Research on the Indian Software Export Sector

A business must be highly competitive in the business markets today. For a business to grow successfully, remain sustainable, and competitive a business needs a good understanding of a marketing plan, and the knowhow to put the concepts to work for the business achieving a successful marketing strategy. Remaining successful when an economic growth has leveled out shows a sustainable business. Competitors that follow the same marketing concepts will need to develop a good marketing plan, and implement the concepts into a marketing strategy to remain a competitive business. A good marketing strategy contains a marketing plan describing the products offered, and taking into account

In the context of global expansion and competition of numerous businesses, effective marketing management is one of the key factors of success, playing an essential role in obtaining competitive advantage. Hence, the success of a company is determined by its ability to identify customers’ needs and offering products and/or services to satisfy them.

In summary, marketing is very important for a business to achieve success. Many businesses have a difficult time in this area. With the stiff competition, businesses struggle to stand out among others. Other companies resort in unethical and unfair schemes just to win the competition. But eventually find themselves in great loss and failure. As businesses all over the world enter into a gigantic marketplace, every business owner is faced with convoluted market competition. Nevertheless, any entrepreneur can be different and become successful in this matter. In every product sold and in every service provided, patience and hard work should take precedence to ensure quality. Products and services should be marketed honestly, planning should not be done with evil

To have a successful marketing strategy we will look at our competitors and see how it works for them and see if there are ways to improve it to benefit us. We need to see where their weakness lies and try not to follow the same pattern. There are many ways to advertise and promote our business such as:

Exporting has become a very important business strategy nowadays. In order for firms to expand to the international market, and also to maintain and grow their share of market in whatever industry they are in, depending on their goals and objectives, any company must at least explore this possibility. A few and important advantages might come into place, in that they can extend their sales potential of their existing products, increasing margins through a larger customer base. Also, these small to large businesses can consolidate by gaining global share of market, they can reduce their dependence on their existing markets,

A successful marketing strategy will help a company to find out the trend and goals for its marketing. A strategy must elaborate how a company is going to present its products or  services in ways that will satisfy a company’s consumer. The marketing strategies of Four Seasons are the following:

. Current Marketing Strategies: In marketing strategy companies set their basic goal to achieve profit by increasing sales. Every company to do good business in the market set their plan before launching their product in the market. Marketing strategy involve following process:

The ethicacy and social responsibility involved with the development of an effective software outsourcing strategy is a dilemma many American software companies are facing today. More specifically, the ethics of paying for software to be developed in third world nations including India, Pakistan and China for use in the United States, potentially in companies whose role is critical to national defense, is an area not as well defined as it potentially could be from an ethics perspective (Pratt, 2008). Exacerbating this ethical issue is the one of cultural variations being so significant with India compared to the U.S. and the costs associated ensuring cultural congruency (Miller, Anderson, 2004). In the vast differences of cultures there is ample opportunity for ethical lapses and for confidential data to be compromised (Rucker, 2003). Oracle Corporation has continued to move much of its core programming offshore to India and Pakistan, moving entire departments and divisions form its headquarters location in Redwood City, California. While any business has the right to move its operations globally where it can obtain lower costs and increase profits, it does have an ethical responsibility to fully disclose quality and security levels to key customers (Harrison, 2004). Oracle however has not been as forthcoming with these disclosures, often creating entire outsourcing divisions

Marketing strategy is a method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in

As Jobber(2012) was claiming, the marketing concept is "Achieving corporate goals by meeting and exceeding customer needs, better than the competition". Marketing is the process of telling a true story in an unforgettable manner. As a consequence, it became an essential tool in the competitive business environment. The main objective is to maximize the company 's profit by showing up with stunning adverts. Bearing in mind the development of technology, "It is well known that markets grow by the reduction of unit prices: this is how the computer became a household necessity", this could not be possible without a good marketing strategy (Kapferer 2012, p.205).

Every organization needs to have a marketing strategy so that they know who are their competitors, which market they need to target, do they have resources to compete in that market and what strategies they need to adopt to gain competitive position in the industry. The most important thing is with the help of marketing, company is able to make people aware of its product.

One of the toughest challenges of new businesses is attracting new customers. Having an effective marketing strategy in place is a vital implementation in increasing the awareness of your product or service. The marketing strategy section should

Effective marketing begins with an estimated marketing strategy. A good marketing strategy helps in defining vision, mission and business goals and explains the steps need to achieve these goals.

Marketing strategy is the goal of the increasing sales and achieving the sustainable competitive advantages. Marketing strategy includes all the basic and long-term activities in the field of the marketing that deal with the analysis of the strategic initial situation of the company and the formulation, evaluation and selection of the market-oriented strategies and therefore it contributes to the goals of the company and its marketing objectives.

• Export goals and objectives: how does the exporting activity contribute to achieving the overall goals and objectives?