Research Report – Young Peoples’ Attitude, Behaviour and Motivation for Blood Donation

3244 WordsMay 31, 201213 Pages
Research Report – Young peoples’ attitude, behaviour and motivation for blood donation. Table of Contents 1. Introduction 4 2. Literature review 5 3. Research objective 6 4. Methodology 8 5. Results 8 6. Discussion 12 7. Conclusions and Implications 13 8. Limitations and Recommendations 13 Abstract With one in three Australian’s needing blood in their lifetime, but only one in thirty donating, the need for the Australian Red Cross Blood Service to maximise donor recruitment and retention has never been greater. Young adults are a largely untapped source of potentially long serving donors. In this field of study, virtually no Australian research has targeted this segment and, combined with international…show more content…
| Hypothesis 2 | Advertising impacts young people’s intention to donate blood. | Hypothesis 3 | Awareness of The Australian Red Cross Blood Service is directly associated with young people’s attitudes towards blood donation | Hypothesis 4 | Family and friends’ need for blood donation increases young people’s awareness of blood donation. | Hypothesis 5 | Family and friends need for blood donation influence young people’s intention to donate blood. | Hypothesis 6 | Personal experiences directly influence young people’s intention to donate blood. | Hypothesis 7 | Community engagement/sense of responsibility to the community influences young people’s intention to donate. | Hypothesis 8 | There is no difference in awareness of the Australian Red Cross Blood Service between genders. | Hypothesis 9 | There is no difference in the intention to donate blood between genders. | Table 1: Research objective and hypotheses 4. Methodology 62 Griffith University students, 35 female and 27 male age 18 – 30 were asked to participate in our survey. Respondents had to fill out 20 questions which included demographic questions on age, gender and nationality as well as questions regarding awareness, attitude and actual behaviour towards blood donation. The quantitative data from our survey was entered into

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