means of stratified random sampling. A questionnaire of 21 questions was prepared to gather the required information from the respondents. 4. Hypotheses: H1: Women are more impulsive buyers than men and need retail therapy more often. H2: Plastic Money promotes impulsive buying. 5. Data Collection: A) Primary Data: Primary data was collected from a first-hand experience and with the help of self-administered questionnaire.A sample of the final questionnaire is presented on page
Introduction Consumer buying behavior has became great interest to the marketing researches (Ali & Hasnu 2013, p. 1). Understanding the consumer buying behavior unable the mall managers plan effective marketing strategies. Researchers have identified number of different factors that influence consumer buying behavior. Retail environmental factors is one of these factors. This literature review seeks to identify the retail environmental factors that influence consumer buying behavior. The structure
involved in. The organization I have been involved in claims; “All of our media buyers have prior sales and sales manager experience in broadcast, outdoor, print, and online media. Their knowledge and experience in planning, research, negotiation, and buying will have a direct impact on the final success of your campaign.” The leadership they can provide by knowing where to go with your campaign and with the experience they can guide you to success. Another important concept the book talks about is
Study objective: Understanding of MPM and measuring improvement in store sales . INTRODUCTION Retail enterprise is a kind of commercial enterprise with high level of competition. The success of retail business depends on how fast can a retailer recognize consumer behavior and buying pattern. Retail business must focus on the factor affecting consumer buying pattern and elements that shifts customers buying decision. Store atmospheric attributes (which include shade, lighting fixtures, income personnel
spend excessive investment into the storefront surroundings developed by specialized designers (Yildirim et al, 2007). They are an essential part of a shopper’s surrounding during a female shopping experience and therefore have an impact on buying behavior in retail framework. There are two main principles that window displays should serve: it must identify the store image and products, and to motivate customers to have positive shopping attitudes. Apart from window displays, promotional signage of merchandise
nascent stage for the Indian retail industry; therefore a professional program on Visual Merchandising will go a long way in
Thus it has a potential to expand its customer base by establishing retail presence in multi brand stores such as PFDC and Tehzeeb. This would create convenience for the customers who wish to tangibly inspect the product before purchasing it. The literature review is based on variables such as expanding the business to retail stores, necessary handbag features required and types of handbag customers. Expanding the business to retail stores: Adapting to the changing market dynamics is seen to be the
desirable approach to differentiate from other competitors. The ―store as brand‖ and retail branding is emerging as one of the most important strategic initiatives in the modern retail industry specially in United States and Europe (Carpenter et al, 2005, pp.43-53). Better customers experience has become center of attention for the retailers, which have made retailers to focus on the store design and improving the retail environment. Consumers’ perceptions of store image and shopping
Retail does not only mean retail store operations; it means creating a commercially viable product, putting it on the shelf and selling it and everythi ng in between – from design to merchandising, marketing, visual merchandising, retail planning, store interior projects – the entire scale and each role as exciting as other. From an analytical standpoint the business of retailing may be divided into a number of functions. In unorganized retailing all the following tasks are necessary: Merchandising
FREE-FLOW LAYOUT | Incread creativity in decor items to display?sed impulse buyingVisual appealFlexibility | Possible confusionWaste of floor spaceDifficulty in cleaning | 2. What psychological effects of a pharmacy layout may influence customer-buying behavior? * Value/Fashion image – Presentation of the product influences