Research Techniques For The Mayo Clinic

We are successfully utilizing social media as a powerful way to gain positive exposure and connect with our internet-savvy customers in a global and local level. We rely heavily in word-of-mouth advocacy”. (John Mackey, 2012)

The information contained within this memo will immediately go into effect. It is the responsibility of all staff to represent the Mayo Clinic brand in a uniform and responsible way so that patients and all who enter the clinic have a very positive experience. Word of mouth marketing has been our strongest ally and serves as a very powerful tool. In order to create a cohesive marketing research design strategy this memorandum will outline specific

Word-of-mouth is the major factor to help people make decisions on buying high-involvement products (Gu, Park, & Konana 2012, p. 182).

For example T.V, the net, text messages and emails have all provided new and effective ways of marketing internationally and at a cheap price. This means that communication possibilities and user interaction between promotional campaigns is much easier.

| Enterprise has chosen a powerful tool for advertising, a referral source (word of mouth). By building personal connections with mechanics (who then advised their own customers to rent a car from Enterprise), the company was able to build a strong network in the industry. It earned a strong market position for the company. It has also created loyal customers, and partners. Furthermore, it resulted in lower costs and larger profits for Enterprise

The common public goal of the marketing discourse is to attract attention from targeted audiences, in other words make the consumer buy, buy, and buy. In order to achieve these goals I have to execute different marketing strategies with the help of the staff and company executives. Together we brainstorm different marketing trends, design different kinds of ads; analyze social media for more effective ways of advertising and calculate risks based on customer insight. When all is done right the end goal will result an increase of sales revenue for the company, which will sharpen its image and name.

Majid,S.Foo,S.Luyt,B.Ahang,X.Theng,YL.Chang,YK.Mokhtar,IA.(2011) Adopting and evidence-based practice in clinical decision making: nurses’ perceptions, knowledge , and barriers. Journal of the Medical Library Association 99(3) PP229-236.

Why would a world-renowned organization, Mayo Clinic, already know for quality embark on a quality improvement journey?

There are a number of ethical consideration that should be evaluated and implemented when it comes to healthcare research. Healthcare research is conducted in a number of ways, each way different from the other trying to come up with conclusions for specific issues in the industry. Qualitative research method is a research method in healthcare that focuses on explaining problems in their context. Through this method of research data is gathered in its entirety and represented fully. Due to the broad application of the research method and the manner in which the data required is produced, this form of research requires a number of ethical considerations.

I have chosen to the Mayo Clinic to research for the Capstone Project. The Mayo Clinic is a nonprofit organization. They are committed to clinical practice, education and research, providing expert, whole-person care to everyone who needs healing.

Summary: At the Mayo Clinic, researchers are doing an electrical stimulation on the spinal cord to help a patient whose legs are paralyzed. The electrical stimulation and intense physical therapy are what the researchers believe will help the patient stand again after three years of being paralyzed. Jered Chinnock is the patient and he injured his spinal cord at the sixth thoracic vertebrae. He could not move or feel anything lower than the middle of his back. Chinnock went through 22 weeks of therapy with three training sessions per week. This was to help him prepare his muscles to move again, so that they will be strong enough to handle the physical task of the spinal cord stimulation. After the 22-weeks therapy, it was time for the team

Qualitative Research- concept of valuable ideas that are supportive in planning the research regarding their own personal experiences.

Qualitative research comprises of receiving information that gives a verbal expression of the participates, providing more detail and depth than quantitative studies. It can be used to analysis people’s attitudes and emotions towards a topic encouraging them to expand on their answers to explain the reasons behind why they gave a particular response. The drawbacks to this being as it requires more time to collect the data so smaller sample sizes

For this paper, assuming that I am a small business owner, I will examine the power of doing so through various means of social media. Each site I use will be broken down, and I will give an in-depth look as to what techniques and approaches used for promoting my brand. Let’s take a look, starting with the company and its mission.

Qualitative research is a technique of promoting research that stresses the quality according to the user’s point of view and approaches. In depth interviews and focus groups are best examples of qualitative research. [Laura Lake, 2009]