Essay on Research Project

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Da Nang University of Economics
Sunderland University Degree Programme
Unit 8: Research Project

Research Project Report

The Factors Which Effect Customer Satisfaction and Attract More Customers of Pacific Hotel



A project submitted in partial fulfillment of the requirement of
Unit 8: Research Project, BTEC HND Programme

June, 2010
Da Nang


Table of Contents i
Abstract ii
Acknowledgement iii
Chapter I. Introduction 1 1.1. Research Background 1 1.2. Statement of problem 2 1.3. Research Objectives 2 1.4. Research Questions and Hypotheses 3 1.5. Research Limitations 4 1.6. Research ethics 5
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The requirements of tourists for the services provide increasingly more rigorous. This makes the hotel or the resort to pay attention to the policy of exploiting to attract a large volume of guests to hotels in the competitive environment today. Therefore, a project work entitled a study on customer satisfaction with special reference to Pacific hotel. The project can help Pacific hotel to attract a large volume of tourists and the policy of exploiting and competitive actually effective. Pacific hotel is a branch of tourism companies in Vietnam, including companies: from Hanoi to Ho Chi Minh City. The Pacific Hotel is located in Danang making it one of the best hotels to stay at while in city. The company began renovating and rebuilding the hotel with full luxury amenities, qualified welcome international guests at 92 Phan Chu Trinh street , Da Nang city with the name Pacific standard 3 star. Pacific hotel officially put into operation. Through many years of operation the hotel has created prestigious reputation in the team hotel to central Vietnam and is known as the hotel business effectively, the hotel has in turn exploited target many customers potential. Have the results today in a first attempt to exceed the level of management as
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