Resource Based View and Porter's Five Forces Analysis on Unilever

Unilever will want to regenerate their product so that they will be able to be the market leaders for the product again, this is going to be essential for some products where they rely on the business being a good market leader for most of their products. The shareholders will want to know about the business as they will want to have the business sot be the market leader for the company and they will also want to have the product regenerated as quick so that sales are not hit too effectively. They will also want the product to review and test why it has become a decline in sales to make sure that they are going to stop it from happening to other

Unilever Sri Lanka is multi-national company which providing 400 brands spanning 14 categories of home. The company product portfolio includes different worldly recognized brands such as Lipton, Knorr, Dove and Omo. Moreover, Unilever spend €1 billion every year for research and development and owning five laboratories around the world in order to encourage and explore mew things. Further, Unilever consider the customer research as vital part of the organization as it gives the feedback of customers about their current and new products. In present 174000 people work under the Unilever as employees and support thousands of distributors, contractors, and suppliers for their career. Thus, companys’ oral brands such as Mentadent, Peposodent and

Unilever believes in the sustainable growth and use of renewable sources of energy. It is also very watchful of employee health and has managed to bring down its accidental rate by a high margin. Unilever’s vision includes a better way for living for its consumers and better use of the products that they use. It maintains a high standard of its products by following stringent standards which helps in maintaining consumer satisfaction. Over the years, after working for different social projects like Water conservation and Food for all, it has grown its image as a socially aware and responsible

This report aims to analyse the financial position of Unilever PLC within its daily operating activities and it also compares the company’s performance with its key competitor, the Proctor and Gamble Company (P&G). The report also includes background of both the companies and an industry overview. To better understand the performance of both the companies, the segmental analyses have been done for both region and products. Due to the global crisis, Unilever and P&G both are facing price rise and inflation pressures, also instability in the Eurozone. All these factors are strongly impacting their operation activity and long-term growth decision plan. Finally After a careful examination of the financial ratios of both the companies, we recommend Unilever as a good company to invest as compared to P&G .The reasons for the following can be seen in the report below.

However, it is important to remember not all of these resources may be relevant. The RBV of a firm is only concerned in resources that can be a source of sustained competitive advantage for the firm.

* 218 retail stores in Canada, 4 retail stores in USA (NY) and 9 licensed in the Middle East.

Unilever has an extremely legitimate framework through which they control their stock. They create the merchandise as indicated by the requests and tastes of their clients. A one of a kind inventory network and distribution center limit is greater test for them. They had an exceptionally solid stock control at their distinctive appropriation focuses, where they control the free market activity of their items. Unilever has likewise a legitimate distribution center administration framework in which they capacitated their inventories.

According to the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition”. However, as Keller highlights, a brand is also “something that has actually created a certain amount of awareness, reputation, prominence, and so on in the marketplace”. Therefore, a brand is an identity created to differentiate itself from the competitors and to be remembered in consumer’s mind.

Hindustan Unilever Limited (HUL) is one of the strongest FMCG Company having a long standing in India with the motto that what is good for India will be good for HUL. HUL is a household name in most of the categories of the products. With right vision statement which includes the environmental vision the company is growing as sustainable company. The brands are manufactured in 29 owned factories across the country having more than 18,000 employees. The company has over 1800 suppliers and associates, 3500 stockists and coverage of 7 million outlets which includes direct coverage of 3 million outlets through their distribution partners Project Shakti. The turnover of the company in the fiscal year 2014-15 was 30,170 crores. HUL has products in categories of personal care products, cleaning products, food category and water purifier and most of their brands are market leader in their category.

Unilever is a global giant whose products are available the world over. However, the brands under the Unilever flag appeal to the Sri Lankan consumer not because of their international acceptance and recognition, but because these brands cater to their habits and lifestyles. Communications at Unilever Sri Lanka are tailored with the Sri Lankan consumer in mind, and Ms. Silva stated that the company encourages its employees to consider the consumers as the priority in their daily operations.

Chapter 9 review: The most important factor of chapter 9 is the break-even analysis. In this chapter, there are two charts showing the break-even points. In a generalized break-even analysis chart, there are two break-even points and in the center of the points remains the profit area. However, in a linear break-even chart, there remains just one break-even point where prior to this point is an operating loss and after the break-even point is a positive operating profit. The break-even points show when an organizations revenue costs and output are equal. In conclusion, managers must be aware of the break-even points of the organization to ensure the organization will be successful.

Dabur India Ltd is one of India's driving FMCG Companies with Revenues of about US$750 Million (over Rs 3416 Crore) and Market Capitalization of over US$3.5 Billion (over Rs 16,000 Crore). Expanding on a legacy of value and experience of more than 125 years, Dabur is today India's most trusted name and the world's biggest Ayurvedic and Natural Health Care Company.

Unilever is the corporation that produces wide variety of products such as Axe deodorant, Vaseline, Surf detergent, and Lipton tea, among many other products used every day.

Identify the key actors and factors in a company¡¦s marketing environment that affects its ability to serve its target customers effectively?

This helps product development as internal chefs can freely do experiments and explore new food solutions