Retail Management

The most important component of Nordstrom's retail mix is its customer service. The retail environment is completely customer driven and giving the customer satisfaction in every possible manner is very important. The point of view that ‘Service Pays’ is accepted by the retailer today

Consumers are always satisfied with good customer service. When it comes to retail store customer service and satisfaction it is important because department stores are large in size and finding help can be difficult. Colloquy, a company concerned with building customer value, released a survey and asked 3,000 consumers across five geographical areas to rate their personal experiences with retailers. Macy’s was ranked number one in the department store category, with the most loyal customers. To keep up with technology advances Macy’s has invested time and money into developing a more efficient online shopping site, Macys.com and Macysweddingchannel. This investment cost nearly $300 million in 2006-2008 is being used to scale-up these fast-growing businesses through improvements in delivery efficiency, online site functionality and customer service. To enhance the shopping experience at Macy’s 100 stores in 2007 experienced remodeling and began introducing the most advanced POS registers and systems to the sales floors nationwide. Macy’s passion is product and people. There continuing pursuit is to have unique fashionable merchandise ready for customer satisfaction. Macy’s promise is to always carry the best brands and the most-wanted items. They also believe in hiring the right employees. With the right employees, there will be a sense of motivation and helpfulness. The American Customer Satisfaction Index covers 200 companies’ products and

* Customer service- this step is the crucial step because this would determine if consumers return to the store. The employees should be nice, helpful and willing to help the consumers (Riley, 2012).

We all know that both Walmart and Macys are two of the most popular stores, they both have different concepts of the customer experience have manage to divide the public right down the middle. Macy’s stores serves high-end clientele, Walmart has more relaxed and price friendly appeal to those of who are in the middle or even low income. Many middle income Americans shop at Walmart primarily because of their low prices, there are shoppers that gathers shop for the quality of Macys. Is just a matter of asking shoppers a question: Why Walmart vs Macys? What is more important quality or quantity for the shopper’s money? Depending at their answer could change the future of each store, and maybe each store could change their perspective towers their shoppers.

We celebrate the special way we treat and relate to our customers. We think retailing is all about customer experience, and that is what really differentiates us.

My professor Evie Adomait at the University of Guelph wrote an interesting book that I am currently reading now called Cocktail Economics. As you might have guessed the book informs people about economics but is set up in a way that is suitable even for a common man. As the author mentioned in the book her main goal of the book is to inform people who think they know about economics but are actually misinformed. The authors have added an interesting and fun tone throughout the book to keep the reader entertained. The author begins the book with a story, a common story that always takes place at a cocktail party, as you. might have guessed it by the title. The books goal is to entertain its readers and interest them in the idea of the economic thought process. The book Cocktail Party

I have one question regarding the retail merchandising minor. Am I not eligible to pick up a retail merchandising minor since I am a student in the College of Food, Agricultural and Natural Resource Sciences? If not, is there a possible reason for an exception since I know I can potentially see myself in a retail merchandising career after

On a Tuesday afternoon, I went shopping at both Old Navy and American Eagle. While on my excursion I identified multiple differences within the separate organizations. This paper made me look at shopping from a whole different perspective. For example, knowing that I was analyzing the quality of service for this assignment, I paid more attention to smaller details, ones that I do not generally realize while going through the motions of shopping.

This paper seeks some of the major developments in the strategies of Big Lots Inc. in order to improve their market share. The main problem that this paper would like to investigate is the kinds of marketing strategies that the company employs in order to achieve greater market share. This paper would also assess the kind of competition and market structure that exists in the retail industry and how this is addressed through the strategies of the company. In addition to this, this would also try to probe on some of the financial strategies that the company used in order to

For my customer service project in retail I chose Tops, Wegmans, Aldi’s, Save a lot and IGA. The way for any business to be successful and have longevity must provide “excellent customer service”. To establish “excellent customer service” a business must build a relationship with each and every customer that comes in. A business needs to promote a positive, helpful and friendly environment. Let’s start with the employees that are hired at these businesses. Each employee needs to be trained in the businesses products, prices warranties/technical support if needed. There is nothing more frustrating than being a customer asking someone who works at the business and they have no idea what you’re asking or if they even carry what you’re asking for. As a customer you want to be able to get in and out of a store in a timely manner, or “seamless” experience. For the retail stores I picked that would include knowledgeable, friendly staff with minimal long lines for check out. I will rate the following retail stores that was listed above from worse to best.

Executive Summary The research aims to investigate the relationship between how Nordstrom has adopted to improve its customer centricity by the SERVQUAL and the 3Ps analysis. SERVQUAL was developed by A. Parasuranman, Leonard Berry and Valerie A Zeithaml in the 1980s. According to Parasuraman, Berry, & Zeithaml, SERVQUAL is a multi-item scale developed to assess customer perceptions of service quality in service and retail businesses (Parasuranman, Berry, & Zeithaml, 1988). The five dimensions of SERVQUAL, which are tangibles, reliability, responsiveness, assurance, and empathy.

In regards to the planning component of management Macy's will want its quality and value proposition to consumers to be consistent throughout all its stores. American business wants a homogenous

2. Which of the following is NOT one of the broad factors manufacturers must consider when establishing a strategy for getting their products into the hands of the ultimate customer?

General Nutrition Companies, INC. was founded in Pittsburgh, Pennsylvania by David Shakarian in 1935 as a single, specialized, general health retail store (Histories, 2011). Since

Inditex ensures that its fashion is fast through its supply chain efforts. They have created new methods to enable store managers to order and display merchandise faster and added cargo routes for shipping goods. The company ships clothing straight from the factory to stores and makes two-thirds of its goods in Spain and nearby countries, compared to most competitors who manufacture most of their clothing in Asia. Inditex has their sales managers monitoring computers, which are reporting sales at every store around the world. When a garment does well or fails, they are able to quickly tell designers if they need to come up with new ideas. They also have generated