Restaurant Review: The Red Arrow Diner

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The Red Arrow Diner, with locations in Milford and Manchester, New Hampshire, is a popular stop for "wicked good food" for a range of clientele seeking the authentic New England diner experience. Visitors have included candidates, politicians, and celebrities, including Guy Fieri of the Food Network's Diners, Drive-ins and Dives, and Manchester native Adam Sandler, for whom a specialty burger is named. The website encourages action from the audience in several ways. The complete seven page memo is provided in PDF format for diners to peruse before they come in to eat. Business people can get basic information about franchise opportunities. Customers can order products online, including some bakery items and logo merchandise such as mugs and tee shirts. Customers are encouraged to "like" the Red Arrow on Facebook. Twitter comments are posted on the site, and those who are interested can subscribe to an RSS feed. YouTube videos are embedded in the site and show happy customers in the diner. There is also a YouTube clip of Food Network host Guy Fieri and his visit to the Red Arrow. The text is fairly easy to read. The sans serif font, white against a variegated red background, does not particularly reinforce or enhance the intended message. Contact information is easy to find via a pull-down menu on the navigation bar across the top of the page. Users can contact the Red Diner via Facebook, Twitter, or via an email form with boxes to complete. It is possible to submit an

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