the product rather than merely showing the advertisement just on the day of the Super Bowl (Hartmann & Klapper, 2014). What must be understood is that the marketing tactic involving the Super Bowl previously consisted of focusing just on showcasing an interesting television commercial on the day itself. This normally led to millions of people being able to see the advertisement on the day itself yet from a

YouTube’s business model is unique in that the site itself does not create any content. Instead the website provides a location for content creators to post content and for ccontent onsumers to view content. Accounts on the website are free so any user can sign up, upload content and interact in the YouTube community. This brings in the question: How is YouTube making enough money to operate? The main answer is by monetizing the content on their site. According to Merriam-Webster.com, monetize means to “utilize something of value to make a profit”. YouTube used their loyal audiences to sell advertising space to other companies, allowing advertisements to be played before content.

Kover et al. (1995) defines effectiveness in advertising as ‘‘the ability of an announcement to produce interest in purchase or use the good or service it is promoting’’ (Kover, Goldberg and James, 1995). Many researchers have tried to establish a link between the content and effectiveness of advertisements, and this will help us to identify some general factors that affect advertising, in order to recognize which one can maximize the desired effectiveness.