Retail Environment Elements That Influence Consumer Shopping Behavior

1311 Words6 Pages
Introduction Understanding consumer buying behaviors have become very important as a managerial need (Asim, A., & Saf, 2013, P. 560). Thus, it enables mall managers implementing effective marketing strategies. In line with this managerial need, researchers have identified number of different factors that influence consumer buying behavior like retail environment which is one of the most important factors, affecting consumers’ purchase process. This literature review seeks to identify retail environment elements that influence consumer shopping behavior. The structure of this literature review is as follows. Firstly, the review describes the search process for the relevant studies. Following this, the review then explains the studies thematic analysis. Finally, the review provides an overall discussion of the findings and to identify the gaps in the literature. The search process In order to conduct the search for relevant articles, the Pro Quest was searched. As the research is about impact of retail environment elements on consumers shopping behavior the combinations of the following key words were used (buying behavior or shopping behavior or Spending behavior) and (consumers or shoppers) and (mall environment or mall atmosphere or mall attributes) The following limits were applied to the search results: studies published between 2000 and 2015, and written in the English language. As a result of this search, ten studies were identified. Additionally, the titles and
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