Situation Analysis 3
Problem Statement 6
Alternatives & Evaluations 7
Rick Wang, the managing director of RetailCo. Inc., the master franchisee for the Athlete 's Foot in China, was an American born Chinese, who began his career as an account director at Lintas, an international advertising agency. In 1992, he moved to Shanghai where he became the Vice President of marketing for Shanghai Fuller Foods Ltd. By 1997, Shanghai Fuller Foods Ltd was sold to Nestle and Wang decided to leave the company and strike it out on his own.
With the advice from an American friend at Nike, Rick Wang became acquainted with the athletic footwear industry. Wang entered the retail and …show more content…
On the subject of sales territory Wang suggested separating the Chinese market into regions: East China, North China and South China. Wang believed that the East China area was potentially the most important market in China and so he decided to focus on that area first. Second consideration would be the North China area and after these two regions were penetrated, development would then take place on the South China area. In terms of Royalty he negotiated a good deal getting a monthly royalty of 2.5% of net sales.
After the deal, Wang and six other colleagues underwent training at the Athlete 's Foot as to get a better idea on how the system worked. In September 1998, when the first store was opened in East China it was situated in a fashion center which targeted young customers between the ages of 20 and 25. Customers were also attracted to the store design and diverse name-brand products in the store. (The store design and equipment were the same as those stores in the United States).
Every RetailCo Inc store acted in accordance with the standard global Athlete 's Foot Inc. Each store was equipped with music, sport videos and fashionable designs that gave a pleasant atmosphere for shopping. All employees provided the best service to the customers. The service staff, were all trained before they began their work. The
Supply Chain Practice8994 Words | 36 Pages
identiﬁed in the literature review were observable within the case organisations. However, some additional themes were identiﬁed which are presented in Figure 3. 18 Helen Walker and Neil Jones Table I Description of participating companies RetailCo General retailer A leading international pharmacy-led health and beauty retailer A research-based pharmaceutical company operating in more than 100 countries £22.7bn 100,000 Yes, available on web site Yes, detailed supply chain policy as part of…
Retailco Essay1609 Words | 7 Pages
Introduction RetailCo is a "typically Dutch" retail organization, which takes good care of its employees. RetailCo is a centrally managed company with headquarters and various divisions like food, sales and distribution etc. This case study focuses on the sales division, which is the key division of RetailCo, in which the largest part of the employees (about 85%) work. RetailCo has a unique culture and a separate collective bargaining agreement, tailored specifically to the needs of this…
Performance Management Effectiveness: Lessons from Worldleading Firms9948 Words | 40 Pages
Fortune 500, Best companies to work for, America’s most admired Japan Global 500 4 0 2 2 0 0 7 M. Biron et al. Oilco Oil/energy UK/Netherlands Powerco France Japan, Singapore, UK, USA Dubai, Netherlands, Singapore, UK, USA France, Germany, UK Retailco Softco Sweden USA Teleco UK Netherlands, Sweden France, Germany, Italy, UK Belgium, Germany, UK Turboco Power generation and distribution Retail IT software and infrastructures Telecommunication/ IT services Aerospace, marine and energy Global…