Research Proposal for Ace Cable Company

2143 Words Aug 26th, 2012 9 Pages
Research Proposal for Ace Cable Company
RES 351

Research Proposal for Ace Cable Company
Research problem and purpose The main purpose of the revenue that Ace Cable Company has is to bring in new clients while maintaining existing ones. When looking into the problem of clients canceling their service with Ace Cable one of the first items to consider is the customer paying for something he or she prefers and is the customer paying for something he or she does not want? Other forms of the issue would be how to bring in new clients, what types of service can Ace Cable offer to new and existing clients, and to find the root cause to the clients who do drop their service. With pertaining questions to the existing customers as
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The goals are feasible enough to reach as well as build new growth for the company. With the feedback Ace Cable receives from surveys, Ace Cable can build and answer research questions, build a hypothesis, recognize variables, build a research design with the necessary instrument to use for the data analysis approach, and find the results needed for a successful and growing business.
Research questions
Customer Questions:
• How would they determine the value he or she pays for their service, versus the quality of Ace Cable’s Services?
• What additional services would you like Ace Cable to provide to them?
• Are you experiencing any issues with your cable service?
• Would you refer your friends and family to Ace Cable?
• How would you rate the overall satisfaction with your service from Ace Cable?
Non Customer Questions:
• What do you like about our current cable company?
• What additional services would you like from you current cable provider?
• How would you rate the price you pay for the service you currently receive?
Hypothesis
What factors would lead Ace Cable to acquiring new customers and expanding their current footprint in their immediate area? This is the general question Ace Cable will be researching. The hypothesis is, if Ace Cable can gather information on what products and services their current customers like and dislike and have

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