Research on How Importance of Teenagers Using Iphone

The sensation of the iPhone is obvious in person; everywhere you go, someone has one of these devices in their possession. With millions of units selling every year, it is no wonder that the device is becoming highly ubiquitous and iconic. Like other Apple products, the iPhone is something that is easily recognized all around the world. The same phone has been selling for over four years now with cosmetic and hardware updates for each year’s new iteration, along with an operating system that is becoming more refined. Since its release in 2007, the iPhone has been a massively successful product for Apple, who has sold more than 100 million units in the iPhone's first four year, including 18.6 million in the first quarter of 2011 (Artman). Other competitors make smartphones that are better than the iPhone in many ways, yet Apple is selling more than ever. Other companies release new phones faster than the yearly refresh of Apple’s iPhones, but the latest isn’t always the greatest. It isn’t the technology that makes the iPhone successful, but rather the cool factor that the device expresses (Mintz).

Technology has become a huge part of everyday life, and people seem to have one great debate and are fighting over which is the best phone, iPhone or Android. The Apple iPhone is a cellular smartphone that was created and is maintained by Apple Inc. Android is another type of smartphone that is accessible to consumers, but the operating system is powered by Google and many different companies produce Android devices. The different operating systems and interfaces have created a long and carried out debate to which was superior. iPhone is the better phone and there are many reasons as to why it is superior to its rival, Android. The iPhone’s sleek and beautiful design has users’ hands fondling the device and never putting it down. The

The benefits of the iPhone for the typical user have been plentiful. “Of the five billion phones in the world, 1.08 billion are smart phones, and 28.7 percent of the smartphones today are iPhones (Sunga, 2013, p. 83).” Therefore, many people globally are profiting from the technology of the iPhone. Before its release, individual technological innovations, such as a calendar, calculator, camera, clock, telephone, games, GPS system, internet browsing, and applications for various interests, were all required to do

Buying the newest and latest iPhone is basically an instinct or impulse. People in their constantly assume the newest product needs to be in their possession. In 2017, people are equitable engineered to buy now and ask questions later; but these people don’t necessarily need them and it is not that important to get an IPhone 8 or the cool smart TV, but these products are purchase every year. There is a colossal ocean filled market for new technology. So of course I would be among those people that want the iPhone 7 even though I had over 8 phones in my possession that either broken or just stop working, but I just get so passionate when new things are in my hands. The feeling of something new and strange has a strong attraction with me, yet I don’t actually need it; however, I’m conflicted with my inner self with this brand new tech giving out that cool feeling. For me purchasing any other important is normal not spending my money right should be controlled, but I don’t think too hard about it. Maybe there would be times I get a new phone or any other item, because I need to not the other way. Today’s culture clearly has the same problem I have the showing our newest technology the most attention, but blind to anything other important even if was plaster in front a person. Even though technology has ruled in today’s society and there negative things to say about it. There’s nothing morally wrong with the things are right now that the problem people are to technology, but defiantly needs improvement.

Massola state that the arrival of the iPhone is the latest example of the upgrade cycle that drives our consumer society. It promises the latest in features and technology. It is quite possible there has never been so much excitement over a phone before. The new features it promises, whether we need them or not, are the hook used to capture new customers. In a world in which we already have too much ‘stuff’, it is questionable whether we are really improving the quality of our life by persisting with the cycle of upgrades that manufacturers stimulate. The number of ‘early adopters’ out there are those people who have to have the latest and greatest and seems to grow exponentially.

Technology is a useful servant, but a dangerous master.The iphone is something that everybody uses, wait, have you ever heard about unknown things about the iphone. There is many things you should know about before purchasing the iphone, but some you might not want to know about. This is one of the best devices of all time, there is amazing gadgets and uses to it, but some of the parts of it are the worst, breathtaking things that could be on it. If you want to know everything possible about this device, than you are going to want to read the pros and cons of this so that you are ready for what's to come.

Ecstatic, anxious, and thrilled are the emotions that run through seemingly every single teenager when the newest smartphone hits the market. Yet, numerous teens run into the same debate every time the top smartphone creators release their new devices. Teens are presented with the dilemma of choosing which phone to buy. In order to decide teens will often rely on peer pressure, whichever phone is released first, or the phone that their parents choose. The iPhone 7 Plus and the Samsung Galaxy S8+ are the most recent releases that have imposed distress upon teens trying to choose one phone over the other. However, when contrasting the iPhone 7 Plus and the Samsung Galaxy S8+ is it undeniable that teens should prefer to buy the Samsung Galaxy S8+ due to the fact that it is the considerably superior device.

Once again Apple has been the first to the market when it comes to new features such as the touch screen, which has helped to keep its competition at arms length. Like all other Apple products, the smartphone is seen by many consumers in the industry as fashionable and a must have. Also Apple’s online music store support has also been a huge lift to its smartphones, as consumers can download music and thousands of applications.

