Research Report On Springdale Phone Survey

Shopping can and should be about more than just price or convenience. Moreover, for high street and main street retailer, concentrating only on price means losing the opportunity to build genuine brand loyalty or give shoppers a reason to enjoy their visit.

Everyday thousands of retail stores throughout the United States open up their stores in the morning for the sole purpose of attracting customers and selling them merchandise. For this assignment I decided to do a store analysis of the retail giant Wal-Mart. To begin with I will evaluate the store layout and design. Next I will explain the visual merchandising techniques used that Wal-Mart uses. Finally I will discuss the problems and recommendations that I have for Wal-Mart. Wal-Mart has continually been a leader in the retail industry, and it all starts with the layout of the store.

The subjective opinion on ease of access for the different stores was assigned weights on a scale 1 to 100. A score of 80 was assigned to excellent ease of access, a score of 70 was assigned to a good ease of access response, a weight of 60 was assigned to a fair ease of access response and a weight of 50 was assigned an

No other research method can provide this broad capability, which ensures a more accurate sample to gather targeted results in which to draw conclusions and make important decisions. Data collection is much easier with surveys which tend to use easy to read data sources that can be compiled and analyzed as needed for market research needs. Again, the anonymity of surveys allows respondents to answer with more candid and valid answers. To get the most accurate data, one needs respondents to be as open and honest as possible with their answers.

2. Is the current survey constructed well enough to collect decisionable / actionable data in the

Sampling is a method by which one can gain an estimation of accuracy for population (Jaggia & Kelly, 2014). Surveying is a form of sampling which is often used to provide an estimate. A survey was conducted on a group of people living in New York City which consisted of 445 randomly selected people from multiple boroughs on a monthly basis for six months. The survey focused on the boroughs of Manhattan, Brooklyn, Queens, The Bronx, and Staten Island. Additionally, demographic information was collected, including level of education and marital status. This paper will provide the results of the survey as well as their accuracy of the estimates in order for the New York City governmental agency personnel.

Surveys and Polls can be used as a way to obtain facts on a certain subject, but they may not all be as reliable as they

172). The relationship between the research design and data collection is dynamic, and the surveys purpose could have some influence on the type of survey model used. If there are problems in the collection of information the design can be changed. That is when the type of survey can be considered to decide if they should use face-to-face, telephone, or mailed surveys. According to O’Sullivan, Rassel, and Berner (2008), “respondents may ignore questionnaires that seem biased,” and “respondents’ perception of a built-in bias may largely center on the appropriateness of the response categories” (p. 179).

After getting deeper understanding on how public opinion polls work, let us take an example of a recent poll from gallup.com with the title of “U.S. Perceptions of Job Market Remain Weak but Improved”. From the perspective of how the poll conducted and the method used, this poll is based on telephone interviews conducted in a time frame of June 7 to June 10, 2012 with a random sample of 1,004 adults, aged 18 and older, in United States. It is also specified that the results are based on the total sample of national adults, with ninety five percent confidence that the maximum margin of sampling error is approximately four percentage points. The sample is randomly selected by considering the gender, age, race, Hispanic ethnicity, education, region, adults in the household, and phone status. The phone numbers are of course chosen by random while putting the demographic characteristics into consideration. This confirms the principle of probability sampling where every individual is guaranteed to have an equal opportunity of being selected by using the randomization technique. The random sample is also obtained through the process of identifying the target population through a set of characteristics

4. What measurement scales would you have used on the survey that was part of the in-restaurant product tests?

Through factor analysis, we were able to conclude that our scales were reliable and valid. By using secondary scales from known academic sources, we knew that they had been vetted by academics, academic councils, and other groups and/or organizations. Since those scales had been scrutinized and analyzed before, this reduced possible error on our end and reduced analytical time. When incorporating those scales into our research, we found that only two scales were dropped and just a few response items were dropped. After performing a factor analysis, the remaining scales were deemed reliable and valid. Being able to create the survey in a timely fashion due to the quick analysis of the scales allowed us to quickly and efficiently meet our first objective of acquiring data from women ages 18 and older who shop for their household, in relation to the variables associated with purchasing products.

Internet Research. 2005, Vol. 15 Issue 3, p335-352. 18p that consists of seven focus groups from different parts of the country tried finding about the perception of consumers on the concept of online grocery. The research indicated some positive and some negative beliefs, which were remarkably congruent across groups. In the minds of consumers, while the concept has advantages of convenience, price and product range. Disadvantages, such as the loss of the recreational aspect of grocery shopping could act as mental barriers where one bad experience can result in permanent disapproval of the

The behavior was observed from a large sample of people. This included twenty people shopping alone and twenty people shopping in a group, for a total of forty subjects, each ranging in ages from approximately 19 to 40 years old. The subjects were observed from the time they entered the store until the time they left. The reasoning behind this was to see the buying behavior differences for the whole experience and figure out which areas of the store could be improved in order to appeal to groups of people shopping. The behaviors observed included the amount of time spent inside the store, the amount of money spent, the interactions with associates, and the areas of the stores that were navigated.

Descriptive (qualitative) survey design was used because it was suitable as it was to provide more and varied information on the market about their feelings, behavior and other factors that could not be quantified. The findings of the sample population were to be generalized to the whole population (Taylor & DeVault,2015).

It restricts the usage of data collection methods such as email survey and internet survey. These methods have numerous advantages such as geographic flexibility, accurate real-time data capture, and cost-effectiveness (Zikmund et al. 2012, p. 164 - 167). Accordingly, associated risks influencing decision-maker are outdated data, expensive data collection cost and less integration of data between various markets (Cooper & Schindler 2008, p. 6).