Retail Marketing Project: Splash Fashion vs. Max Retailer

This report is based on the comparison between two organizations that deals with the Retail Company that operates hypermarkets. The report consists of a comparison between Canadian business and Indian business. For this project I have chosen Canada’s Walmart and India’s D’mart the Canadian Walmart is the multinational retail corporation.And Indian D’mart deals within India only.

You need to compare the effectiveness of the operational practices in two different types of retail agent.

As two separate companies, they have established a different approach towards the market, however with the right research and evaluation, Rousteing and The Bay have beautifully managed to make both sides collide with success. They have managed to design ready-to-wear for different target groups, for example, women’s outerwear shoes, men’s business attire, jewellery, as well as the latest Balmain Army collection inspired by Rousteing himself. They have made the price range of the products in the listed categories reasonable and affordable for premium quality clothing, accessories and footwear for both genders that are quality and price conscious. Also, in Toronto and Vancouver, The Bay has launched a showroom called “The Room” that features some of Balmain’s hottest but not-so-retail-friendly designer clothing from Rousteing’s runway collection. With the stratospheric prices, these items are obviously in display for the more sophisticated young female adults that completely disregard the price tag when they see something they genuinely adore. However, this was also an intelligent way for Rousteing and The Bay to promote their collection by giving the people of middle-class families to feel and take a closer glimpse of some high-quality handiwork. This makes the women of the demographic target market want to know what else Balmain has in store at The Bay, that is of similar quality, but with a more affordable

In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization’s marketing strategy and tactics.

Imagine you are part of a strategic planning group at a large corporation that is considering developing a new proposed product. The marketing director has asked your team to do a competitive market analysis to determine the product’s potential success. The analysis will focus on your primary competitor in the product’s market.

The warehousing locations used to hold the goods (the food and the clothing) may be identical in size but the number of locations is most likely different. Because of the fact that the Nike hoodies are bigger in size compared to the ‘Tesco Value Bread’ one may be lead to believe that Nike have purchased/hired out a lot more warehouses to contain their goods compared to Tesco. On the other hand, even though Nike may seem to have more warehouses than Tesco it doesn’t necessarily mean that they sell more, as there are different levels of demand for both the products.

As the company continues to evolve, it still stays true to its attractive qualities that have earned millions of loyal customers around the world. They have a commitment to quality. By only carrying 4000 stocked units in the warehouse, compared to 30,000 at your local super market, it can carefully choose its products. This insightful selection is based on quality, price, brand and features. Therefore, having the ability to offer the ultimate best value to its members.

To compliment the presentation you developed for criterion P1, you now need to produce a report where you will demonstrate higher-level skills through comparing or finding the similarities and differences between the marketing techniques used by the two organisations.

In this paper about the Marketing Mix, it will explain the elements of the marketing (product, place, price, and promotion). I have enclosed a chart about the Pricing Strategies Mix. I will also be selecting an organization by the name of Target in which I am familiar with and will describe the four elements of the marketing mix and how it impacts the organizations developmental marketing strategies and tactics.

The company's strengths are what make the company unique and prosper. The advantages that this company has, is their ability to make 1.7 Billion in sales profit for one year. They have over 1400 stores worldwide and have 17 different brands in which they acquire the billions of dollars that they make. The brand is considered a total Lifestyle brand. Some of their brands are BCBGGirls, To the Max, Herve Leger, BCBGMAXAZRIA, Max Azria, Max and Cleo and Street beat. They are able to produce 200,000 garments per day, and they can also ship 70 million units per year. BCBG

As a clothing store which is focusing on local designed and European designed clothes, our products are going to be high-end, fashionable, green and unique.

Furthermore, the product lines for its water business were developed around customer type and lifestyle. For instance, Propel was targeted towards the physically active consumers while Life Water was targeted towards image-driven consumers.

To compare the marketing plan of a small business and a large business where it reflects the strengths, weaknesses, opportunities and threats.

I am going to look at how a business successfully applies the marketing mix when launching a product. I am also going to compare and contrast traditional and digital methods of communication. I am also going to look at how Sony, when launching their Playstation 4, have applied the marketing mix, identified their target market and give recommendations on how they could have launched this product better.

The company offers value for money furnishing with a wide range of choice. Many of its products are designed to be modular / stackable which assists in multi-usage and personalisation of its products.