This report will discuss the iPhone X applied to the consumer behaviour theory as well as the marketing mix analysis. The iPhone X is the latest iPhone created by Apple, which aims to ‘create an iPhone that is entirely screen. One so immersive the device itself disappears into the experience.’ (Apple 2017) The new device is set to become the future of technology with the screen being described as ‘the full experience’. (Apple 2017) Apple have created a new and exciting product for their fans with the new features including a larger screen with complete full use, higher specifications of cameras and facial recognition which has not been available prior to the release. The iPhone X was released on November 3rd, 2017 and it was reported a ‘19% rise in profits and record pre-sales of iPhone X, the day before its release.’ (The Telegraph 2017). Apple sell and distribute their products all over the world through online stores, retail stores and wholesalers. A consumer is ‘an individual who purchases, has the capacity to purchase, goods and services offered for sale by marketing institutions to satisfy personal or household needs, wants, or desires.’ (Walters, 1974:4) Consumers behaviour can be impacted on significantly by several key factors, but the company’s aim should be to attract and retain their customers through the careful consideration of their desires and needs. For a company like Apple, their marketing strategies should reflect this to keep their brand successful and

The Apple iPhone's marketing worldview uniquely defines relationships to their product by “self-realization,” which, drives their consumers "social-support" tendencies into creating shared beliefs (Kotler & Keller, 2016). Thereby, setting the cell phone industry standard and marketing new socio-cultural trends. Fundamentally, Apple founder and former CEO Steve Jobs believed in a product driven research process that focused on the consumers experience, not necessarily their desires. As Jobs would later market the consumer by setting the smartphone culture, “telling their customers what they want,” thus, overriding traditional marketing toughest challenge; Staying ahead of changing customer preferences (Jackson, 2017). By first making what they loved themselves, Jony Ive, the iPhone chief designer and his product design team were given free rein to create, setting their own budgets and ignoring traditional manufacturing practicalities.(Trapletti, 2017) Currently, the iPhone remains a leader in their market space because of the iOS technology and their ability to set trends. Nevertheless, industry technological stagnation will force Apple to reconsider its social and cultural marketing in the future, as their targeted group think, and customer social support will begin to contemplate their economic cost-benefit equilibrium about the competition.

With Apple being so far ahead of their competition, the only problem one can foresee in Apple’s future is how long they can sustain such innovation before they plateau. Apple does a phenomenal job at releasing their innovative products before their competition, but if their innovation cannot hold steady, this may lead to changes in demand for their products considerably. This can be seen with their release of the iPhone, the first successful touch screen cellular phone. Although people swarmed to the iPhone when it was first released because of its advanced technology, as the years have passed, other similar designs, including those with android and windows based operating systems, have drawn a considerable portion of the market. A clear representation of Apple’s attempt to regain some of this market can be seen when the iPhone was released to Verizon Wireless’ customers in

Steve Jobs once said, “Every once in a while a revolutionary product comes along that changes everything. It's very fortunate if you can work on just one of these in your career.” On January 9th, 2007 Apple changed this society by introducing the iPhone, virtually putting the world in the palm of society’s hands. IPhones provide individuals with the latest technology, allowing one to do anything from chatting with friends to measuring ones heart rate. This innovation is excellent and makes society’s lives a lot easier by the simplicity and instant gratification. Although helpful to everyone, iPhones have become addictive. This current generation has become attached and less self-reliant, now relying on the technology of a phone. IPhones

With all the advancements in technology taking place there has been a lot of good that has come with it. Modern medicine, automobiles, and the cell phone which allows people to connect instantly. However with all the good things that have come with technology, there have also been bad things as well. One such thing would be cyberbullying and the addiction of smartphones. Smartphones have affected adolescents in ways previously not thought possible, such as causing poor social skills, addiction, and being used to cyberbully. Adolescents must be educated about the responsibility that comes with owning a smartphone. Smartphones should not be given to kids until they reach high school, because

This is an official video advertisement which was developed by Apple Inc. on the launch of its iPhone 4. The video is basically presents a product review by the key people from Apple Inc. who are the part of this Next Generation iPhone. They include Mr. Greg Joswiak (Vice President, iPhone Product Marketing), Mr. Scott Forstall (Senior Vice President iOS Software), Mr. Bob Mansfield (Senior Vice President, Hardware), and Mr. Jony Ive (Senior Vice President, Design). The advertisement covers all the essential elements which must be present in the marketing or promotional campaigns of cell phones. That is, a promising statement by the Organization, clear and detailed specifications of the phone, technology used, any innovative features added, review by the key people, and an animated representation of the cell phone with pictures and clips. How this marketing activity by Apple can affect the consumers' decision to buy its iPhone 4 instead of its competitor phones can be analyzed in the following ways:

The target market for the new smartphone will includes young working class individuals between the age of 16-60 years. In addition, the product will be marketed to the developing countries with a confined target market of the upper and the middle class. In particular, there are many potential markets, considering that many developing countries are trying to adapt to the changing technology. In terms of the psychographic, most consumers believe that their original smartphones are the best and know a