Research on Consumer Awareness

| A consumer is an individual/organisation who buys a good/service for their personal use. They are a key stakeholder in some business’ as they are the primary source of their revenue.

Chasing Zero is a documentary which was meant to both educate the viewer on the prevalence of medical harm as well as to enlighten both the public and health care providers on the preventability of these events (Discovery, 2010). The documentary expounded on the fact each year more people die each year from a preventable medical error than die due to breast cancer, motor vehicle accidents or AIDS (Institute of Medicine, 1999). Medical harm can result from adverse drug events, surgical injuries, wrong-site surgery, suicides, restraint-related injuries, falls, burns, pressure ulcers and mistaken patient identities (Institute of Medicine, 1999). Incidences of medical error have been reported in the media for many years. The most startling

A second issue is malpractice. Malpractice issues are always present in an unstable environment where patients will seek to remedy an incident if they feel they have been harmed (Hamric, 2009). It is important to always act in a reasonable way as a health care clinician but unfortunately there are always those who are negligent in their actions as practitioners.

When it comes to health care in the United States, the initial thought many people have are the many growing controversies concerning Obamacare, vaccinations, and making sure all Americans have access to affordable and quality health care. However, what many people fail to realize is a certain aspect in the medical community that, since the early 80’s with the infamous study by Berkman and Frankel, is increasing at such a tremendous rate that the Columbia Medical Review has referred to it as an “epidemic in the medical community.” The statistics regarding the number of individuals who die each year due to medical errors is rising; slowly becoming a major concern in the field. Doctors are busy individuals and at the end of the day still

2. Here, the research shows that in many situations, healthcare professionals are urged to conduct unnecessary tests and procedures in order to rack up the bill for insurance claims to then

An issue in the medical world today is that expensive tests and procedures are being done unnecessarily. In his article “Overkill” Atul Gawande, surgeon at Brigham and Women’s Hospital, in Boston, and a professor in the department of health policy and management at Harvard School of Public Health argues that as someone in the medical profession he sees how unnecessary some medical procedures are. “The researchers called it “low-value care.” But, really, it was no-value care” (Gawande). Many people today are easily influenced by the power of the internet it’s as easy as googling a symptom and and coming up with a diagnosis and going into doctors offices and demanding a test or procedure, what these people don’t know is the cost of these tests

Mistakes and errors caused by medical providers happen in the healthcare field, resulting in punitive actions against the provider. As cited by Geffken-Eddy (2011) studies by the Institute of Medicine have shown that punishment will only lead to more medical errors or providers not reporting their

| Chapter 1, page 4-6; Lecture Week 1. Projects have a specific time frame, and are temporary; they have a clear beginning and end.

There are a number of major tasks to complete in order to complete the project.

“These cases are about real people whose lives have been ruined and who deserve justice... It is often only when a case is won that anyone recognises that there has been a problem and patient safety is addressed.”

It must be noted, that the implementation stage of this project is where all the information

Consumer is a person or organization that demand goods or services provided by the producer or supplier of goods or services.

I agree with you, “Medical error prevention” is a priority for the future of the healthcare in the United States. “Preventable medical errors in hospitals are the third leading cause of death in the United States”. “Medical harm is a major cause of suffering, disability, and death – as well as a huge financial cost to our nation”. (Sanders, B., 2014).

“The real costs of medical malpractice have little to do with litigation but the lost lives, extra medical expenses, time out of work, and pain and suffering of tens of thousands of people every year” (Baker 1). The effects of malpractice in the health care field are a major issue in today’s society. Working on a more profitable and safe way to ensure the prevention of malpractice is what should be worked on to promote a safe and comfortable environment for the people. There are many errors that malpractice portrays in the healthcare field such handling medical situations: informed consent, foreign objects, and operating on the wrong body part. Also with these mistakes

Thus,study of consumer behavior help the marketers to take vital decisions on marketing strategies for launching their new product.