Research Report on Consumer Prefrence Towards Mobile Handsets

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Study of Consumer Buying Behavior regarding the different Brands of Mobile Handsets (Research Project Report) Submitted to:- University of Pune In Partial fulfillment of the requirement for the award of the Degree of Master in Marketing Management (2009-11) Under the supervision of:- Submitted by:- Mr. Ajit Borde Prashant Singh Mr. Ullhas Pramanik MMM 2nd Sem, Roll No. 93302…show more content…
| 19 | Figure 3.3 | respondents using same brand as they had earlier | 20 | Figure 3.4 | reasons for using mobile phone by the respondents | 21 | Figure 3.5 | factors considered by respondent while purchasing a mobile hand set | 22 | Figure 3.6 | sources which influenced the buying decision of the respondents | 23 | Figure 3.7 | different purposes for which mobile is used by the respondents | 24 | Figure 3.8 | ranking of various features of mobile handsets by the respondents according to their preferences | 25 | Figure 3.9 | range of price that respondents like to spend on mobile hand set | 26 | Figure3.10 | features preferred in a particular brand of mobile phone | 27 | Figure3.11 | agreement level of the respondents on various factors influencing purchase decision | 27 | Figure3.12 | Satisfaction level of respondents | 29 | Figure3.13 | additional features required by the respondents in their mobile handsets | 30 | Chapter 1 1.1 INTRODUCTION Information technology is "the study, design, development, implementation, support or management of computer-based information systems, particularly software applications and computer hardware." Encompassing the computer and information systems industries, information technology is the capability to electronically input, process, store, output, transmit, and receive data and information, including text, graphics, sound, and video, as well as the ability to control machines of all kinds

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