Research Summary on Improving the Sony PlayStation Video Game Industry

With brands names such as BRAVIA, VAIO, Tablet, Handycam®, Cyber-shot, Walkman®, Xplod™, Sony hi-fi, Memory stick® and PlayStation®, Sony has established itself as a value leader across its

- Pursue the new segments of gamers that Nintendo unlocked with the Wii, or - Focus on current PlayStation as ultimate hub for living room by adding more features and technology.

With the competition in the video games industry getting more intense, the next steps of the video game companies become more crucial for their positioning on the market. Due to the low product differentiation, the next market leader will be the platform provider that manages to offer an innovative gaming experience and a wider population of buyers that include all demographics. Although the industry is being totally dominated by Nintendo’s console, the industry is still considered to show a

Over the last 25 years the video game industry has grown rapidly, becoming a significant player in the media landscape, rivalling that of television. The industry is dominated by three key players, Sony, Microsoft and of course Nintendo, which will be centred on. The core strategy behind these global giants revolves around the same key idea, that money is to be made in software as development and manufacturing costs keep the consoles break-even sales price from most consumer price points (Williams, 2002). However the approach taken by Nintendo varies considerably from its two main rivals.

The Sony brand has been given many opportunities. One of these is that Blu-ray is become increasingly more popular, which gives Sony the opportunity to make these players as cheaply and efficiently as they can. A second opportunity is their partnership with the big gaming franchise Fifa. This enhances Sony’s corporate value.

Last fall the two companies Microsoft and Sony released their respected new consoles; PS4 and Xbox 1. Over the years these two companies have battled it out for the gold crown for best console. Everyone has their own opinion bout the two companies. It has been debated for many years about who has the better console. The two companies brought their newest console to a market that probably wasn’t ready for it. They both undervalued what they believed they would sell. The market wasn’t as large as the previous consoles were. Many people are still satisfied with what they have with their ps3 or Xbox 360. Both companies had to bring specs to their new product to make people want to get it. They brought new technologies that were very nice and all. But these technologies are something that people are not ready for and something that was not needed yet. These two companies are competing to win people. It’s the console battle that has been going on for years. Sony has continued to bring blue ray and only aspects that make them special. On the other hand Microsoft has been known for their online community that brings people all around the world together. The two companies and their systems both have qualities that make them great, it is just a matter of opinion of what company and system you choose to go with. I plan to talk about how these two companies have grown and how they have grown off each other. I want to talk about how the battle has

Sony has helped with emergency relief, recovery efforts from Japan’s earthquake, and restarting Japan. Sony PS4 has brought abundant change to the economy and has had a positive impact on the young as well as the older generations. By offering learning tools, psychological care, recovery assistance, and creative activities, they have started a mission to help make Japan a better place (http://www.sony.net/SonyInfo/Careers/jphq/faq/index.html).

The Playstation 3 has a broad marketing strategy set by Sony. Launched with slogans such as "This is living" and "Play beyond", Playstation 3 is aiming for a large audience.

By the end of 2006, two game console industry giants, Nintendo and Sony had launched their respective new products; the Wii and PS3. Various marketing strategies were implemented by both rivals and this writing attempt to analyse common and differing elements.

Electronic Arts, EA, is a company within the video gaming industry and a field I’ve been interested in joining. After viewing several different video gaming company career sites EA was the company that stood out the most. EA uses great navigability, atheistic, and personal stories that draw in candidates making EA the winner for having the best career page. A few improvements that EA can make to their website in order to make their career website stand out more would be to their applicant tracking section of the career page, including a FAQ section, and contact information to reach out to the company for any questions or issues when applying.

Sony has many products and started to branch out. Sony has mostly started to manufacture appliances and electronics. Even thou many new different products may arise, Sony can manage and maintain their quality.

The Sony Playstation 3 (PS3) is the most recent game consoles by Sony Inc. to come out. Becoming the trilogy of the Playstation series, the PS3 packs many of the same or similar characteristics as the Playstation 2 (PS2). But it also has its own characteristics which places it on another level. Being a highly priced console (ranging from $400-$600), there is a lot offered from the PS3 console. It includes high-definition graphics (HDTV compatible), a Blu-ray disc hard drive, wireless controllers, Gigabit Ethernet, and a built-in Bluetooth. There is also plenty of memory space available on the console. Sony has generated four versions of the PS3; there is a 20GB, 40GB, 60GB, and 80GB PS3 game

Sony has may departments that they excel in, but none more than PlayStation. PlayStation has consistently brought in the most revenue for Sony over the past five years. PlayStation is consistently a global leader in digital entertainment. It was developed by Sony Interactive Entertainment and was first launched in Japan in 1994. PlayStation is a gaming console that offers more than just video games. PlayStation also is a media center and online streaming service. There have been four generations released since 1994. There are many products that branch off from PlayStation including the PlayStation Vita, a handheld device, PlayStation Plus, an online streaming services, and PlayStation VR, a virtual reality system.

Sony Corp faced a PR disaster in 2011 as it was forced to admit that its PlayStation Network had suffered a cyber-attack leaving the data of millions of its users exposed to potential theft and fraud. The company has worked hard to restore its reputation at a time when competition between the big three players in video games – Sony, Microsoft and Nintendo – is heating up. Most recently, Sony has focused on the motion sensing controller Move, as well introducing 3D technology to video games.

Sony is one of the world’s leading manufacturers for consumer electronics and broadcast & professional products. Established for more half a decade, Sony is known for it innovative and high quality products.