Restaurant Sustainability

The growing locavore movement suggests that local food is key for healthy eating and community growth. One would imagine that the closer the source of one’s food is from, the healthier and more sustainable it is, right? However, this is not the case. In the set of locavore articles, the authors provide information to show that the locavore movement brings about issues involving inefficiency, energy use, and impracticality.

The food industry has a large impact on individuals and will affect wider communities in the future. The rush of today’s society has pushed food production to become more commercialized with prepackaged/premade based foods. For numerous reasons such as time, work and costs of living, people are wanting meals that are cheap, fast, easy and don’t require much effort. This is due to many obligations and priorities in life that are put above

Consumers have become increasingly detached from their food as America’s food system grows larger and continues to ruin the environment. The main problem is that most consumers do not know how their consumption habits affect the ecosystem around them. Nor do they know about how their food was produced. Information about how and where the food is being produced and wasted is essential, so people can shop responsibly. Short of legislation, Americans make choices at the grocery store. It is essential for all Americans to cast in a vote with their dollars to change the way that food is produced in the United States resulting in more sustainable food being more accessible in the aisles of the grocery store for all Americans.

Drive around any reasonably sized town in America, and there will likely be a fast food restaurant. However, it is also probable that there be restaurants lining the streets too. In the short essay “Don’t Blame the Eater” by David Zinczenko, the author argues that it is difficult to find economical and convenient alternatives to fast-food restaurants. Conversely, grocery stores and sit down restaurants are widespread, providing customers with healthy choices. Grocery stores provide a wide array of healthy foods and ingredients to prepare a meal with. Fortunately, many restaurants will have nutritious options for health conscious individuals. While some may find it challenging to ignore the conveniences of fast-food restaurants, it takes very

Today’s society is becoming increasingly more health conscious. Consumers are aware of calories, obesity, sodium content and fatty food intake issues. Many restaurants have responded to the healthy eating trend by expanding the number of healthy food choices on their menus. A study found that American fast-food chains increased their healthy menu items by 65% during the second quarter of 2009 to the second quarter of 2010 (Midday, 2010). Another important social factor is the desire to be socially responsible. More restaurants are going green by choosing local ingredients, meats, and vegetables over those shipped from thousands of miles away. A study reports that around 80% of Americans consider themselves to be environmentally conscious. The same study found that over 60% of Americans prefer to eat at eco-friendly or green restaurants (Hubpages, 2010).

Frog’s Leap Winery is located in Napa, California has recently made steps to become more socially responsible and self-sustainable. This case analysis will study the effectiveness of the company’s newly implemented strategies and provides constructive feedback for the company. The winery industry is highly populated and Frog’s Leap Winery is only one of the thousands that consumers have to select from. The current market is very health conscious and these “green” consumers focus primarily on “Lifestyles of Health and Sustainability. The company has expanded it’s vineyards and increased it’s net sales with the past 10 years by emphasizing to the importance of the “triple bottom line,” which the

Changes in customer preferences, general economic conditions, discretionary spending priorities, demographic trends, traffic patterns and the type, number and location of competing restaurants have a moderate effect on the restaurant industry (Chipotle, 2010). One example of customer preferences being a driver in the industry is the “Whole Food-ism Movement” which has put a large focus on organic, antibiotic-free, and non-processed foods (Mansolillo, 2007). Consumers now look for healthier options when eating and an overall healthier lifestyle. Chipotle has been able to benefit from this movement by carrying on their “Food with Integrity” mission (Chipotle, 2010).

McDonald’s PLC, is one of the largest fast food chains in the world, with 32,000 outlets in 117 countries. In the UK the first restaurant opened in 1974 and now in the UK stores alone, the chain serves 2.5 million customers daily. In the early 2000’s McDonalds saw for the first time some of its outlets closing, and drastically had to rethink the way that it operated. It was struck with a damaging title of the firm that didn’t care with non-eco-friendly practises, (the ecologist: 2011) and with the negative publicity

For this Business Strategy Report, I have selected a restaurant chain named Nando’s. It was established in 1987 by two friends, Fernando Duarte and Robert Brozin (Nando’s.com, 2017). Although being a South African brand it has Portuguese influence and the restaurant chain depicts these designs. Nando’s specialty is flame-grilled chicken spiced with their unique selection of marinade sauces and spices ranging from mild to extra hot and for those individuals not into the hot stuff, there’s a lemon and herb option. It also has other selected food options to choose from in their attractive menu. Its niche market is working middle class male and female customers who enjoy spicy food and casual dining. It also caters for kids and families.

Sustainability has become a great topic of interest in many arenas. Particularly, leading organizations are recognizing sustainability needs to be an essential aspect of their long term strategies. With this recognition, better business practices are being sought by investors as well as sustainability is becoming a driving force for better efficiencies and innovation. Two organizations, Wal-Mart and Starbucks, have both took on sustainability as long term initiatives to address their customer needs and affect how their suppliers operate.

Additionally, on a socio-cultural level, many consumers feel that restaurants partaking in green initiatives and operations are doing their part to not only help sustain the earth but also to conserving natural resources (Hu, Parsa & Self, 2010). “Going green” is not simply a trend in the food service industry but around the world and in all forms of business. Corporate companies consider “going green” as a sensible business strategy in building recognition for corporate social responsibility among consumers concerned with environmental conservation efforts. Lastly, technological initiatives such as Energy Star appliances (dishwashers, refrigerators, ice machines, etc.) and faucets that use less water must also be analyzed in their ecological conservation capability and weighed against their financial costs (University of Notre Dame, 2014).

What are factors influence to customer purchase behavioral? How is good management system impact to employee performance delivery high quality service?

Every living being are directly or indirectly depend on natural environment. Sustainability helps to balance financial, social, and environmental factors to facilitate responsible business decision making over the immediate and long term. . Sustainability refers to meeting the needs of present generation without compromising the ability of future generations to meet their own needs (Oxford University press 1987, p.43). Sustainability is also being protective and aware of use of natural resources and development that meets the need of present and everything that is need for our survival and well being depends, directly or indirectly on our natural environment. According to Environmental Protection Agency (EPA) Sustainability is

as well as sponsoring environmental protection events. All these efforts not only can enhance McDonald's

Sunchips provides not only a “healthier” chip but also uses renewable energy and a biodegradable bag and encourages consumers to join their eco movement. Other companies, such as Pepsi and Volkswagen, are joining in too. The “Refresh Everything” project launched by the major soda chain is attempting to make its product more environmentally friendly, and Volkswagen is taking even bigger strides with its movement, “The Fun Theory,” which encourages customers to be green while making the process fun (Park 1). Other major corporations jumping on the green bandwagon include Hewlett Packard, which boasts its recycling efforts and energy efficiency, and Ben and Jerry’s with its effort to “Lick Global Warming” and employ other eco-conscious practices (Rottkamp 1). While these strategies have shed light on being friendly to our planet, the fact remains that the large portion of our population simply is not embracing it.