Research Proposal: Analysis of Falling Market Share of Motorola in Europe

2561 Words Jan 26th, 2012 11 Pages
01/16/2012 Management |

Research Proposal | Analysis of Downfall of Motorola in European Market |

Research Proposal | Analysis of Downfall of Motorola in European Market |

Contents

Introduction 3 Research Question 3 Aim 3 Objective 3 Expected Outcome 3 Methodology 4 Theoretical Framework 4 Literature Review 4 Portfolio Analysis 4 SWOT Analysis 5 Overall Market Analysis 5 Market Mix 6 Factors for Decrease in Market Share of Motorola in European Market 7 Strategies for survival of Motorola in European Market 8 Research Methodology 10 Reference 11

Introduction
Motorola Inc. has been a market leader in its industry for decades. Its major strengths are its research, technology and product reliability. Due to various
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This creates demand ahead of supply. In such situations, consumers switch to competitors. * Threat of new entrants: For any industry, the threat of new entrants cannot be ruled out. Companies like Apple, Samsung and LG that were previously dealing in consumer electronics have now entered the cell phone industry, thereby increasing the competition. As a result, the market share of Motorola has dipped. * Bargaining power of customers: As the market is consumer driven, they hold a strong bargaining power. Motorola has to give into the bargaining power else the consumers may shift to the competitors. * Bargaining power of suppliers: In case of Motorola, the bargaining power of suppliers is very less. This is due to the reason that Motorola created a strong and robust operation system with its suppliers globally over the internet. * Competitive rivalry within the industry: As technology keeps evolving day by day and innovative products are launched by the competitors, the rivalry has increased within the industry. Competition can happen at different levels. At the brand level, different firms may compete in providing a very similar service or product. At the product level, different firms may compete in providing a similar product.
Market Mix
The 4 Ps involved with any communications giant are very important as they are directly linked to the customer’s preference. In the medium to long run, these variables are within the