Essay on Restructuring the Marketing Function for Greater Efficiency

8. What are the five key dimensions of the marketing environment? How can marketers stay abreast of changes in each

To grow as a company, managers must understand that there are three main influences that impact on the function of marketing:

All things considered, communication must be improved. It is my belief that if employees are informed and made to feel a part of a functioning team, we will see a great improvement in employee morale, more error-free projects will be produced, and client deadlines will be met with less overtime requirements. In order to open the lines of communication, to boost employee morale, to reduce the number of overtime hours, to eliminate client dissatisfaction, and to enhance the project quality, and to improve on performance, I recommend that the following steps be enacted. • • • • • • • The CEO will hold weekly staff meetings Department managers will conduct a weekly staff meeting An all-hands meeting will be held monthly Publish a monthly newsletter Place suggestion boxes in every department Implement a project tracking system Appoint an employee to schedule and monitor the progress of all projects

Prosperous businesses should ensure dedicated frontrunners and supervisors that cultivate, reinforce, and reassure member of staff endurance within a business. At hand is a substantial differentiation concerning guidance and supervision. Generally leadership can be perceived as a perception of communication and business’s visualization, whereas, management can be viewed as achievement of the business’s visualization. It is to my belief that when speaking of leadership and management, the two stands strongly connected, yet equally signify and sustain different assignment and obligations.

1. Compared with other approaches to business, the marketing concept is distinct in that it

Within this assignment I will describe my understanding of the links between management and leadership, the skills and styles of management and leadership, the application of management and leadership theories in an organisational context and planning for the development of management and leadership skills.

In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization’s marketing strategy and tactics.

1. Explain and give examples of the differences between management and leadership in organisations describing appropriate behaviours and skills that should be demonstrated.

As I reflect back over these last five weeks I now have a clearer view of marketing and how it affects not just the consumers of the world and the companies with their marketing managers, but how it affects me. Yes, I am a consumer who clips coupons, budgets my finances, and looks for sale items and this marketing class has taught me that marketing is more than selling or advertising. Marketing managers have a difficult job, as marketing involves identifying, meeting and satisfying the needs of customers or clients with goods and or services. Coming up with different strategies and marketing mixes is challenging because we live in a changing world with people who needs and financial situations are different. Yet still marketing engulfs every part of our daily lives. From what type of breakfast we eat, to where we shop, and even in our work environment. As I examine marketing, I will blend aspect to my career path as I make myself marketable for the future and aid my employer in the growth and survival in the economy.

Marketing has become more and more important, especially as the purposes of marketing expanded into performing marketing researches. Through marketing researches, it is asserted that marketing starts with a real customer need. Classic marketing, has, nonetheless, focused on making the need that will draw customers, and this stresses the advertising power of marketing (Woodall 2007, p.1284). This is also called the sales concept of marketing (Woodall 2007, p.1285). An example is how advertising lures people into buying a brand, because of the

The third table is to outline some of the activities we might find at each stage of the marketing process; this is brief summary of the importance of the different stages.

There are many differing theories on the styles of management and leadership which attempt to differentiate the skills, strengths and personalities required between management and leadership although it is clear from the studies of these theorists that many of the skills are applicable to both.

Whereas the mission defines the scope of a business or business unit and the goals define its strategic performance dimensions, its business unit competencies determine the means for achieving success.

On the other side, the position of senior market specialists requires identifying industry trends, evaluating new business opportunities, and establishing sales goals. Specialists are team players who develop general market and specific client strategies to help the account executives obtain a sale. Market specialists needs to be strategic in identifying patterns, anticipate problems and provide relevant solutions. They are relator and work as a team to achieve a goal. Their talent of individualization and positive attitude motivates the team to achieve maximized productivity. They are arranger who has to be organized in preparing and executing little possible details by following a standard approach. Illustrating signs of a visionary, Green’s talent of inventive way of working makes him capable to be a successful senior market specialist. However, Green is struggling with his position due to following reasons that he can work on by changing his perspective and managing up:

The relation between leadership and management has for a longtime influenced how organizations are perceived. It has also contributed to maintain some type of confusion in education and within the organization itself.