Retailing and Sample Business Plan

Of the hundreds of named brand clothing that form part of the retail and fashion industry I chose to compare, for my analysis, Abercrombie & Fitch, Forever 21, American Eagle, and H&M. These stores are prominent, well-known for selling apparel, shoes, and accessories by the means of offering sales and promotions to their customers. This is a clever strategy for attracting customers, allowing them to believe that they bought goods at affordable, convenient prices – and not to mention the prestigious name prescribed to the clothing brands. Using keyhole.co as my main source, I obtained relevant and valuable information regarding the status of these brands. My intentions were to compare a period of 14 days, however, due to the limited access that I received from my free trial, the program only allowed me to see fewer of the dates than I anticipated. I want to take this opportunity and mention ahead of time that due to the various and distinctive products that are sold from these stores, when looking for the “spending capacity” I decided to focus on shirts/ jeans for men and women and compare the prices among them since each of these retailers carry those items and as a way to make this report easier to contrast and comprehend. Also, when approaching the section of “setting”, I screen-shotted some of the images on Instagram and made them into a collage to separate the type of clothes and trends that each of these brands sell currently. In the following modules

and/or the brand and those interested in price (Birtwistle and Freathy, 1998). The clothing market can be segmented into fashion-conscious

II. Over the past few years, fast fashion has been an extremely hot segment and source to help some clothing companies increasing on their economic growth.

The business plan is intended solely for informational purposes to assist you with a due-diligence investigation of this project. The information contained herein is believed to be reliable, but the management team makes no representations or warranties with respect to this information. The financial projects that are part of this plan represent estimates based on extensive research and on assumptions considered reasonable, but they are of course, not guaranteed. The contents of this plan are confidential and are not to be reproduced without express written consent.

Next, following the framework, the company must evaluate whether the product will be successful. Researching the company’s competition as well as the average market share could give insight to whether certain styles of high-end children’s clothing would be successful in the current market. Also, researching potential threats to business will be useful in designing a product that, both, fills the needs of the customers and offers features that can be protected by either a patent or trade

The purpose of this business plan is to raise enough money to open and run a

Children clothing are become more and more important in the recent years because the country 's fertility rate booms (Askbaby, 2010). Primark increased its market share in the children clothing which could help in boosting the whole sale (Fletcher, 2007). According to Smithers,

The global women’s clothing industry is expected to exceed $621 billion in 2014, marking a 12% increase in five years, reports MarketLine. Clothing retailers account for the largest share of the market at almost 65% in terms of value. We will first seek customers locally, but will increase our range as we build our brand and are confident in our image.

2. Richard M. Johns (2006). The Apparel Industry. 2nd ed. UK, London: Blackwell Publishing Ltd.. 1-124.

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REFERENCESBBC WEB SITEwww.bbc.co.ukCLARKS WEB SITEwww.clarks.co.ukKEY NOTEMARKET REVIEW 2006 CLOTHING AND FOOTWEAR INDUSTRYMINTEL MARKET REPORThttp://academic.mintel.com/sinatra/oxygen_academic/search_results/show&/display/id=220168THE TIMESONLINEhttp://business.timesonline.co.uk/tol/business/economics/article732688.eceVERDICT MARKETING WEB SITEwww.verdict.co.uk/marketing

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I will organize the business as a limited liability company. This business plans outlines the company structure, the services offered, an analysis of the market, the marketing plan for the business, the management summary, and the financial analysis.

great quality, have great customer service, and are fully aware of the nature of our market. Our

There are (3) reasons why I have chosen energy drinks as my NAB. First off, there is a growing market for energy drinks. Red Bull and Monster Beverage Corporation, together, form over 80% of domestic energy drinks volumes by estimates. Dollar sales for energy drinks grew almost 6% to $6.67 Billion in measured channels in 2013, which propelled sales growth for convenience stores (Team, 2014). A growing thirst for caffeinated “energy” drinks, which include the likes of Red Bull, Monster, and Rock star, has spurred a heart-thumping surge in sales. Globally, the energy drink industry has gone from a $3.8-billion business in 1999, to a $27.5-billion