Research on Patterns of Online Consumer Behavior

Some of the best companies operating this space are Amazon, Ebay, Snapdeal, Jabong etc.The format of this retailing is to provide a platform to the vendors to sell their products through internet/online, it is the responsibility of seller to ensure delivery of product to buyer.The customers are delighted by the unique experience of virtual buying and some times the cost of products is less than the mortar and brick shop which is attracting many buyers towards as it is light on wallet.Some of the big IT companies like Apple and DELL also have their online stores for consumers shopping at his convenience. Internet retailing is exponentially growing at 48% and in terms of value Rs 27 million. Over a period of time due to ease of purchasing at any time and per choice, it is predicted that the internet retailing Vs non store retailing is going to more than 46%. At somepoint LG Ezbuy was commanding the market share of 23%, other big players in this space are Yahoo web services,Fabmall, Indiatimes.com, and India

In todays scenario, online Shopping play a great importance in the modern business environment. Online shopping has opened the door of opportunity and advantage to the firms. Rowley Jennifer, (1998) examined that internet is becoming a hotbed of advertising, shopping and commercial activity. Hsieh et al., (2013) stated that internet is influencing

Online purchasing is becoming more and more practical thing for contemporary customer. It is explained by high internet penetration in every country, lower cost than in retail network, door to door delivery. Internet plays an important role nowadays; therefore it creates a new market, which sometimes is quite difficult to measure. Online shopping is different from the B&M shopping due to the fact that there is no physical presence of goods, from other standpoint internet is able to sell way more services and motivation and decision making process directly connected to the feedbacks.

Today e- commerce has become an integral part of everyday life. Accessibility to e-commerce platforms is not a privilege but rather a necessity for most people, particularly in the urban areas. The first E-Commerce site in India was rediff.com. It was one of the most trafficked portals for both Indians and non-residents Indians. It provided a wealth of Indian related business news a reach engine, e-commerce and web solution services. Today the number of internet users in the world is close to 3 billion. Out of this, India has a total of 259.14 Million internet and broadband subscribers. (Source: Internet Usage Statistics - The Internet Big Picture - World Internet Users and Population Stats” available at http://www.internetworldstats.com/stats.htm ) This penetration of internet coupled with the increasing confidence of the internet users to purchase online, has led to an enormous growth in the e-commerce space, with an increasing number of customers registering on e-commerce websites and purchasing products through the use of mobile phones. It is not surprising, therefore, that India is in a prime position for the growth and development of the e- commerce sector. In particular, e-commerce presents one of the greatest opportunities in the retail sector. The mergers and acquisitions are also taking place in e-commerce

Nowadays, the usage of Internet is very common. It acts as the channel to search for information and to shop online. Taylor Nelson Sofres’ Report 2001 (as cited in Hannula & Chuck, 2003) stated that the percentage of worldwide online shoppers has increased by 50% from 2000 to 2001. Consumers’ perceived benefits comprises of the sum of online shopping advantages or satisfactions that meet their demands (Wu, 2003). There are six perceived benefits considered in this research, which are Webpage design, product choice, price, convenience, customer service, and product quality.

The most attractive advantages of online shopping include: Purchase with almost anytime; receive a lot of information at the same time; without the expense of renting the physical store and hiring employees, the price may be cheaper; to marketing economy, this new mode of shopping can lead to a more efficient resource using; online shopping benefits in shorting time and space resources. It’s a business occurs in virtual.

Business like Amazon wants to make buying item from their business easier for customers. This is why Amazon offers E-retailing which gives customer option to go shopping online. The internet has had impact change on consumers shopping habit as shopping online has numerous advantages which is why online shopping continues to gain popularity. Some of the advantages of E-retailing is that it’s convenient as consumers are able to go shopping at home which could help them save cost on travelling and also gives consumers an option to compare prices of different products as there are wide range of products being sold online.

Online shopping is a modern concept which has grown in popularity with the rapid global growth in e-commerce. Apparently, many customers are attracted to this new concept of shopping because of the various benefits and offers of the internet. Online shoppers can enjoy the opportunity to shop at any time whenever convenient using an electronic device without the pressure of going to the traditional brick-and-mortar stores. It also allows browsing through seemingly never-ending options for merchandise or products not available in local stores and can let customers evaluate the different online stores to make comparison between items and products, their brands and prices which is difficult and time-consuming

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

Online shopping revolutionized not only personal shopping pattern but also the retail model in wrestling with its 24-7 global market. In the past, customers obtained desirable goods from stores manually during the opening

Online shopping is convenient and beneficial to its users. It brings the whole shop to the customer’s screen making it easier and faster for that individual to buy products.

New and notorious companies are successful through online retailing and E-commerce, for instance Amazon online book store stores builder and Woolworths (E-enterprise). Companies use the fact that it is convenient for consumers’ use online shopping to their advantage to provide consumer satisfaction.

There are a lot of websites on internet whereby it offer a variety of product and services for consumer can find and buy through online such as shoe, apparel, sun glasses and more Moreover, the online also provides some of the services which is paying bill online, booking a transport ticket and more. In this research, we are looking the problem addressed in this research which is the view of online shopping by consumer.

E-commerce, which online shopping is a branch of, has been considered a great success on selling products to the consumers, but will e-commerce be enough to replace traditional shopping? The researchers have studied the advantages and disadvantages of online

The Internet theatres a gradually vital part in today’s civilization and it’s for only retailers. Research proposes that consumers not doing only internet shopping but also they try to find source of the product consider alternative, compare prices buying in an offline (brick and mortar) location. Furthermore the restrictions among online and offline are becoming slightly blurred, with offline retailers attractive their online offers, and online retailers likes in offline behaviour. Moreover today’s smartphone market than ever before, the arrangement of online and offline services are more understanding and the tools give more competitive advantages. The both service encouraging to consumer, new and exciting shopping encounters and its