Restaurant Development

I will continue to offer the hot and cold beverages and add healthy and organic breakfast and lunch with homemade pastry at a reasonable price. I also will target all of the university students and staffs by offering them a discount with a reward card. Also I will hand out flyers to all nearby businesses in the area and advertise in the local newspaper biweekly. Moreover, I will extend my business to cater for all events such as: gaming tournaments, art show, Special events and more. If you are a loyalty customer you will receive additional discount on all catering. Since this is a newly develop area any new business open in the area will received free lunch for a day for employees and staff.

The restaurant targets middle to lower-middle class families with children, as well as adults and seniors, located in Orlando, Florida. The area within 15 minutes of the store has 10,000 families, mostly from lower to middle class neighborhoods. Average family size is 4 people per household. There is no direct competition; however, there are fast food restaurants like McDonald’s, Taco Bell and Wendy’s in the geographical target market. The lower to middle class population is growing at about 6% per year over the next five years in this area.

Typically, consumers go out to eat not only for good food, but we also expect good services, fresh ingredients, proximity, and an atmosphere to match. My client is The Varsity Club Tavern in Morgantown, WV. Usually just referred to as The Varsity Club, but the tavern part gives a little hint to the overall feel of the restaurant. As you may know, taverns are places that sell beer and other beverages and some of the time food. The Varsity Club offers an extensive beer selection and

Question 8. TCO 6. Discuss the importance of matching the restaurant’s concept to the location.

3) How should new store offering catering option so that it can generate additional revenue and be competitive over other MSC stores that also have catering option?

-CMG focused on operational efficiency Restaurants size which are smaller than competitors (1000 & 2800 sq ft, cost-$850000 to open) Need only a few employee by Limiting menu and using an assembly line system for food preparation (unique style of food preparation)

As many of us who live around Oskaloosa know, the town has a very small selection of restaurant options here. For instance, taking the family out for a nice dinner or even going on a date, having to drive at least fifteen minutes to the get to the nearest decent restaurant that is worth the money is a bit of a downer. Working as a waitress at several places has proven that restaurant options in Oskaloosa to sit down and enjoy the meal experience are very limited. Although Oskaloosa does have a fairly good variety of fast food chain restaurants that are good for people on the go, the town strongly lacks in good choices for sit down meals as well as fancier restaurants that serve well for dates and other finer occasions. The citizens and representatives of Osky need to find a way to offer these businesses that are lacking to ourselves and to people who visit the town.

The demographics of Melrose represent an ideal spot for a Sonny’s BBQ. Melrose is made up of rural people that BBQ is the stereotypical target of. This is even better for our company because typically you see that rural people appreciate quality southern BBQ more than urban people do. The closest big city to Melrose would be Gainesville, FL which is only 20-minute drive away. According to City-Data.com, In Gainesville, there are close to 128,000 people with an average income of about 31,000 dollars a year (Gainesville, Florida, 2008). While zipcode.org reports that only about 6,000 people live in Melrose, the average income per household is approximately $37,000(City of Melrose, FL Zip Codes, n.d.). The website also states that a large portion of the population of Melrose consists of people in their late 40’s and early 50’s. People in this age range are usually seen to be the largest partakers of southern BBQ, establishing an initial consumer base. The numbers look promising enough for the potential restaurant, it is possible that the majority of customers will come from close towns or from travelers, since it will be right off a state road. Though the population of Melrose will not be where the majority of this restaurants traffic will come from, compared to Gainesville the income average appears stable. One potential threat to our restaurant could come from crime as bestplaces.net shows (Crime,

George should focus on a market for his restaurant, that being, a family-style diner with family-like staffs because he already had that concept envisioned throughout his childhood. From the case, the vast majority of customers are seniors. To broaden Dundas Street Grille’s target market, discounts can be given to students on certain days of the week to attract the younger generation. Moreover, seniors can receive a promotion for those who bring along their family members. In the end, the restaurant will foresee a steady growth in revenue and profitability due to the expanded customer base.

We appreciate your feedback on our restaurant. Thank you for your comments; they will be used to guide us in future decision-making.

There are numerous businesses and stores located in the Madison area. Most are popular year round and feature a hometown feel with American style food. My new business, Pudding Pops, is located in downtown Madison; it is in the heart of the campus and downtown, located on N Park St near Bascom Hill. Clearly, there is a ton of competition right around that area. Some of them include- The University Club, Starbucks, Chipotle, Porta Bella, Five Guys, QDOBA, The Madison Blind, Nitty Gritty, and Bassett Street Brunch Club. This perceptual map shows which of our competition is a more expensive or cheap restaurant, or more popular in the winter or summer- the middle being popular in both.

Imagine an intense hunger creeping up in your stomach; the hunger is churning around in hyper vortex; you have had a draining day and you do not feel like doing the arduous task firing up the stove or microwave. Fortunately, you have the amazing restaurant options of Perry County to go to. The marvelous offerings of Perry County filter through your mind as your hunger is monumentally increased with each second. The lining of your stomach feels as if it will start to cannibalize itself. I have experienced this dilemma multiple times throughout my life because Tell City just has so many considerable restaurants to consider. Each of the restaurants has their own first-rate qualities that bring them into consideration for my business.

Going out to eat at a fabulous restaurant can be a fun and interesting experience. The food will often be tasty, but the cost may be a deterrent from coming back more often. A great way to enjoy food that you like at a particular restaurant is to make a list of restaurant copycat recipes.

The purpose of this paper is to summarize the considerations that Target Corporation must take into account to determine the market feasibility of opening gourmet restaurants inside its stores. A brief history of the corporation will provide the reader with some general information about the company’s early years. A situation analysis will then address much of what the Marketing Department must consider, including trends, product life cycle stage, opportunities and threats, as well as potential strengths and weaknesses. The paper goes on to discuss Target’s customer profile, and how that will be a determining

This paper will focus on the second phase of a business plan for The Fox Den Food Park. The business proposal is to provide a permanent central location for gourmet food trucks to be able to rely upon. A consistent location helps the food truck vendors establish a strong customer base and set a specific schedule to let their customers know when and where they will be located. Marketing Strategy