Responsibilities of a Marketing Manager

What is marketing? Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy both individual and organizational goals. Marketing also include being able to get the goods from the producer to the consumer. The producer is responsible for the design and manufacture of goods. Marketing also includes market research and product development, design, and testing. Marketing concentrates primarily on the buyers, or consumers and determining their needs and desires. Companies then need to stress the availability of products and the important product features. You then need to develop strategies to persuade them to buy and keep their satisfaction with the product. Marketing management includes planning,

Marketing is one of the most important aspects of a business. According to Peter Drucker “There will always, one can assume, be need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customers so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available.” (Peter Drucker, Marketing Management, Philip Kotler).

The role of a marketing manager is very important. The marketing manager is the one person who gets the product made by the company sold in the market. They are the one who develop a marketing strategy. They manage the mix in the market. They are the people who manage the success of the company and they are the one who manages the budget in the company. They guide the development of the products and they guide the whole company. The following are the functions of every marketing manager.

Marketing is an important part of the business organization; it is more than just promoting and selling a product. Marketing is gratifying the changing needs of the customer. This can be best summed up by the very successful businessman Bill Gates when he quoted, "Your most unhappy customers are your greatest source of learning ". The purpose of this paper is to define marketing from at least two different sources; based on these definitions I will explain the importance of marketing in organizational success. Also, I will offer three examples from the business world of the importance of marketing to the

In order to have a successful business, you need two things. A product, and sales skills. Marketing focuses on the latter, specializing in the packaging and advertising of a product or service. Marketing is one of the fastest growing industries in the business world, with the average company inbound marketing budget going up by 49%. In the age of social media, marketing is more important than ever. Those interested in going into the marketing field must be ready for some struggles, as it can get highly competitive. With the large opportunity for growth in this field, extensive salary, and opportunities offered, this job can be perfect for those searching excitement, fast-paced jobs with plenty of room for meeting

Marketing - The marketing function is responsible for identifying, anticipating and satisfying customer requirements. The marketing function have to carry out market

The role of marketing in an organization is critical to its success. Marketing can be defined as “the management process through which goods and services move from concept to the customer” (businessdictionary.com). Marketing focuses on

Marketing is about making sure that a business is providing the goods and services that customers want. It involves identifying and anticipating what consumers want today and will want in the future. The marketing department then plays an important role in taking these goods and services to market through all the channels the business sells through.

Every company depends on an efficient marketing program to fulfill customers' needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction before considering offering a product. Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has been exposed to different kinds of marketing or advertising depending upon personal necessities such as T.V commercials, radio, internet, etc.

Knowing the definition of a job is only the first steps in deciding if that job is for you, but it is a good place to start. The American Marketing Association defines its trade as: "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." To add to that marketing managers, have the added responsibilities of hiring staff and team building; vision casting and strategic planning; and managing budgets and tracking their results, along with regular duties of marketing (Reports, 2016). Well that is a start, but to really understand a job a person should also look in to lifestyle, economics, geographic, company, and mobility too. These aspects of a job can make the difference when trying to decide on what you want to do and where you want to go in life.

Marketing manager play a key role in organizing all the marketing activities of the company. Marketing manager should has abilities to deliver products and service to customers, organizing the market segment, increase company’s marketing share, work with other employees. Therefore, marketing manager position requires the applicants to have a good knowledge of marketing functions and strategies in order to create an effective influence for the organization to achieve goals.

Marketing Manager – The individual in this position must have both marketing and industry experience.

In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and

In technical marketing, you must have the proper technical knowledge of the functioning of the product which is to be advertised. The job of a market manager involves various traits and he has to perform the below listed functions:

Marketing as a managerial function in an organization involves identifying the market opportunities, planning the marketing strategies, implementing marketing plans, controlling marketing activities and measuring marketing campaign….. Marketing manager take responsibility to engage those functions and encourage teams to perform as it would be the organizational objectives are successful. Particularly, marketing manager should think about creative thinking skill as the skills need to be an intelligent marketing manager. Great marketing manager did not repeat the same thing or consider situation with original aspect in the other hand people attempt to develop innovations, new solutions or wow ideas (Kaplan, 2015). In the same way, creative thinking skill was place on the list of qualification that the successful marketing manager will be, for example; Kao Australia advertised to recruit a marketing manager position on recruitment website the company refers an individual quality that marketing manager should be creative in nature. If people aspire to be a marketing manager, marketing knowledge and previous work experience are not enough it is a basic feature therefor people have to install creative thinking to be a special feature which an importance part to make people are beyond the marketing manager.