Restrictions on Advertising Aimed Towards Children

641 Words Jan 16th, 2018 3 Pages
A number of ethical perspectives confirms this fact, which is well elucidated in Stephanie Clifford's "A Fine Line When Ads and Children Mix" which ran in the New York Times. The basic premise for why there needs to be restrictions on advertising aimed towards children is that children do not have the cognitive prowess or development to distinguish between clever marketing and items of consumption that they actually need. This fact holds true not only for food items, but for other items including toys and clothing as well. From a deontological perspective, then, it is inherently wrong or immoral to take advantage of someone, which is what children's advertising is essentially doing. And from a consequentialist perspective, advertising towards children can produce harmful effects. Children lack temperance, and the steady influx of promotional material directed towards them has the proclivity to make them incontinent from a variety of perspectives including that involving the food they eat, to the toys they play with. These unhealthy outcomes would make a consequentialist attempt to regulate advertising towards children. In attempting to determine whether or not the marketing of food to children has a an impact on their degree of consumption and their levels of obesity, it is essential to examine the article by Patrick Basham and John Luik entitled "A Happy Meal Ban is Nothing to Smile About". These two…
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