Retail Project

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A Retail Audit of Family Dollar 125 2nd Street Park Falls, WI Researched by: Scott Webster 200100906 Merchandising Management 10-104-186 Lisa Drews Northcentral Technical College February 4, 2015 Report Disclaimer This Report was created for student use as an example for learning purposes only. Northcentral Technical College Family Dollar Retail Audit Table of Contents 1. History and background of Family Dollar 2. Careers at Family Dollar 3. Managing Merchandise Assortment 4. Visual Merchandising 5. Retail Pricing 6. Retail Communication Mix 7. Reflection on this Audit 8. Bibliography History and background of Family Dollar Address Family Dollar Store I am…show more content…
With a unique merchandising concept providing consumers with convenience and everyday low prices, Family Dollar is well positioned to move forward as one of the fastest growing retailers in the country. 2000 – Annual sales exceed $3 billion. Distribution Center opens in Morehead, KY. 2001 – Family Dollar is added to the S&P 500 Index. 2002 – Family Dollar joins the ranks of the Fortune 500. Distribution Center opens in Maquoketa, IA. 2003 – Distribution Center opens in Odessa, TX. Family Dollar opens 5000th store in Jacksonville, FL. 2004 – Cash dividend increases for the 28th consecutive year. Annual sales exceed $5 billion. 2005 – Distribution Center open in Marianna, FL. Cash dividend increases for 29th consecutive year. 2006 – 2006 Cash dividend increases for 30th year. Distribution Center opens in Rome, NY. 2007 – Family Dollar establishes Family Hope to help Team Members affected by natural disasters. 2008 – Family Dollar stock finishes #1 among the S&P 500. 2009 – Family Dollar Celebrates 50th Anniversary. Number of Employees Family Dollar has 8,000 Stores in 46 States; 50,000 Team Members Target Customers Family dollars core customer is female head of household in her mid-40’s making less than $40,000/year. Family Dollar serves low to middle income customers. Family dollar want a minimum of 8,000 people in their trade area. Family Dollar's trade areas typically range from a one (1) mile radius in densely populated urban areas to
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